
这个市场不值得进入,结论明确:已经进入价格战区,对大品牌和小商家都不友好。 现有数据里,新品牌只有2个、近3个新上架里仅1个赚钱,成功率33.33%,但失败率66.67%;更关键的是,整体利润区间集中在-0.64%到12.69%,多数产品都低于10%,这已经不是健康竞争,而是低毛利挤压市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算500,000 CNY也不该投。 这是一个明显的价格战市场,成功率低、利润薄,新品牌只有少量成功案例,而且失败样本更多;对大品牌来说也不是好机会,对小商家更危险。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:当前是高风险、接近价格战的市场,小品牌不该进,大品牌也没有足够优势。 现有数据里,新品牌成功率只有33.33%,但失败率高达66.67%;更关键的是,真正能赚钱的新品牌只有 Ytonet 的 B0FPFWDP76,另一家新品牌 onaner 的 B0FMRF4951 直接亏损 -8.9%,而且近两个月趋势已经转弱。
这个市场不值得进入。新品牌只有2个、近一年新发布只有3个,规模不大但利润表现很差:整体可判断利润的产品里,只有32.00%是盈利,且新发布里盈利率只有33.33%;更关键的是,已确认的利润区间几乎都挤在10%~20%,没有任何产品超过20%,说明不是高毛利市场,而是低利润、强价格竞争市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D3BZ25J4 | SCAVATA | 2024-05-05 | Yes | $29.43 | 400pcs | $11772.0 | 11.82% | $1391.46 |
![]() | B0BYCQK9NP | SCAVATA | 2023-03-14 | Yes | $29.42 | 400pcs | $11768.0 | 10.62% | $1249.77 |
![]() | B0FPFWDP76 | Ytonet | 2025-12-02 | Yes | $31.65 | 200pcs | $6330.0 | 15.93% | $1008.37 |
![]() | B0D97S7VFP | SCAVATA | 2024-07-11 | Yes | $30.06 | 100pcs | $3006.0 | 10.1% | $303.61 |
![]() | B0F6NVN4CR | SCAVATA | 2025-04-28 | Yes | $30.15 | 50pcs | $1507.5 | 12.6% | $189.95 |
![]() | B0DJLN64CB | SCAVATA | 2024-10-07 | Yes | $30.09 | 50pcs | $1504.5 | 12.2% | $183.55 |
![]() | B0DFTCTFMN | SCAVATA | 2024-08-31 | Yes | $30.12 | 50pcs | $1506.0 | 12.1% | $182.23 |
![]() | B0FCDKGY18 | SCAVATA | 2025-06-08 | Yes | $29.43 | 50pcs | $1471.5 | 11.74% | $172.76 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPFWDP76 | Ytonet | 2025-12-02 | Yes | $31.65 | 200pcs | $6330.0 | 15.93% | $1008.37 |
这不是适合进入的市场。 结果非常清楚:高利润点几乎被少数老牌/强品牌吃掉,新品牌真实可复制的成功案例太少,且最近新进入者里失败远多于成功,市场已经接近或进入价格战区。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,而且对大品牌和小商家都不友好:近年的新品牌新上架里,盈利只有33.33%,失败66.67%;更关键的是,最近能打出来的只有Ytonet的一个新产品B0FPFWDP76,而另一个同品牌新产品B0H3ZDB3MS已经失利,说明市场并没有形成稳定、可复制的成功路径。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |