- Benchmark ASINB0DG6PXMFD
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordpocket door lock, sliding door privacy lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥18.86estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的高风险、接近价格战的饱和赛道。 11 个新上架里 0 个盈利，新品牌 OSVJE 的 4 个新产品全部失败；近一年的新增产品也没有任何一个跑出可验证利润，说明越晚进入越难赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 现在的信号非常明确：新品牌 4 个新品全失败，新品牌新品成功率 0%，而且整体新上架产品成功率也是 0%；同时 11 个新上架里，旧品牌占了 7 个，说明这个赛道已经被老品牌强势卡位，新品牌几乎没有生存空间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?63.63%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 免打孔门缝/门把手隐私卡扣：适合租房或不想开孔的用户，价格通常更低，安装也更快。
- 门夹式临时隐私锁：直接夹在门边或把手上，适合短期使用或临时隔断，省去更换整套五金的成本。
- 简单门闩/插销式锁扣：如果只是需要“可上锁”的基础隐私功能，这类五金更便宜、结构更简单，维护也更少。
- 磁吸式隐私扣/磁吸门扣：用于轻度私密场景，操作顺手，通常比完整的带钥匙滑门锁更容易安装。
- 门铃/占用提示牌 + 现有门锁组合：对非强隐私需求场景，用提示标识加原有门锁可临时替代，成本最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经是高风险、接近价格战的市场。 新品几乎全军覆没，新品牌新品成功率为0%，老品牌新品成功率也为0%，而且可见新品里老品牌占比高达63.63%，说明真正能打的新货基本被大品牌和既有资源型玩家拿走了。
Least investment in new productsMost investment in new productsNew products with Highest revenueOSVJE
Recent Monthly Revenue (USD):-(-)B0GFCRKJJM (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFCTQKK2 (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFCW68N1 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsHOMOTEK
Recent Monthly Revenue (USD):$14,990.00(1000pcs/month)B083XTP3F7 (4.5/5 (1948 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,495.00(500pcs/month)B07DHDRSFQ (4.4/5 (1825 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,396.00(400pcs/month)B0D1QSQ752 (4.4/5 (92 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 金色外观，视觉辨识度高
- |
- 红绿状态指示，一眼看出锁定状态
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- 方形面板设计，和常见黑/银款差异明显
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- 更适合注重隐私提示和家装质感的用户
B0CXDZ6RBH (4.6/5 (24 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 哑光黑极简风，和镀铬/金色款区分大
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- 方正嵌入式拉手，外观更低调
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- 经典口袋门锁结构，适合替换旧件
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- 适合偏现代家装、想保留隐形门面效果的用户
B0BHKW62V8 (4.5/5 (1745 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心原因不是利润低，而是新品几乎全军覆没：新产品盈利率 0%，新品牌与老品牌的新上架产品盈利率也都为 0%。 这已经不是正常竞争，而是明显的高风险价格战/饱和市场；在这种环境里，不管大品牌还是小商家，都不该把它当成可进入市场。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B083XTP3F7HOMOTEK2020-01-16Yes$14.991000pcs$14990.022.78%$3414.73B07DHDRSFQHOMOTEK2018-06-04Yes$14.99500pcs$7495.022.15%$1660.15B0D1QSQ752HOMOTEK2024-04-15Yes$15.99400pcs$6396.023.77%$1520.33
B000I1QG2MKwikset2011-04-09Yes$24.01200pcs$4802.031.3%$1503.03
B0CXDZYMN6Malimali2024-03-07Yes$31.59100pcs$3159.033.09%$1045.32
B09WXV1HKYHOMOTEK2022-03-31Yes$20.99200pcs$4198.024.75%$1039.01
B0C4TQHNRYWOFADA2023-05-10Yes$32.99100pcs$3299.030.31%$999.93
B07BKW38CZHOMOTEK2018-03-20Yes$14.99300pcs$4497.022.22%$999.24
B0D1QCSB9ZHOMOTEK2024-04-15Yes$23.99100pcs$2399.027.94%$670.29
B0BRJ98WV7Goldenwarm2023-03-01Yes$36.9950pcs$1849.535.94%$664.72B0CXDZ6RBHMalimali2024-04-27Yes$30.5950pcs$1529.534.23%$523.55
B09WY71R68HOMOTEK2022-03-31Yes$20.99100pcs$2099.024.93%$523.29
B07SJ8YS33Kwikset2019-05-30Yes$29.7750pcs$1488.534.88%$519.19B0DG6PXMFDStriketurn2024-12-18Yes$31.4450pcs$1572.031.7%$498.33
B0CXF1VPSNMalimali2024-04-27Yes$29.950pcs$1495.032.42%$484.68
B0BN19TSP6HOMOTEK2022-11-21Yes$31.9950pcs$1599.527.91%$446.43B0BHKW62V8PRIME-LINE2022-10-07Yes$17.17100pcs$1717.025.8%$442.99
B000PB467CPrime-Line2020-04-09Yes$25.1550pcs$1257.533.8%$425.04
B00E3NF56YPRIME-LINE2013-07-22Yes$23.350pcs$1165.030.0%$349.5
B094N21RMDSUNTAI2021-05-11Yes$14.23100pcs$1423.020.14%$286.6Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G918LBSYBAO YI LAI2025-12-19No$32.86-pcs$-20.34%$-B0GFCRKJJMOSVJE2026-01-07No$8.84-pcs$--5.62%$-B0GFCTQKK2OSVJE2026-01-07No$8.13-pcs$--10.04%$-
B0G91CVQZWBAO YI LAI2025-12-19No$32.99-pcs$-20.45%$-B0GFCW68N1OSVJE2026-01-07No$11.28-pcs$-4.46%$-B0GT3L3FZJBAO YI LAI2026-03-19No$--pcs$--%$-B0G25DWVNMHOMOTEK2025-11-13No$--pcs$--%$-B0G1JTJZB4WOFADA2025-11-09No$--pcs$--%$-
B0H1G3197SGoldenwarm2026-05-12No$--pcs$--%$-
B0GYSZRTQTKwikset2026-04-28No$--pcs$--%$-B0GFCLPSKWOSVJE2026-01-07No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论是明确的：已进入价格战且新品牌几乎没有成功空间。 目前样本里新上线产品的盈利率是0%，而且所有11个新上架样本全部不盈利；整体可识别的盈利产品占比只有27.47%，说明竞争已经很硬，新进入者要么烧钱，要么直接亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BAO YI LAIOSVJEOther#Success Rate by Entry Time
Listing这个市场不值得进入，且已经明显偏向价格战和过度拥挤。 新品牌几乎没有成功案例：最近一批新品牌新上架产品成功率是0%，而且新品牌里已确认的4个新上架产品全部亏损；同时近几个月/近一年新增的产品全部落在“不赚钱”区间，说明入场越晚越难赚。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPrime-LineB000PB467C (4.5/5 (1745 Reviews))Prime-Line N 6773 Pocket Door Privacy Lock with Pull, Chrome
This listing is deemed profitablePrice (USD)$25.15Released TypeOld Release (2020-04-09)Brand is an old entry in this marketSize and Weight17.7 x 9.6 x 4.2 cm, 172.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
镀铬外观更偏传统五金风格，识别度来自表面处理而非新配色。, 方形嵌入式拉手+隐形口袋门锁结构，尺寸紧凑，适合替换老款同规格产品。Key Buying Motive
非通用替换件，明确标注1-3/8英寸与1-3/4英寸门厚兼容，且左右手通用，降低安装试错成本。Target Customers
面向需要直接更换旧/坏口袋门隐私锁的房主、翻新用户和维修安装人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,257.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight32.28% / 33.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.93% / 30.45%Peak / Non PeakSales & BSR Performance
PRIME-LINEB0BHKW62V8 (4.5/5 (1745 Reviews))Prime-Line N 7578 Pocket Door Privacy Lock with Pull, Matte Black Finish
This listing is deemed profitablePrice (USD)$17.17Released TypeOld Release (2022-10-07)Brand is an old entry in this marketSize and Weight16.0 x 9.6 x 3.9 cm, 168.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
哑光黑配色，偏现代极简风，和常见镀铬/银色款区分明显, 方正嵌入式拉手一体结构，边缘式安装，外观更低调，适合隐藏式口袋门Key Buying Motive
可左右互换，支持不同开门方向；适配常见1-1/2英寸到1-3/4英寸门厚，安装门槛低Target Customers
适合需要更换老旧口袋门锁、且希望保留现有门体不整门更换的翻新/维修型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,717.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.68% / 25.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.90% / 21.01%Peak / Non PeakSales & BSR Performance
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