
结论很明确:这个市场不适合现在进入。 表面上新品利润不差,但真正能跑出来的机会高度集中在少数老型号替换款和少数新品牌身上,整体已经接近价格战结构;对小卖家尤其不友好,对大品牌也不是轻松盘,除非你能拿出明显功能升级、渠道优势或更重的投放预算。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新卖家是高风险,且已经接近/属于价格战结构。 你的预算 500000 CNY 只够覆盖部分新ASIN的前期启动成本,但市场里真正能跑出来的新品,大多依赖强品牌力或更重的投放,不适合拿这笔钱去赌长期胜出。
证据很直接:市场里可识别利润的产品中,盈利占比 83.61%,但新品盈利率只有 47.37%;按新品牌看,过去12个月新品牌新品盈利率 77.78%,但样本几乎只集中在 TESEN 和 Cool Toner 这种少数新品牌,不能代表广泛可复制性。 同时,市场总样本收入约 526.93 万美元,而你可参考的新品预算中位数是 20476.15 美元,最低也要 2048.39 美元;TESEN 的单品预算从 2048.39 美元到 21143.11 美元,Cool Toner 这类新品牌的成功款也要依赖 2761 美元级别的单品和精准型号切入。小卖家真正能学的成功案例只有少数:TESEN 的 B0G144H8NL(17条评论,月销100,月收入 949 美元)、B0FCXVH8MH(332条评论,月销800,月收入 33190 美元)、B0G13Z3N22(136条评论,月销900,月收入 27855 美元);Cool Toner 的 B0FLXJ2SPJ(313条评论,月销1000,月收入 27610 美元)。但这里也要警惕,332、500、900、1000 这类评论增速和体量,已经更像激进投放型竞争,而不是“真小卖家”可轻松复制的路径。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:不是机会型市场,而是明显的高竞争价格战市场。 新品牌里真正能跑通的只有少数“老型号替换+低价+芯片优化”路线,且 2026 年新品牌新品里只有 47.37% 盈利;更关键的是,最近一批新品牌里已经出现 0% 非盈利,但新品牌入场仍集中在同质化耗材上,说明门槛不在产品,而在资源和投放。
证据很直接:市场里真正赚钱的都在做“老型号替换+功能微创新”。 TESEN 是新入场品牌,8 个产品里 6 个已盈利、2 个利润未明,已识别产品盈利率 100%,但它不是低成本试错,品牌已投入约 43,667.65 CNY;其代表款 B0FCXVH8MH 预算约 2,048.39 美元,利润率 40.4%,月销 1000、月营收 33,190 美元,靠的是 67XL/HP 旧型号替换、升级芯片、即插即用。另一个新品牌 Cool Toner 只有 1 个产品 B0FLXJ2SPJ,利润率 35.69%,月销 1000、月营收 27,610 美元,同样是低价+功能差异化。反过来,HP 这种老品牌新品里也有失败样本:B0GTM7MKQQ、B0GWFZMHVQ、B0GGRD2RKC 都未盈利,说明这个类目不是“品牌越大越稳赢”,而是“是否有老型号基础盘+是否能打出差异化价格/功能”。
给你的结论很硬:不要进。 这个类目需要你复制的是“老型号兼容、低价、芯片稳定、快速识别”,但这条路已经被 HP、TESEN、Cool Toner 这类玩家占住;同时,近期新品牌里还出现 2026 年 0% 非盈利的样本,说明后续新增者很可能要靠更激进的营销或更高预算去换位置。若你一定要做,Big Brand 只能跟 HP、E-Z Ink 这类原有强势品牌学习,Small Business 只能盯 TESEN / Cool Toner 这种真实成功款;但从市场结构看,这不是“适合你进场”的信号,而是“继续观望”的信号。
这个市场可进入,但只适合“有明确差异化的中等预算玩家”,不适合盲目铺货;对小商家来说,能做成,但不能靠低价硬拼。 目前没有出现30个以上新品牌涌入的超饱和警报,真正进入市场的新品牌只有2个(TESEN、Cool Toner),但新品盈利率只有47.37%,而且2026年已出现4个新品亏损、3个新品利润不明,说明竞争已经在加速变硬。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08412PTS8 | HP | 2020-04-29 | Yes | $35.89 | 40000pcs | $1435600.0 | 42.78% | $614149.68 | |
B0GLTX2PNR | HP | 2026-04-13 | Yes | $46.67 | 20000pcs | $933400.0 | 45.27% | $422550.18 | |
B08412TYML | HP | 2020-04-29 | Yes | $36.89 | 10000pcs | $368900.0 | 43.03% | $158737.67 | |
B084131T6G | HP | 2020-04-29 | Yes | $21.91 | 20000pcs | $438200.0 | 35.86% | $157138.52 | |
![]() | B08XZRJMHF | Canon | 2021-04-21 | Yes | $17.85 | 20000pcs | $357000.0 | 30.6% | $109242.0 |
B07166SPDK | HP | 2017-08-17 | Yes | $32.89 | 6000pcs | $197340.0 | 40.85% | $80613.39 | |
![]() | B0BPYHK81D | Brother | 2023-01-26 | Yes | $46.29 | 4000pcs | $185160.0 | 41.77% | $77341.34 |
![]() | B08DXTJVKY | Epson | 2020-08-21 | Yes | $42.32 | 4000pcs | $169280.0 | 41.94% | $70996.04 |
![]() | B0BZ4N5464 | TECKKIN | 2023-03-22 | Yes | $30.63 | 3000pcs | $91890.0 | 37.56% | $34513.89 |
![]() | B0FN7HH31L | inkalfa | 2025-07-15 | Yes | $37.42 | 2000pcs | $74840.0 | 39.67% | $29689.03 |
![]() | B0836MYJSD | TEINO | 2019-12-27 | Yes | $26.92 | 3000pcs | $80760.0 | 35.8% | $28912.08 |
![]() | B0BVLFFHLN | Relcolor | 2023-02-13 | Yes | $32.12 | 2000pcs | $64240.0 | 38.87% | $24970.09 |
![]() | B0B6PL51L1 | Relcolor | 2022-07-15 | Yes | $32.01 | 2000pcs | $64020.0 | 38.83% | $24858.97 |
![]() | B0B6PLJ3GS | Relcolor | 2022-07-15 | Yes | $42.32 | 1000pcs | $42320.0 | 41.19% | $17431.61 |
![]() | B0B741ZK1H | Ubinki | 2022-07-20 | Yes | $39.04 | 1000pcs | $39040.0 | 40.97% | $15994.69 |
![]() | B09CDWL8JD | Brother | 2021-08-20 | Yes | $17.62 | 3000pcs | $52860.0 | 29.48% | $15583.13 |
![]() | B00D5PXWJS | Brother | 2011-03-30 | Yes | $46.08 | 800pcs | $36864.0 | 42.25% | $15575.04 |
![]() | B0F9YN64FQ | Skyink | 2025-05-27 | Yes | $37.91 | 1000pcs | $37910.0 | 39.57% | $15000.99 |
![]() | B0DFWMLZSG | Oillike | 2025-02-10 | Yes | $37.08 | 1000pcs | $37080.0 | 39.63% | $14694.81 |
![]() | B0FCXVH8MH | TESEN | 2025-08-28 | Yes | $33.19 | 1000pcs | $33190.0 | 40.38% | $13402.13 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GLTX2PNR | HP | 2026-04-13 | Yes | $46.67 | 20000pcs | $933400.0 | 45.27% | $422550.18 | |
![]() | B0FCXVH8MH | TESEN | 2025-08-28 | Yes | $33.19 | 1000pcs | $33190.0 | 40.38% | $13402.13 |
B0G13XYGJ3 | TESEN | 2025-11-06 | Yes | $29.89 | 1000pcs | $29890.0 | 37.01% | $11062.29 | |
![]() | B0G13Z3N22 | TESEN | 2025-11-06 | Yes | $30.95 | 900pcs | $27855.0 | 38.32% | $10674.04 |
![]() | B0FLXJ2SPJ | Cool Toner | 2025-08-11 | Yes | $27.61 | 1000pcs | $27610.0 | 35.69% | $9854.01 |
![]() | B0G13TMJYZ | TESEN | 2025-11-06 | Yes | $32.06 | 100pcs | $3206.0 | 36.47% | $1169.23 |
![]() | B0H2LVCF9H | E-Z Ink | 2026-05-22 | Yes | $29.68 | 100pcs | $2968.0 | 33.43% | $992.21 |
![]() | B0G1443KQ4 | TESEN | 2025-11-06 | Yes | $19.62 | 100pcs | $1962.0 | 28.68% | $562.71 |
![]() | B0G144H8NL | TESEN | 2025-11-06 | Yes | $18.98 | 50pcs | $949.0 | 27.85% | $264.3 |
这个市场不值得进入,结论非常明确:新品虽有利润空间,但已经开始走向拥挤,老牌巨头仍然掌控高销量与高利润,新品牌只能靠少数几款低价、老机型兼容款切入。 目前没有看到真正低门槛、可复制的空位,反而看到头部老品牌强势、新品里又出现明显亏损和竞争加剧的信号。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场当前可进入,但不是低竞争红利市场。 过去一年新品牌只有2个,远没到30~100+新品牌的过饱和警戒线;而且新发布产品整体盈利率47.37%,新发布利润区间大约32.92%~41.37%,说明不是价格战地狱,单个新品仍然能做出利润。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 4 | 1 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |