- Benchmark ASINB0GR8FMN78
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordchair mat, office chair mat, carpet chair mat
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥39.20estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在已经是低利润、强价格战的高风险区，适合少数老品牌用老链接继续收割，不适合新品牌，也不适合普通小商家；500000 CNY 只能勉强覆盖单个ASIN前期启动，远不足以支撑长期研发、品牌和认证。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不能进入。这个市场已经明显偏向价格战和高成本竞争，500000CNY 只够勉强覆盖一个单品的前期启动，完全不够支撑长期研发、品牌和认证投入。 市场里可见的盈利产品主要来自老品牌 BesWin，且新品牌 PURE JAJA 5个新上架产品全部亏损，说明新品牌入场成功率极低；同时常见产品同质化严重，靠低价和重营销硬拼，风险不适合大品牌和小商家。
Early sourcing + logistics + marketing budget (USD)$47,997.47 - $47,997.47Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?80.00%New listing success rate (old brands):10.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 改用椅轮替换方案：如果主要问题是滑动不顺或伤地毯，可以直接更换为更顺滑的软质/大轮脚轮，成本通常低于整块椅垫，安装也更快。
- 使用桌脚/椅脚分散受力垫片：对不常移动的工位，放置小型受力垫或硬质垫片在椅脚/桌脚下，可部分替代大面积椅垫，价格更低、搬动更方便。
- 改用可移动的薄型地毯保护片：例如小尺寸PVC透明片或局部铺设护垫，只覆盖高频摩擦区域，购买门槛低，适合先试用再决定是否升级。
- 更换为硬质办公椅基座垫/地板保护脚垫：对低频使用场景，点状保护产品比整张chair mat更便宜，也更容易在电商上买到。
- 采用可拆洗的短绒地毯覆盖层：如果用户更在意地毯外观和清洁维护，而不是椅子移动顺滑，可用一层可清洁覆盖物做临时保护，实施简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场，市场已经明显偏拥挤，而且价格战风险很高。新品牌里只有 PURE JAJA，结果是 5 个新相关产品全部亏损，等于新品牌成功率 0%；全市场可识别盈利率只有 3.66%，新上架产品盈利率也只有 8%，低于 10% 的高风险线。
Least investment in new productsMost investment in new productsNew products with Highest revenuePURE JAJA
Recent Monthly Revenue (USD):-(-)B0FSD92Q78 (4.1/5 (230 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G3X299JF (4.1/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):-(-)B0HBB1CMBTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBesWin
Recent Monthly Revenue (USD):$3,999.50(50pcs/month)B0GTDTLSSF (4/5 (5754 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,972.00(50pcs/month)B0GRVBCGYV (4/5 (5721 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 2件装套装，购买感更强
- |
- 透明双片设计，视觉上最醒目
- |
- 适合一次覆盖更大区域，使用场景更明确
B0GTDTLSSF (4/5 (5754 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超大尺寸，视觉存在感强
- |
- 48×65英寸更适合大桌面/游戏桌
- |
- 透明矩形样式，和常规款有一定尺寸差异
B0GR85PHBC (4.2/5 (495 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润太薄、成功率太低，而且已经接近价格战区。 新品里只有 8.00% 能赚钱，整体可确认盈利产品也只有 3.66%，而新产品利润带集中在 0%~10% 这一档，说明大多数新品连健康毛利都达不到；更关键的是，近期香港新入场品牌只有 1 个，但老牌已经有 14 个，市场不是靠新品牌扩张，而是靠老品牌在低利润里互相挤压。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GTDTLSSFBesWin2026-03-21Yes$79.9950pcs$3999.513.2%$527.94
B08K7C9D6L100pointONE2020-09-30Yes$64.1650pcs$3208.016.1%$516.49B0GRVBCGYVBesWin2026-03-09Yes$59.4450pcs$2972.011.46%$340.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTDTLSSFBesWin2026-03-21Yes$79.9950pcs$3999.513.2%$527.94B0GRVBCGYVBesWin2026-03-09Yes$59.4450pcs$2972.011.46%$340.6#New Product Success Rates
Listing结论很直接：这个市场不值得进入，已经接近/进入过度拥挤状态，且新产品几乎没有真实成功空间。 新品牌与整体新发布产品的成功率都很低，利润表现也偏弱，想靠正常打法做出来的概率很小。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BesWinNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
labetaGORILLA GRIPPURE JAJAOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是高风险、接近价格战的状态。 最近新增品牌里，真正的新品牌几乎没有成功样本，唯一可见的新品牌 PURE JAJA 5 个新上架全部不盈利；而老品牌也只有 BesWin 这类“旧品牌”靠老链接新上架做出少量盈利，说明新玩家并没有稳定切入空间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 2 0 0 0 0 4 2026 0 2 4 2 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 1 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 2 0 2 0 0 0 0 2 2026/1 0 0 1 0 0 0 0 0 2026/2 0 0 1 0 0 0 0 0 2026/3 0 1 2 2 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 1 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases100pointONEB08K7C9D6L (4.1/5 (1856 Reviews))Office Chair Mat for Carpet - 45" x 53" Clear Thick Desk Chair Mat for Carpet Plastic Floor Mats for Rolling Work and Gaming Chairs with Studs for Low Pile, Flat and No Carpeted Floors
This listing is deemed profitablePrice (USD)$64.16Released TypeOld Release (2020-09-30)Brand is an old entry in this marketSize and Weight116.0 x 14.0 x 14.0 cm, 2499.00gProfitable Factors
Based on old ASINDesign & Appearance
45" x 53"的大尺寸、带唇边/异形外轮廓设计，更偏向特定桌面覆盖需求Key Buying Motive
2.5mm加厚PVC+压纹防滑面+地毯防抓钉，强调耐压、顺滑和固定三重平衡Target Customers
低绒/平整地毯上的办公、游戏和家庭工位用户，尤其是需要较大覆盖面积的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,208.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.48% / 16.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.40% / -12.78%Peak / Non PeakSales & BSR Performance
BesWin Office Chair Mat for Carpeted Floors, 45'' x 53'' Large Desk Chair Mat for Low Carpets, Premium Quality Hard Carpet Protector for Work, Home, Gaming, Easy Glide and Flat Without Curling
This listing is deemed profitablePrice (USD)$59.44Released TypeNew Upgraded Version on Old ASIN (2026-03-09)Brand is an old entry in this marketSize and Weight116.0 x 14.0 x 14.0 cm, 4300.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
45'' x 53'' 的大尺寸矩形透明地垫，覆盖面积更适合中大号工位Key Buying Motive
加厚 2.2mm PVC + 3mm 底钉，兼顾耐用性与在低绒地毯上的防滑固定Target Customers
需要覆盖更大低绒地毯工位、同时希望地面保持通透感的家庭办公/游戏用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,972.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.71% / 11.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-25.65% / -23.90%Peak / Non PeakSales & BSR Performance
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