- Benchmark ASINB0FLJPDK1Y
- MarketplaceUS
- Category ID206234614011
- Analyzed Products
- Keywordvideo game case, game card holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.80estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，结论非常明确：新品牌没有跑通，市场已经被老品牌和同质化竞争压住了。 现有样本里，新发布产品盈利率是0.00%，而整体盈利产品只占18.18%，说明这里不是健康增量市场，更像是低利润、强对抗的存量市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新品牌和小商家都不友好。 现有数据里，市场盈利产品只占18.18%，但新品盈利率是0%，而且两条新进入品牌 FUNLAB 的新品 B0G6Z3H7RV、B0GHY92QZV 全部亏损；这说明新入场基本没有成功窗口，先别进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 游戏主机自带包装盒/零售盒二次利用：先用原装盒或配件盒临时收纳卡带，几乎零成本，适合短期或偶尔携带。
- 小号透明收纳袋/密封袋：用廉价的防静电袋、拉链袋或小号PE袋分装卡带，成本远低于专用卡盒，也更容易批量购买。
- 药盒/分格收纳盒改造：用现成的每周药盒、首饰收纳盒或螺丝收纳盒来分格存放游戏卡，获取容易、价格低，适合在家分类。
- 便携卡片名片盒：普通名片盒或信用卡收纳盒尺寸接近，能够临时装少量游戏卡，购买渠道广、价格便宜。
- 第三方通用数码配件收纳包：如小型耳机包、线材包或工具包，用内袋/弹力网固定卡带，比专用游戏卡盒更通用，出行时还能兼容其他小配件。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经接近价格战/低利润市场，且对新品牌几乎没有成功窗口。 样本里只有 18.18% 产品可盈利，而新发布产品盈利率是 0.00%；同时当前可见的新品牌只有 FUNLAB，旧品牌占绝对主导，市场动态更像是老品牌压制下的低效竞争，不是适合新手或中小卖家的机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsFUNLAB
Recent Monthly Revenue (USD):-(-)B0G6Z3H7RV (4.6/5 (10184 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GHY92QZVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBKELHS
Recent Monthly Revenue (USD):$3,266.00(200pcs/month)B0FLJPDK1Y (4.5/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 马里奥主题红色，外观辨识度很高
- |
- 与普通收纳盒/保护壳差异最大
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- 适合喜欢IP主题、愿意为联名感买单的玩家
B0FLJPDK1Y (4.5/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 银色爱心闪光外观，礼品感强
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- 和常见卡带盒相比更偏装饰型
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- 适合偏爱可爱风、想靠外观吸引点击的用户
B0GH7MWMMP (5/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：已进入价格战区，且对新品牌几乎没有真实机会。 目前只有1个新品牌 FUNLAB，2个新上架产品全部不盈利；新产品盈利率是0%，而已知利润率主要集中在20.09%~28.11%，说明表面上不是“全员赚钱”，但新入场者没有跑通，用户不该在这个点位下注。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FLJPDK1YBKELHS2025-08-01Yes$16.33200pcs$3266.024.69%$806.38
B0DS573QYZCityflee2017-01-13Yes$16.9950pcs$849.526.27%$223.17Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G6Z3H7RVFUNLAB2026-01-11No$12.99-pcs$-20.8%$-B0GHY92QZVFUNLAB2026-01-21No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，属于高竞争、低成功率的市场；新品牌几乎没有真实成功案例，且现有盈利主要被老品牌占据。 你现在的预算 50万 CNY 只能覆盖单个ASIN的前期启动，不足以改变这个市场已经形成的强竞争格局，贸然进入风险很高。
证据很直接：整体可识别盈利产品只有 18.18%，而新发布产品的盈利率是 0.00%，说明新进入者目前没有跑通。市场利润分布里，能看到的高利润段几乎没有扩散，盈利集中度很低；样本中的新品牌只有 FUNLAB，但它的两款新产品 B0GHY92QZV 和 B0G6Z3H7RV 都是非盈利，而且失败原因高度一致：同质化、竞争过强、利润空间偏低。反过来看，盈利样本几乎都来自老品牌：BKELHS 的 B0FLJPDK1Y 月收入约 3266 USD，Cityflee 的 B0DS573QYZ 月收入约 849.5 USD，它们的共同点不是低价硬拼，而是靠差异化功能、明确外观主题、基于旧款延伸来拿结果；这意味着新品牌若想复制，通常要额外投入研发、设计和品牌成本，远超单纯铺货预算。
对小品牌来说，现实更差：当前没有看到<300评论/年还能稳定跑出来的真实小品牌成功案例，反而是一些看似新产品的结果全部失败；同时，市场里老品牌占据成功位，说明这是一个老品牌主导的存量竞争场。这类环境下，如果没有强IP、强设计、强供应链或明显功能创新，小品牌即使有 50万 CNY 也很难在前几个月后继续活下去。结论很明确：不要进入。如果一定要做，应该只把 BKELHS 的 B0FLJPDK1Y 和 Cityflee 的 B0DS573QYZ 当作大品牌路径参考，但对小品牌而言，目前没有值得照抄的真实成功样本；FUNLAB 的两款失败ASIN则更像是应该避开的反面教材。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FUNLAB#Success Rate by Entry Time
Listing这个市场不适合进入。 新品牌新品成功率是0%，而最近进入的 FUNLAB 两个新品全部失败；同时市场里真正可验证的盈利新品几乎只剩老品牌 BKELHS 的 B0FLJPDK1Y（$16.33，约24.69%利润率，月销200，月收 $326,600）和 Cityflee 的 B0DS573QYZ（$16.99，盈利），说明赚钱点已经被少数成熟品牌占住了，新品牌只能靠更高投入、更强品牌力或更激进营销硬挤。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCityfleeB0DS573QYZ (4/5 (28 Reviews))Cityflee Game Card Case for Nintendo Switch 2 Game Card Holder with 24 Card Slots, Compact Portable Switch Accessories for NS2/NS/OLED/Lite Game Cards
This listing is deemed profitablePrice (USD)$16.99Released TypeOld Release (2017-01-13)Brand is an old entry in this marketSize and Weight12.5 x 7.5 x 2.8 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色半透明外观, 24卡位大容量、紧凑便携的通用卡盒结构Key Buying Motive
24卡槽容量高于多数竞品的12/16卡位，适合重度收藏用户Target Customers
适合需要同时收纳更多Switch/NS2游戏卡、经常外出携带的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$849.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.59% / 26.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.15% / 24.83%Peak / Non PeakSales & BSR Performance
BKELHS Slim Cover for Nintendo Switch 2 case, Joy-Con split design, Hard Slim Lightweight Anti-Scratch Full Protective Dockable Switch 2 Controller Case Shockproof Non-Slip for Switch 2 Accessories
This listing is deemed profitablePrice (USD)$16.33Released TypeOld Release (2025-08-01)Brand is an old entry in this marketSize and Weight20.7 x 12.1 x 3.3 cm, 90.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
马里奥主题红色，视觉识别度高, 掌机背板采用马里奥图案风格，属于明显的IP联名/主题化外观Key Buying Motive
分体式硬壳轻薄保护，且支持直接底座充电，不用拆壳Target Customers
面向Switch 2用户中偏好马里奥主题、同时需要便携与底座兼容保护壳的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,266.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.23% / 24.69%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.11% / 20.57%Peak / Non PeakSales & BSR Performance