Office Chair Mat for Low-Pile Carpet 36" x 48", 2-Pack Office and Home Set
Carpet Chair Mats - 产品分析报告
  • Benchmark ASIN
    B0GR8FMN78
  • Marketplace
    US
  • Category ID
    1069148
  • Analyzed Products
  • Keyword
    office organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥39.20estimated
  • Data Date
    2026-08-10
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Unknown
Unknown - Insufficient New Releases
Newly Released Counts (All Brands)
2
New Brand (2)
Old Brand (0)
Success rate (all brands)
0.00%
New Brand (0.00%)
Old Brand (0%)
Most products net profit margin range
N/A
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入:当前可识别数据只有 1 个新品牌 labeta,2 个新发布全都不赚钱,成功率 0%,而且已经出现明显的低利润和价格压力。对大品牌和小商家都不是好入口;小商家如果硬进,基本只能靠激进营销去抢量,风险非常高。

证据很直接:labeta 这 2 个新产品里,B0GR8FMN78 有销量但利润率只有 6.15%,月销 50、月营收约 326,700 美元,评论数 495,已经落入你定义的高风险价格战区;B0HDCQ4RD4 直接是无销量的失败品。按品牌看,labeta 的可识别盈利率是 0%,新产品盈利率也是 0%;按市场看,新发布产品盈利率 0.00%,最近几个月/年份的新增也没有任何盈利回报,说明不是“还有空间”,而是新进入者没有跑通。产品失败原因也一致:低利润、竞争极强、缺少独特性。

  • 大品牌入口:可以复制的只有“透明款、双张套装、低绒/平绒地毯细分场景”,但这些并不足以打破 6.15% 的利润天花板;若没有明显设计升级、品牌势能或更强供应链,不建议进。
  • 小商家入口:没有真实可复制的成功样本;现有样本里 labeta 不能算小商家成功案例,因为 2 个新品 0 成功。要想进,只能靠更强差异化和更激进营销,但这不等于值得做。
  • 预算现实:你有 50 万人民币,表面上够单个 ASIN 前期启动,但在这个市场里,钱不是主要问题,主要问题是市场已经没有可验证的盈利通路。
Recommended Products Features Direction
B0GR8FMN78
Why do customers choose it?
  • 透明款,主打不遮挡地毯原有外观
  • 36" x 48" 双张套装,适合双工位/共享办公场景
  • 仅适配低绒/平绒地毯,并采用防滑钉背设计增强固定
  • 面向家庭办公、双工位桌面或共享工作区中使用低绒地毯的人群
  • Sales
    Avg. price: $65.34|Latest price: $62.49|Approx. recent monthly revenue: $3,267.00 (50 pcs)|Net profit margin: 6.15%
    B0HDCQ4RD4
    Why do customers choose it?
  • 2片装更适合双工位,但功能本身仍是常规办公椅垫
  • 低绒地毯办公桌场景的家庭办公/共享工位用户
  • Sales
    Avg. price: -|Latest price: -|Approx. recent monthly revenue: - (- pcs)|-

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands0 old brands
    1 brands have new listings0 brands have new listings
    2 new listings0 new listings
    0 succeeded
    0 succeeded
    2 failed
    0 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不值得进入,用户也不该把50万人民币直接投进去。 当前可识别样本里,盈利产品占比是0%,新品盈利占比也是0%,说明不是正常的起盘市场,而是已经进入低利润、低成功率的高风险区。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      0.00%
      New listing success rate (new brands):
      0.00%
      Alternatives
      1. 办公椅脚轮垫/防滑垫:比整张椅垫更便宜,直接放在轮子下方即可,适合只想减少滑动和噪音的人。
      2. 地毯保护胶垫条/局部透明保护膜:只覆盖椅子常摩擦的区域,成本更低、铺设更简单,适合低频移动工位。
      3. 加厚地毯地垫/入口透明防污垫:如果用户主要担心压痕和污渍,这类通用垫子通常更容易买到,也能兼顾保护。
      4. 改用橡胶/静音椅轮:不需要额外铺设大面积地垫,安装后即可改善地毯磨损和移动阻力,属于更省事的替代方案。
      5. 可拆洗地毯覆盖垫/小地毯:用更便宜的小块地毯覆盖工作区,坏了可直接替换,适合预算有限的家庭办公场景。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入:新品牌新品成功率为0%,当前样本里没有任何可复制的盈利新入场案例,且已经出现明显的价格战/低利润信号。 用户预算50万人民币看起来能覆盖单个ASIN的前期投入,但以当前数据,钱不是核心问题,问题是市场本身没有跑通。

      从证据看,市场里可识别的产品盈利率是0.00%,新品盈利率也是0.00%;新品牌新品盈利率0%,新品牌新品非盈利率100%。时间上,2026年才出现这批新入场产品,但两条都没赚钱,说明不是“还有空间”,而是“新进入者打不赢”。同时,利润分布里落在0%~10%区间的产品只有1个,另有1个无法判断,说明能看到的成功空间极窄。labeta 是新进入品牌,2个ASIN全部亏损:B0GR8FMN78 虽然有 4.2 星、495 条评论、月销50、月收入约326,700美元,但利润率只有 6.15%,已经落入你定义的高风险价格战区;B0HDCQ4RD4 则是新品但完全没有销售,属于直接失败。这个品牌的打法也很典型:B0GR8FMN78 靠透明款、低绒/平绒地毯专用、36x48 双张套装做差异,但还是被成本吃掉利润,说明“做出一点差异”不等于能赚钱,尤其在大件高运费品类里。

      如果硬要找对照案例,只有一个能作为“避坑样本”而不是成功模板:labeta 的 B0GR8FMN78。它适合参考的是“怎么把产品做成有销量但仍然不赚钱”,可复制的是外观透明、双张套装、细分场景定位;但它不该被当成小商家成功案例,因为利润率只有 6.15%,而且品牌整体成功率 0%。结论很直接:大品牌和小商家都不应进入这个市场;小商家尤其不该进,因为当前没有真实、可复制的低评论盈利样本,也没有任何盈利新品牌案例。

      labeta
      Most investment in new productsLeast investment in new productsNew products with Highest revenue
      Chair mat
      Recent Monthly Revenue (USD):-(-)
      B0HDCQ4RD4Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Office Chair Mat for Low-Pile Carpet 36" x 48", 2-Pack Office and Home Set
      Recent Monthly Revenue (USD):$3,267.00(50pcs/month)
      B0GR8FMN78 (4.2/5 (495 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
    • #Differentiations

      Unique productsCommon products
      Office Chair Mat for Low-Pile Carpet 36" x 48", 2-Pack Office and Home Set
      Differentiation:
      1. Product features and designs are too common without differentiation
      B0GR8FMN78 (4.2/5 (495 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
      Chair mat
      Differentiation:
      1. Product features and designs are too common without differentiation
      B0HDCQ4RD4Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这不是一个适合进入的市场:新品牌的新发布成功率为0%,而且当前样本里100%都没赚钱,同时已看到明确的价格压力和失败案例。对小卖家来说尤其不适合;对大品牌来说也不是好入口,除非能带来明显技术/品牌壁垒和更高预算。

      Profitability difficulty
      Unknown - Insufficient New Releases

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Non-Profitable Products

      Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.

      B0GR8FMN78
      B0GR8FMN78
      labeta
      2026-03-05
      No
      $65.34
      50pcs
      $3267.0
      6.15%
      $200.93
      B0HDCQ4RD4
      B0HDCQ4RD4
      labeta
      2026-06-30
      No
      $-
      -pcs
      $-
      -%
      $-

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0GR8FMN78
      B0GR8FMN78
      labeta
      2026-03-05
      No
      $65.34
      50pcs
      $3267.0
      6.15%
      $200.93
      B0HDCQ4RD4
      B0HDCQ4RD4
      labeta
      2026-06-30
      No
      $-
      -pcs
      $-
      -%
      $-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入,结论很明确:0%盈利率、0%新品牌成功率,已经是明显的价格战/低利润陷阱。 目前唯一可识别的新品牌就是 labeta,2个新产品全部亏损;其中 B0GR8FMN78 虽然月销50、月营收3267美元,但利润率只有6.2%,低于10%的盈利门槛,说明“有销量但不赚钱”,不是可复制的健康模型。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      labeta
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,已经进入明显的价格战/接近过热状态。 现有数据里,近期开出来的新品牌只有 1 个:labeta,而且它 2 个新品全都没赚钱,品牌成功率 0%,没有任何可作为“小商家成功案例”的真成功样本。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000000
      202600100001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000000
      2025/900000000
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/100000000
      2026/200000000
      2026/300100000
      2026/400000000
      2026/500000000
      2026/600000001
      2026/700000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
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