- Benchmark ASINB0FNMMB2ZF
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.68estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论明确：已进入价格战区，而且没有任何可靠的新进入成功样本。 新发布产品成功率是0%，新品牌 GuassLee 的2个新品全亏，整体新发布利润区间只有-23.31%到6.35%，这类市场对小商家和大品牌都不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进入，这个市场已经明显不适合新卖家。 你当前预算50万CNY表面上够覆盖单个ASIN前期启动，但市场里新上架产品盈利率是0%，新品牌与老品牌的新上架都没有跑出可验证的盈利样本，价格竞争已经把新产品利润压到-23.31%到6.35%，属于典型价格战区，继续做大概率只会烧钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 电子表格模板（Google Sheets / Excel）+ 云端待办清单：比实体桌面文件/桌面收纳更便宜，且可搜索、复制、共享，适合轻量级办公整理。
- 可打印的免费/低价周计划与文件清单模板：用户只需自行打印或手写，成本远低于购买成品桌面收纳类产品，适合临时性整理需求。
- 白板/白板贴纸式计划区：可重复擦写、适合桌面即时任务管理，比固定纸质桌面组织用品更灵活，且不需要持续补货。
- 多功能文件夹/票据夹/活页夹：用来临时归档文件、发票、单据，比专用文件收纳盒更容易买到，也更适合少量文件管理。
- 普通三格文件盘/文件托盘的低配替代：如果用户只是想把纸张分开处理，简单托盘通常更便宜、占用更少决策成本。
- 手机备忘录/任务管理应用：对只需要记录待办和文件提醒的用户，这是几乎零成本的替代，不占桌面空间，也更易随身使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战区，而且对新品牌尤其不友好。 现有数据里，新发布产品盈利率是0%，市场整体可判断盈利的产品里，盈利占比只有2.27%；同时，新品牌和老品牌的新发产品都没有跑出盈利样本，说明不是“谁更会做”而是“这类货本身就很难赚”。
证据很直接：新品牌 GuassLee 只有1个能看清的新品样本，B0FNMMB2ZF，卖到392条评价、4.7分、月销100、月营收946美元，但利润率只有3.3%，早期投入3292.08美元，其中投放就占739.73美元，仍然是非盈利；另一款同品牌 B0FSPQ81Y2 直接没有销量与利润。 老品牌 Thboxes 作为成熟玩家也没有跑出正利润：B0F3JBPV58 售价8.84美元、393条评价、月销50、月营收442美元，但利润率是-1.42%；B0FPLW83CX 售价8.86美元、392条评价、月销50、月营收443美元，利润率-1.03%。这类数据说明：要在这个品类活下来，不是靠正常运营，而是要么压到极低成本，要么依赖更重的投放与品牌力；对于小商家，这基本不成立。市场走势也偏差：新发产品全部不盈利，且需要接近400条评价的产品都还在低利润甚至亏损，属于明显的高竞争、低回报环境。
结论：不要进入。 如果一定要学，big brand 只能参考 Thboxes 的成熟铺货和评价积累路径，重点盯住 B0F3JBPV58、B0FPLW83CX 这种“有销量但仍亏”的反面样本，说明这个赛道不是做得像就能赢；small business 没有真实可复制的成功案例，B0FNMMB2ZF 也不能算成功样本，因为它有销量但没利润。
New products with Highest revenueLeast investment in new productsMost investment in new productsGuassLee
Recent Monthly Revenue (USD):-(-)B0FSPQ81Y2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$946.00(100pcs/month)B0FNMMB2ZF (4.7/5 (392 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsThboxes
Recent Monthly Revenue (USD):-(-)B0DKJ9RQFTBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$442.00(50pcs/month)B0F3JBPV58 (4.8/5 (393 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$443.00(50pcs/month)B0FPLW83CX (4.8/5 (392 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 6×9英寸更小巧，和常见大开本周计划本差异明显
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- 极简白底设计，视觉更清爽，适合喜欢简洁风格的用户
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- 把周计划、待办、日历和习惯追踪合并，功能更集中
B07GC9YQLC (4.6/5 (1328 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 彩色拼贴边框，和纯色极简款差异很大，第一眼更吸睛
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- 8.5×11大尺寸桌垫更有存在感，适合放在桌面展示
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- 模块齐全，兼顾优先级、日程和习惯追踪，实用且好卖
B0CHFWQC6Z (4.8/5 (956 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新产品盈利率为0%，新品牌与老品牌的新发产品全线失败，利润区间只有-23.31%到6.35%，本质上是价格战市场，而且已经出现过度拥挤的信号。对大品牌和小商家都不友好，当前应直接放弃，不建议进入。
证据很直接：市场里一共9个品牌，只有1个新品牌GuassLee，8个都是老品牌；8个新发产品里没有任何一个达到可接受盈利。新产品利润分布里，75%落在亏损区间，12.5%只有0%~10%，没有任何产品超过10%，这说明连“及格线”都达不到。代表性案例里，GuassLee的B0FNMMB2ZF虽然有392条评价、月销100、月营收946美元，早期投入却高达3292.08美元，利润率只有3.3%，说明即使有销量也仍然亏；更糟的是，Thboxes的B0CZNZHTYZ月销3000、营收22890美元，利润率-9.33%，B0CZ8M7S8K和B0D8DJNF2R这类新发产品也都是明显亏损，证明这个赛道不是“做出来就赚钱”，而是“卖得越多亏得越狠”。
对小商家来说，没有真正可复制的成功样本：新品牌GuassLee 2个产品全亏，成功率0%；而高销量产品多来自老品牌，且不少产品评价数已到392条、3000月销，属于典型强推型竞争，不是普通小商家能靠正常打法复制的。对大品牌来说，也不是好机会：市场已表现出明显价格压缩，想打进去只能靠更重的投放、品牌力或创新成本，而这类额外投入不在你单个ASIN的启动预算里。结论很明确：不要进入；如果硬做，小商家不应进入，大品牌也不值得在当前条件下进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07GC9YQLCTwo Tumbleweeds2018-09-04Yes$9.95100pcs$995.012.43%$123.68Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GX6C5ZCWThboxes2026-04-14No$8.82200pcs$1764.0-2.85%$-50.27
B0GX1QRVV3Thboxes2026-04-13No$8.87200pcs$1774.0-2.31%$-40.97
B0GX6CDGGBThboxes2026-04-14No$8.76100pcs$876.0-3.03%$-26.54
B0FPLSJ1Z3Thboxes2025-09-18No$8.9950pcs$449.5-1.64%$-7.37B0FPLW83CXThboxes2025-09-09No$8.8650pcs$443.0-1.03%$-4.56B0FNMMB2ZFGuassLee2025-11-02No$9.46100pcs$946.03.3%$31.22
B0H1L74W1LTuun Fuplan2026-05-13No$8.83-pcs$--1.77%$-B0FSPQ81Y2GuassLee2025-09-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新品牌和老品牌的新发布产品成功率都是0%，而且可识别的整体盈利产品只占2.27%，已经是明显的价格战/高竞争市场。 现有数据里，8个新发布产品全部亏损；新品牌只有 GuassLee，2个新发布产品全部亏损；老品牌 Thboxes、Tuun Fuplan 的6个新发布产品也全部亏损，说明不是“选品问题”，而是新进入者整体很难做成。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ThboxesTuun FuplanGuassLee#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经接近/进入过度拥挤，且新进入者几乎没有成功样本。 最近的新增几乎全是失败：新品牌里可识别到的成功率是0%，新上架产品成功率也是0%，而且近几个月持续出现非盈利新品，说明竞争在加剧而不是变好。
证据很清楚。 2025年到2026年，新增产品几乎全部落在非盈利区：2025年新上架非盈利4个，2026年又出现4个；按时间看，9月到11月、再到4月到5月，连续都是亏损/低利润新品，没有任何盈利新品接力。整体利润分布里，亏损或接近亏损的产品占大头：-10%到0%有13个，低于-10%还有8个，而10%以上只有1个，40%以上为0；这就是典型的价格战区。品牌层面也很差：GuassLee是新品牌，2个产品全部非盈利，品牌成功率0%；其中B0FNMMB2ZF虽然有100单/月、月营收946美元，但利润率只有3.3%，早期投入却达到3292.08美元，说明“有销量≠能赚钱”。更关键的是，Thboxes、Tuun Fuplan这些旧品牌/已进入品牌也在持续失败，近6个非盈利新产品里，Thboxes占83.33%，说明老玩家都很难做成，新玩家更难。当前看到的少数“成功”案例还是老牌/大品牌的存量优势产品，比如Two Tumbleweeds 的 B07GC9YQLC，靠100单/月、995美元客单和明显差异化功能维持盈利，但这是旧产品，不是你这种新进入者的可复制成功样本。
对大品牌和小老板都一样：不要进。 大品牌若硬进，至少要准备能长期烧钱、做差异化和品牌化的预算，且还要面对可能依赖营销堆量的环境；小业务则没有真正的低门槛成功案例可抄，反而更像要靠激进推广才能挤进去。基于现有数据，我不建议推进这个类目。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 1 0 0 0 0 1 2026 0 3 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 2 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 3 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTwo TumbleweedsB07GC9YQLC (4.6/5 (1328 Reviews))Weekly Planner Pad - Undated 6x9" Weekly To-Do List Notepad with Calendar and Task List, Perfect Desk Organizer for School & Work | 50 Tear Off Sheets
This listing is deemed profitablePrice (USD)$9.95Released TypeOld Release (2018-09-04)Brand is an old entry in this marketSize and Weight22.9 x 15.3 x 0.9 cm, 200.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
6x9英寸小尺寸、极简白底便携式周计划页，和竞品常见的8.5x11大开本/彩色花纹风格明显不同Key Buying Motive
将周计划、待办清单、日历和习惯追踪合并到一页，偏向轻量化桌面效率管理Target Customers
更适合需要随身携带、桌面占位更小的学生、上班族和简洁风格用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$995.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.88% / 12.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.05% / 2.60%Peak / Non PeakSales & BSR Performance