- Benchmark ASINB0D9NLL1SB
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordstapler set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥29.99estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论直接是放弃。 只有1个新品牌、3个新发布样本，但新品牌新品盈利率和整体新发布盈利率都是0%，最近入场也没有变好，反而是老品牌在吃掉少量可赚的钱；这不是可复制的增长市场，而是同质化、低容错的竞争场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏向价格战和同质化竞争。 现有数据里，市场可识别盈利产品占46.67%，但新品盈利率是0%，新品牌新品盈利率也是0%；同时样本里新品牌 Generic 只有失败案例 B0GQ416F4K，老品牌的新发品也全部未盈利，说明“新品”这条路当前几乎走不通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 回形针/长尾回形针套装：比订书机更便宜、无需装钉、上手最快，适合少量文件临时整理。
- 长尾夹（燕尾夹）套装：无需戳孔、可重复使用，通常单价低且更适合办公室日常归档；对不想留下订痕的用户是高频替代。
- 可拆卸文件夹/弹簧文件夹：比“订书机套装”更像一站式整理方案，能直接夹住一叠纸，适合学生和轻办公场景。
- 纸张角扣/文件扣：安装比订书机简单，适合短期装订或会议资料整理，且通常不需要额外耗材。
- 订书替代胶点/可移除胶点：用于临时拼接、展示页和轻量资料，价格低、操作更直观，适合不想打孔或找钉子的用户。
- 文件夹+标签贴组合：如果用户买订书机套装主要是为了桌面收纳，这种组合更容易获得、耗材更少，也能覆盖分类和归档需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论是直接放弃。 样本里只有3个新上架产品，结果新品牌成功率0%，新上架产品盈利率0%，而且新品牌只有1个、老品牌2个，说明不是健康增量市场，而是老品牌主导、低容错的竞争场。
Most investment in new productsLeast investment in new productsNew products with Highest revenueGeneric
Recent Monthly Revenue (USD):-(-)B0GQ416F4KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsdeli
Recent Monthly Revenue (USD):$19,996.00(400pcs/month)B0D9NLL1SB (4.6/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 12件套更显批量采购感，和单件产品差异最大
- |
- 黑色统一外观，适合办公室整齐配齐，容易吸引采购型客户
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- 含订书机、钉书钉和起钉器，功能最完整，实用性强
B0D9NLL1SB (4.6/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 无打孔装订，功能和常规订书机明显不同
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- 彩色夹片+便携结构，外观更有新鲜感，容易吸引尝鲜用户
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- 适合学生和办公室临时装订，使用场景与其他产品差异大
B0GQ416F4KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是低利润、强品牌主导的价格战市场。 新品利润分布里没有任何一个新品落在15%以上可接受区间，3个新产品里0个盈利、0个达到健康利润；按品牌看，新品牌/新进入者的可验证盈利率是0%，老品牌新上架也同样是0%，说明不是小品牌机会，而是被大品牌和老牌库存型打法压住了。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D9NLL1SBdeli2024-07-18Yes$49.99400pcs$19996.018.43%$3685.27
B071L3ZRY8JAM Paper2017-05-05Yes$24.36300pcs$7308.022.26%$1626.77
B018ILPAACJAM Paper2015-11-25Yes$24.99100pcs$2499.022.81%$570.03
B018ILPABQJAM Paper2015-11-25Yes$25.9450pcs$1297.023.89%$309.86
B018ILP6SIJAM Paper2015-11-25Yes$24.9950pcs$1249.523.25%$290.51
B018ILPB6KJAM Paper2015-11-25Yes$24.9950pcs$1249.523.18%$289.64
B018ILPB88JAM Paper2015-11-25Yes$23.9950pcs$1199.521.77%$261.14Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GWNKH8C4JAM Paper2026-04-09No$26.62-pcs$-23.47%$-B0GQ416F4KGeneric2026-02-25No$--pcs$--%$-B0FSK6ZM83deli2025-09-25No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌和老品牌的新发布全部都没跑通，已经是高风险、接近价格战的市场。 现有样本里新发布产品盈利率是0%，而且成功几乎完全被老品牌和既有老链接控制；对小企业来说，几乎没有看到可复制的、真实的低门槛成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JAM PaperdeliGeneric#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，最近的进入表现是持续转差，而不是变容易。 用户预算 50万人民币看起来不低，但市场真正的问题不是钱不够，而是新进入者几乎打不出正收益；当前样本里新发布产品盈利率是 0%，而总体可判断盈利/亏损的产品中，盈利率只有 46.67%，说明竞争已经很硬。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJAM PaperB018ILP6SI (4.6/5 (1653 Reviews))JAM PAPER Office & Desk Sets - 1 Stapler & 1 Tape Dispenser - Fuchsia - 2/Pack
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2015-11-25)Brand is an old entry in this marketSize and Weight19.3 x 11.3 x 7.9 cm, 590.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
高饱和度玫红色，属于较少见的桌面配色，视觉冲击强。, 标准桌面套装结构，但通过统一的亮粉色外观形成明显差异化。Key Buying Motive
套装同时包含订书机和胶带座，适合一站式桌面收纳与配色。Target Customers
偏好桌面装饰化、希望办公用品与个人审美/主题配色统一的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,249.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.83% / 23.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.28% / 11.71%Peak / Non PeakSales & BSR Performance
JAM PaperB018ILPAAC (4.6/5 (1651 Reviews))JAM PAPER Office & Desk Sets - 1 Stapler & 1 Tape Dispenser - Navy Blue - 2/Pack
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2015-11-25)Brand is an old entry in this marketSize and Weight19.3 x 11.1 x 7.9 cm, 635.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
海军蓝配色，在同系列彩色桌面套装中更偏沉稳、专业风格, 与同系列标准尺寸一致，但通过整套桌面配件的统一配色形成明显陈列感Key Buying Motive
同款式包含订书机+胶带座套装，强调桌面配色与耐用加重防滑底座Target Customers
偏好办公桌面统一配色、追求更整洁专业视觉效果的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,499.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.40% / 22.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.98% / 10.38%Peak / Non PeakSales & BSR Performance
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