
结论很直接:这个市场不建议进入。 它已经出现明显的老品牌主导与新品牌试水并存的格局,价格竞争正在加剧;对大品牌来说能做,但需要带着功能升级和更强投放进场,对小商家来说更不友好,单靠普通铺货很难活下来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新品牌和小商家都不友好,而且已经出现明显的高利润老品牌垄断与新品牌试水并存的结构。用户预算 50万人民币可以覆盖单个ASIN前几个月的上架、补货和投放,但这只是起步资金,不足以支撑长期研发、品牌和认证投入;而市场里真正好卖的,仍然集中在 HP 这类老品牌和少数新品牌手里。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入。 价格战迹象已经很明确:新入场品牌里只有少数能活下来,且成功更偏向老牌大厂,说明小品牌要靠更强投放和更低价格去硬拼,风险很高。
这个市场不适合新卖家进入,尤其不适合小品牌。 当前已出现明显的低利润挤压:新产品里可判断利润的样本中,30%~40%利润段占50%,20%~30%占0%,新上架产品盈利率只有50%;同时已确认新品牌只有3个(InkID、Livinpara、PrintImpression),但老品牌新上架占比更高,说明这个类目仍是老品牌主导,新品牌想赢主要靠功能升级和更强的投放,不是靠普通铺货。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08412TYML | HP | 2020-04-29 | Yes | $36.89 | 10000pcs | $368900.0 | 43.03% | $158737.67 | |
B084131T6G | HP | 2020-04-29 | Yes | $21.91 | 20000pcs | $438200.0 | 35.86% | $157138.52 | |
B07166SPDK | HP | 2017-08-17 | Yes | $32.89 | 6000pcs | $197340.0 | 40.85% | $80613.39 | |
![]() | B084132H6X | HP | 2020-04-29 | Yes | $22.29 | 8000pcs | $178320.0 | 35.75% | $63749.4 |
B08DXJ1838 | Epson | 2020-08-21 | Yes | $23.65 | 4000pcs | $94600.0 | 38.46% | $36383.16 | |
![]() | B07QRGJPR9 | MYTONER | 2019-04-19 | Yes | $26.83 | 3000pcs | $80490.0 | 35.61% | $28662.49 |
![]() | B08ZHS6QCG | Ankink | 2021-02-24 | Yes | $35.35 | 1000pcs | $35350.0 | 40.16% | $14196.56 |
![]() | B0FM818FQJ | InkID | 2025-08-13 | Yes | $31.3 | 900pcs | $28170.0 | 38.49% | $10842.64 |
![]() | B07GSX78CW | E-Z Ink | 2018-08-24 | Yes | $17.97 | 2000pcs | $35940.0 | 28.23% | $10145.87 |
![]() | B089PTB1FB | SAILNER | 2020-06-05 | Yes | $29.37 | 800pcs | $23496.0 | 36.84% | $8655.93 |
![]() | B0DSKNKPJC | E-Z Ink | 2025-01-09 | Yes | $29.4 | 800pcs | $23520.0 | 36.73% | $8638.9 |
![]() | B08ZH949M1 | Ankink | 2021-03-19 | Yes | $32.75 | 600pcs | $19650.0 | 38.11% | $7488.62 |
![]() | B0GRMW8MLY | Livinpara | 2026-03-07 | Yes | $31.57 | 600pcs | $18942.0 | 38.1% | $7216.91 |
![]() | B07D5GHLCB | Smart Ink | 2018-07-17 | Yes | $23.55 | 1000pcs | $23550.0 | 27.83% | $6553.97 |
![]() | B095PNC47D | ejet | 2021-05-24 | Yes | $28.27 | 500pcs | $14135.0 | 36.04% | $5094.26 |
![]() | B07N3FCQZ5 | HP | 2019-05-03 | Yes | $16.89 | 1000pcs | $16890.0 | 28.78% | $4860.95 |
![]() | B08K8H1FNV | Uniwork | 2020-09-28 | Yes | $29.29 | 400pcs | $11716.0 | 36.16% | $4236.51 |
![]() | B01GKEDTQG | Epson | 2016-06-03 | Yes | $21.99 | 500pcs | $10995.0 | 33.86% | $3722.91 |
![]() | B0GVYRTK4C | PrintImpression | 2026-04-03 | Yes | $26.12 | 400pcs | $10448.0 | 34.77% | $3632.77 |
![]() | B01GKG8A22 | Epson | 2016-06-03 | Yes | $21.82 | 400pcs | $8728.0 | 33.57% | $2929.99 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FM818FQJ | InkID | 2025-08-13 | Yes | $31.3 | 900pcs | $28170.0 | 38.49% | $10842.64 |
![]() | B0GRMW8MLY | Livinpara | 2026-03-07 | Yes | $31.57 | 600pcs | $18942.0 | 38.1% | $7216.91 |
![]() | B0GVYRTK4C | PrintImpression | 2026-04-03 | Yes | $26.12 | 400pcs | $10448.0 | 34.77% | $3632.77 |
![]() | B0H2LVCF9H | E-Z Ink | 2026-05-22 | Yes | $29.68 | 100pcs | $2968.0 | 33.43% | $992.21 |
结论很明确:这个市场可以进入,但不是低成本小卖家友好的市场;对大品牌可做,对小商家必须靠清晰差异化,否则会被既有品牌和价格战挤压。 目前样本里整体盈利产品占92.86%,新上架产品盈利率50%,说明并非全面崩盘;但新品牌里真正跑出来的只有 InkID、Livinpara、PrintImpression,且新品牌成功集中度很高,意味着能做成,但不是普遍机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,属于高门槛、强竞争市场。 近期新品牌确实还能做出成功案例,但成功高度集中,且已经出现明显的价格竞争和大品牌优势;对小品牌来说,只有少数真正白帽、低评论的案例能跑出来,其他新进入者大概率会被挤压。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |