- Benchmark ASINB0FJ218Y13
- MarketplaceUS
- Category ID1069198
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.38estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经是低利润、强价格战、对新卖家不友好的市场。 现有样本里没有真实可复制的盈利模型：整体盈利率0%，新发布产品盈利率0%，最近的新发产品 B0G337TN2H 也直接亏损，说明不是“还有空间”，而是“连现有玩家都没跑通”。
证据上，市场几乎只有 AZAMIA 一个老品牌在撑盘，但它的两条样本 ASIN 全部非盈利。 其中 B0FJ218Y13 月销约100单、月营收约1564美元，但利润率只有4.42%，典型落在价格战区；B0G337TN2H 作为新发款同样非盈利且无活跃销量。产品层面也很清楚，失败原因集中在“缺少差异化”“市场太小或竞争太强”“利润太薄”，这说明不是靠普通铺货能解决的问题。时间趋势上，2022-2025没有看到任何新品牌成功进入，新品牌数为0，最近一年也没有形成有效增长，市场是停滞而不是上升。
对两类卖家都不友好：大品牌要重投放、重研发、重品牌才可能勉强切入；小商家没有看到低于300条评论的真实成功案例，而且要面对明显的低毛利和同质化竞争。 用户预算500000 CNY表面上能覆盖单个ASIN前期成本，但在这个市场里，钱只够试错，不够换来稳定成功；如果没有明显的产品创新、外观差异或渠道优势，进入只会先被价格战和投放成本吞掉。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：你现在不该进入这个市场。 这不是一个适合新手或中小卖家的可行赛道；样本里盈利率为0%，新上架产品盈利率也是0%，而且新上架产品几乎都在打同质化竞争，已经明显是价格战和饱和风险市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 标准航空脚踏垫/脚踏板（座位前放置式）
- 可折叠充气脚踏枕/充气脚凳
- 便携式收纳袋式脚垫（用随身包/背包作临时脚托）
- 旅行用颈枕 + 腰靠组合
- 可调高度小型办公脚凳/床尾脚凳
- 长途飞行压缩袜（作为改善腿部不适的低成本替代）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：当前样本里新发布产品成功率为0%，而且新入场只有1个，已经先出现失败信号；同时主样本AZAMIA的核心在售款利润率只有4.4%，明显落在价格战区。 对于大品牌，能做但要重投放、重品牌、重差异化；对于小商家，这个市场不适合直接进，尤其不适合照搬现有款式。
Old brand with the most profitable new productsAZAMIA
Recent Monthly Revenue (USD):-(-)B0G337TN2HBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,564.00(100pcs/month)B0FJ218Y13 (4.5/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G337TN2HBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FJ218Y13 (4.5/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，且已经是高风险的低利润区。 目前可识别的样本里，整体盈利产品占比是0%，新上架产品盈利占比也是0%，最新进入的产品 B0G337TN2H（AZAMIA）直接亏损，说明现在进场大概率先被价格战和投放成本吞掉。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FJ218Y13AZAMIA2025-07-18No$15.64100pcs$1564.04.42%$69.13B0G337TN2HAZAMIA2025-11-20No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G337TN2HAZAMIA2025-11-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很直接：新品牌几乎没有真实成功样本，老品牌连新产品也全部没跑出来，市场呈现的是高竞争、低盈利、接近价格战的状态。从现有样本看，不是增长型机会，而是高风险消耗战，大小卖家都不适合贸然进场。
证据很明确：当前样本里可识别的盈利产品占比是0%，新发布产品盈利率也是0%；在可见样本中，AZAMIA 既有的两条产品线都不赚钱，B0FJ218Y13 和 B0G337TN2H 全部非盈利。B0G337TN2H 是新发布产品，处于无销售状态，且页面策略偏“负向新发”，说明新品并没有形成有效成交；更关键的是，这个品牌本身不是新入场品牌，说明连老品牌都没有把新产品做起来，新进入者更难复制。用户预算是 50万人民币，表面上足够覆盖单个ASIN的前期铺货和投放，但这里真正的问题不是钱够不够，而是拿钱也买不到稳定成功率，因为样本里没有看到可复制的盈利模型。
对大品牌来说，这个市场只有在愿意长期砸品牌、研发和投放时才“勉强可能”，但绝不是好机会；对小卖家来说，没有看到低于300条评论的真实成功案例，也没有任何能证明普通小卖家可以合法成功的样本。现有唯一可见的品牌 AZAMIA 既不是新品牌，也没有盈利产品，更像是“进来试错但没跑通”的案例。结论：不要进入。如果硬要跟进，只能去追已经被验证的老牌路线和成熟 ASIN，但这对小卖家基本没有胜算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AZAMIA#Success Rate by Entry Time
Listing这个市场不适合进入，直接判定为高风险且不值得做。 现有数据没有显示出可复制的增长，反而是几乎没有新品牌成功、只有单一旧品牌样本在亏损状态下出现，说明这不是可进入的机会，而是一个极度缺乏验证、容易烧钱的市场。
从时间趋势看，2022-2024几乎没有新品牌有效进入，2025年仅出现 AZAMIA 的 B0G337TN2H 这一条新发布记录，而且它是非盈利、无活跃销量，不是可学习的成功样本；年度和月度趋势都没有形成可持续的正向释放。市场整体盈利率是0.00%，新发布产品盈利率也是0.00%，这已经不是“难”，而是基本没有盈利样本可参考。更关键的是，B0G337TN2H 属于旧品牌 AZAMIA 的新发布，仍然亏损，且没有销量支撑；这意味着连大品牌/旧品牌都没有跑通，更不可能把它当成小商家可复制的成功案例。用户预算为500000 CNY，但在这种0%盈利率的市场里，这笔预算更像是足够试错，而不是足够成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases