- Benchmark ASINB0FJ218Y13
- MarketplaceUS
- Category ID1069198
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.38estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是低利润、强竞争的价格战市场；对大品牌和小商家都不是好入口。 现有数据里没有任何新品牌成功样本，新发布产品盈利率是0%，而且能看到的产品利润也只有4.42%，远低于15%的可接受线，说明不是“还能不能做”，而是“做了也很难赚”。
证据很明确：AZAMIA 作为老品牌，B0FJ218Y13 月销约100单、月收入156,400美元，但利润率只有4.42%；它的新款 B0G337TN2H 直接失败。 这说明市场里的销量已经被成本和竞争吃得很薄，连有稳定销量的老品牌都没有利润空间，更没有任何“<300评论/年且真实盈利”的小商家成功案例可学。按你给的标准，这不是健康市场，也不是适合小品牌靠正常打法切入的市场；如果有人想硬进，只能走极强的差异化、投放和资源打法，但当前数据没有显示这种路径能稳定成功。市场趋势也不支持乐观判断：2025年新发布样本只有1个，而且是失败，之后没有新增成功信号，整体是收缩而不是扩张。
- 大品牌可参考：AZAMIA；可参考ASIN：B0FJ218Y13、B0G337TN2H；对应投资结果是“有销量但利润很薄/新款失败”，不是可复制的高回报模型。
- 小商家可参考：没有真实成功案例；没有任何低评论、真实盈利的新进入样本，意味着小品牌不该进。
- 结论：不要进入。 你的 500,000 CNY 预算虽然能覆盖单个ASIN前期启动，但这只是“买得起”，不是“赚得到”；在这种利润结构下，预算不足以解决长期研发、品牌和竞争成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算500,000 CNY够做单个ASIN的前期启动，但市场回报太差，已经是明显的价格战/低利润市场。 现有数据里，已识别产品的盈利率是0.00%，新品盈利率也是0.00%，这意味着不是“能不能买得起”的问题，而是“买得起也很难赚到钱”。
证据很硬：AZAMIA 这个老品牌里，2个可判断产品全部不盈利，且它的新款B0G337TN2H直接是新上架失败，旧款B0FJ218Y13卖到100单/月、156,400美元月收入，但利润率只有4.42%，远低于15%这个可接受线。 这说明连有销量的产品都被成本吃掉了利润，市场已经不是靠普通铺货能赢的阶段；同时，B0G337TN2H是“功能改良但差异不强”的通用品，目标人群也很泛，说明没有足够差异化支撑利润。按你给的规则，利润率低于10%就是高风险，这里样本里最明确的产品也只有4.42%，属于典型的低利润陷阱。
对大品牌来说也不是好市场：如果真要进，必须模仿AZAMIA这种已有销量的老品牌打法，但当前数据没有任何成功新品牌可当小品牌案例。 小品牌这边更差，因为没有看到任何“<300评论/年且真正盈利”的成功样本；现有新上架样本是失败的，且时间趋势里2025年只出现1个新上架失败，2026年没有新增成功信号，市场不是在扩张，而是在把新进入者筛掉。短结论：不要进入；大品牌也不建议进，小品牌更不该进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 免工具脚踏板/可折叠小脚凳：比飞机脚吊床更便宜，也更容易在办公室、火车或家里临时使用；不依赖座椅结构，购买和携带门槛更低。
- 一次性充气脚踏枕/脚垫：价格通常更低，收纳更小，适合旅行中短期抬脚；相比吊床式产品，对座位兼容性要求更少。
- 行李箱前置脚踏支撑带：利用随身行李或背包作为脚部支撑，几乎零额外成本，出行时更容易替代；适合不想额外购买专用配件的用户。
- 座椅下软包/折叠收纳脚垫：把已带物品改作脚撑，成本低且多场景通用；对“是否允许携带”这类航空规则的风险更小。
- 袜套式脚部保暖/支撑配件：如果用户主要诉求是减轻久坐不适而非真正抬脚，这类更便宜、更容易接受，也更不挑使用环境。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，且对大品牌和小商家都不是好机会。 现有样本里可识别利润的产品盈利率是0%，新上架产品盈利率也是0%；同时，市场里连一个清晰的成功新产品都没有，说明这是典型的低利润、强竞争、容易陷入价格战的环境。
Old brand with the most profitable new productsAZAMIA
Recent Monthly Revenue (USD):-(-)B0G337TN2HBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,564.00(100pcs/month)B0FJ218Y13 (4.5/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G337TN2HBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FJ218Y13 (4.5/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，属于低利润、低成功率的危险市场。 当前看到的核心产品里，已知利润率只有4.4%，远低于15%这个可接受线；同时样本里新上架产品只有1个，而且是亏损产品，说明新入场并没有打开利润空间，反而更像被价格和投放成本压得很薄。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FJ218Y13AZAMIA2025-07-18No$15.64100pcs$1564.04.42%$69.13B0G337TN2HAZAMIA2025-11-20No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G337TN2HAZAMIA2025-11-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品整体盈利率 0%，新发布产品盈利率也是 0%，而且现有样本里连 10% 以上利润都没有出现。 这不是“可优化”的市场，而是已经进入低利润、强竞争的状态；对大品牌和小商家都不是好入口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AZAMIA#Success Rate by Entry Time
Listing这不是一个值得进入的市场：当前数据直接指向低利润、低成功率、而且新进入几乎没有真实可复制的胜案例。 你现在的预算是 500000 CNY，但市场里可见的新释放样本里，盈利率为 0.00%，新释放整体盈利率也是 0.00%，说明不是“有机会”，而是已经进入了明显的低回报竞争区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases