- Benchmark ASINB0CM7VZ9R3
- MarketplaceUS
- Category ID2358921011
- Analyzed Products
- Keywordoutdoor sports gear
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥26.10estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很直接：新品牌样本为0、老品牌只有BLAUBECK一家，且可见的新释放产品盈利率为0，说明这不是一个靠普通上新就能切入的市场。 从现有数据看，市场不是在扩张，而是被单一老品牌和少数旧款占住；对大品牌来说也不是高确定性扩张盘，对小商家来说更不成立。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 现有数据已经显示：整体可盈利产品只有50%，但新上架产品的可盈利率为0%，说明新进入者几乎没有跑通；同时现有案例里唯一赚钱的 BLAUBECK B0CM7VZ9R3 依赖较强的差异化设计和稳定销量，而不是低成本复制。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 二手/现有奖牌展示架：用户可直接用旧相框、洞洞板或家里现成的挂钩/置物板，把奖牌和号码布临时陈列起来，成本更低、安装更快。
- DIY 软木板/磁吸板方案：用软木板、磁条或磁吸白板把号码布、完赛证书和小奖牌组合展示，材料更便宜，也更容易按房间尺寸定制。
- 相册式纪念整理：若用户主要想保存完赛号码布与照片，可改用运动纪念相册、文件夹或票据收纳册，价格通常更低，且更适合防尘保存。
- 墙面照片拼贴/证书框：把奖牌之外的成绩证书、赛事照片、号码布放进标准相框里做纪念墙，购买更容易，整体视觉也更整洁。
- 简易挂钩+S钩方案：用普通墙钩、门后挂钩或S钩直接挂奖牌与号码布，不需要专用金属展示架，适合租房或不想打孔的用户。
- 桌面展示支架：对只想展示少量重要奖牌的用户，小型桌面奖牌架、立式展示台或书架层板比整面墙挂架更省空间、更易搬动。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：现有数据只看到1个旧品牌BLAUBECK，利润产品/亏损产品各占50%，但新上架产品的可盈利率为0%，而且没有任何新品牌成功案例，说明新卖家几乎没跑通。 结合你要看的核心款，市场不是靠“少量创新”就能切入的；对小品牌来说，这里不是机会市场，更像是被老品牌和价格/投放成本压住的高风险盘。
Old brand with the most profitable new productsBLAUBECK
Recent Monthly Revenue (USD):$4,350.00(100pcs/month)B0CM7VZ9R3 (4.6/5 (178 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0CM7VZ9R3 (4.6/5 (178 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0CW2BZSSKBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：当前样本里只有1个可见高利润产品、1个亏损产品，且没有任何新品牌、新上架样本可验证；这不是一个可复制的新手市场，而是一个由单一老品牌主导的窄市场。 对用户来说，500000元预算表面上足够做单个SKU，但现有证据不足以支持“新品牌能稳定成功”，尤其缺少新品牌成功率、新品利润分布和足够样本，贸然进入风险很高。
证据很直接：BLAUBECK是唯一已知品牌，而且是老品牌，不是新入场者；其盈利ASIN B0CM7VZ9R3 的售价约$43.50，利润率30.2%，最近月销100件，最近月利润$1314.57，累计早期投入约$12454.03，其中广告约$2799.67。 这说明要做出可见结果，至少要具备中高价位、100件/月的稳定动销能力和约1.25万美元级别的启动资源。另一款 B0CW2BZSSK 直接亏损且无有效销售数据，说明同品牌下也不是款款都能赚钱；当前市场里没有发现新品牌案例，也没有“<300评/年”的真正小商家成功样本，更没有证据表明小商家可以不靠激进营销生存。再看利润结构，已知利润分布里只有一个样本落在30%~40%，另一个样本因数据缺失落在other，没有看到<10%大面积价格战，但样本太少，不能把它理解为机会，反而说明市场样本稀薄、进入门槛偏高。
最后的判断：不要进入。 对大品牌来说，这里也不是“高确定性扩张市场”，因为没有足够的新品牌扩张证据；对小商家来说更不成立，因为没有真实小商家成功样本，且目前只看到老品牌BLAUBECK占位。若你一定要做，唯一可跟踪的参考只有盈利款 B0CM7VZ9R3 和亏损款 B0CW2BZSSK，但在当前数据下，我不建议把这个市场当作可投放市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CM7VZ9R3BLAUBECK2023-12-25Yes$43.5100pcs$4350.030.22%$1314.57No profitable product data available for new products#New Product Success Rates
Listing这不是一个适合进入的市场：当前样本里没有任何新品牌新上架成功，且所有可识别的新上架产品盈利率为0；市场表现几乎完全由老品牌BLAUBECK主导，新品牌切入空间很弱。 更关键的是，BLAUBECK的成功样本是老品牌旧链接，30.2%利润率、月销100、月营收4350美元，但同品牌另一款旧品直接失败，说明这里不是“轻松赚钱”，而是只有靠成熟老品牌、清晰差异化和持续投放才能活下来。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场目前不值得进入，核心原因是：新品牌几乎没有跑通，且现有可见数据全部指向“老品牌吃肉、新品牌没机会”的格局。 眼下不是一个适合大品牌或小商家入场的市场，更像是高门槛、低增量、靠存量品牌维持的局面。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBLAUBECKB0CM7VZ9R3 (4.6/5 (178 Reviews))Marathon Medal Display and Race Bib Holder for Runners, Metal Wall Hanger
This listing is deemed profitablePrice (USD)$43.50Released TypeOld Release (2023-12-25)Brand is an old entry in this marketSize and Weight36.7 x 25.8 x 3.2 cm, 1111.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色金属+粉笔板组合，运动风格更强，适合家居展示区, 一体式金属奖牌架+号码布收纳+粉笔留言板的多功能墙挂结构Key Buying Motive
同时收纳奖牌、号码布和个人最佳成绩记录，功能整合度高Target Customers
为马拉松、铁三、半马、5K等跑步赛事爱好者提供赛绩纪念展示需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,350.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.12% / 30.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.64% / 17.73%Peak / Non PeakSales & BSR Performance