
结论很直接:这个市场不值得进入,已经是明显的价格战市场,并且正在走向拥挤。 新品可确认盈利率只有17.39%,但新上架产品里81.82%不赚钱;近期开出的新品几乎全部落在“未达盈利标准/不赚钱”,说明利润正在被持续压缩,继续进场的胜率低。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入。 预算上你能做单个ASIN的首发,500,000 CNY 远高于新产品建议投入区间(约273,772~560,615 CNY),但市场本身已经进入高压竞争:新品利润中位区间只在4.86%~16.68%,而你给我的样本里大量产品落在10%上下,明显是价格战区,不适合继续押注。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,属于明显的价格战市场,且正在走向过度拥挤。 数据里新品牌新上架产品盈利率只有17.39%,但新品牌新上架亏损率高达80%,老品牌新上架亏损率也有77.78%;同时,当前可见的成功案例大多依赖老品牌资源,新品牌真正跑通的只剩少数,说明新进入者胜率低、试错成本高。
这不是一个适合进入的市场:新品牌新产品盈利率只有17.39%,但已知可判定利润的产品里,33.33%是赚钱、66.67%是不赚钱,说明你看到的是少数赢家、更多是低利润或失败单品。 更关键的是,新品牌并没有形成可复制的健康样本:新品牌里只有 PGmoon 的 B0GCLFL2HC 赚钱(约2000%高表面回报,但样本极小),而 amzoya 的 B0FP913VCT、Anruiqiao 的 B0H2XSMGCH、BIDFUL 的 B0G2RK699P 都是亏损或负利润率;老品牌也同样不稳,Wigojoy、Ytonet、TWINDLE、SCAVATA 的新发布里,盈利与亏损几乎对半偏向亏损,说明这里不是“轻松切入”的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D2HY6RRN | ZIOZERTT | 2024-04-23 | Yes | $26.13 | 500pcs | $13065.0 | 13.57% | $1772.93 |
![]() | B0BB9TM36P | ZIOZERTT | 2022-08-20 | Yes | $29.88 | 400pcs | $11952.0 | 14.83% | $1772.49 |
![]() | B0D3BZ25J4 | SCAVATA | 2024-05-05 | Yes | $29.43 | 400pcs | $11772.0 | 11.82% | $1391.46 |
![]() | B0DD6RP5TM | Boczif | 2024-08-15 | Yes | $28.79 | 300pcs | $8637.0 | 14.7% | $1269.64 |
![]() | B0BYCQK9NP | SCAVATA | 2023-03-14 | Yes | $29.42 | 400pcs | $11768.0 | 10.62% | $1249.77 |
![]() | B0F28K78W8 | Wigojoy | 2025-03-24 | Yes | $33.51 | 300pcs | $10053.0 | 12.2% | $1226.47 |
![]() | B0C3X3L5NJ | Ytonet | 2023-09-25 | Yes | $29.3 | 200pcs | $5860.0 | 17.56% | $1029.02 |
![]() | B0FPFWDP76 | Ytonet | 2025-12-02 | Yes | $31.65 | 200pcs | $6330.0 | 15.93% | $1008.37 |
![]() | B0CNX4L612 | ZIOZERTT | 2023-11-24 | Yes | $40.12 | 100pcs | $4012.0 | 24.64% | $988.56 |
![]() | B0BF4SB13M | HODRANT | 2022-09-13 | Yes | $40.56 | 100pcs | $4056.0 | 21.43% | $869.21 |
![]() | B0C5M95JT7 | FRECOLSH | 2023-05-18 | Yes | $34.23 | 100pcs | $3423.0 | 25.37% | $868.42 |
![]() | B0FHH4YPNY | Jaffzora | 2025-07-14 | Yes | $25.79 | 200pcs | $5158.0 | 15.55% | $802.07 |
![]() | B0F28KVQGJ | Wigojoy | 2025-03-24 | Yes | $35.3 | 100pcs | $3530.0 | 17.8% | $628.34 |
![]() | B0DPYSZ6QF | Boczif | 2024-12-10 | Yes | $26.99 | 100pcs | $2699.0 | 19.33% | $521.72 |
![]() | B0C6148KVY | FRECOLSH | 2023-05-23 | Yes | $35.99 | 50pcs | $1799.5 | 25.37% | $456.54 |
![]() | B0C5M8G9SP | FRECOLSH | 2023-05-18 | Yes | $35.99 | 50pcs | $1799.5 | 22.77% | $409.75 |
![]() | B0FPPR421K | Wigojoy | 2025-10-15 | Yes | $37.94 | 50pcs | $1897.0 | 19.6% | $371.82 |
![]() | B0DHW8H834 | SCAVATA | 2024-09-24 | Yes | $29.63 | 100pcs | $2963.0 | 12.43% | $368.31 |
![]() | B0FPPKJ422 | Wigojoy | 2025-10-18 | Yes | $37.98 | 50pcs | $1899.0 | 18.22% | $346.0 |
![]() | B0BF4VLHDD | HODRANT | 2022-09-13 | Yes | $37.99 | 50pcs | $1899.5 | 17.61% | $334.51 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPFWDP76 | Ytonet | 2025-12-02 | Yes | $31.65 | 200pcs | $6330.0 | 15.93% | $1008.37 |
![]() | B0FPPR421K | Wigojoy | 2025-10-15 | Yes | $37.94 | 50pcs | $1897.0 | 19.6% | $371.82 |
![]() | B0FPPKJ422 | Wigojoy | 2025-10-18 | Yes | $37.98 | 50pcs | $1899.0 | 18.22% | $346.0 |
![]() | B0GCLFL2HC | PGmoon | 2025-12-26 | Yes | $34.59 | 50pcs | $1729.5 | 16.07% | $277.94 |
这个市场不值得进入,结论很直接:已接近/进入价格战区,新品牌成功率偏低,小商家没有稳定的合法胜出空间。 现有数据里,新上架产品成功率只有17.39%,但这只是“有明确利润且有销量”的口径;按利润分布看,10%~20%区间虽然最多,但新产品里仍有80%以上是不赚钱,说明竞争在快速挤压利润。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不可进入,已经进入高风险、接近价格战的状态。 最近新品牌并没有形成可复制的赚钱样本,反而是新品牌新品成功率只有20%,新品牌新品失败率80%;更关键的是,最近一批新上架产品几乎都没赚到钱,2026年的新增样本全部落在“未达盈利标准/暂不可判定”区间,说明竞争正在迅速变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 3 | 4 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |