- Benchmark ASINB0DLSKSD84
- MarketplaceUS
- Category ID511306
- Analyzed Products
- Keywordtool box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥27.80estimated
- Data Date2026-08-08
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进。 现在只有老品牌 JESSTTI 在撑盘，新品牌数为 0，最近的新上架产品成功率也是 0%，说明不是成长市场，而是被成熟品牌占位、对新进入者不友好的盘子。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这不是适合进入的市场。 用户预算50万人民币表面上能覆盖单个ASIN的启动，但这个品类已经被老品牌占位，新品几乎没有成功样本，当前更像是低利润、强品牌、强竞争的门锁公模市场，不适合现在进场。
证据很清楚：JESSTTI 作为老品牌，旧款B0DLSKSD84已经做到24.1%利润率，月销50、月收入约231,700，售价46.34美元，说明真正能赚钱的是有品牌积累的成熟款；但它的新款B0GTQ445MP直接失败，属于新上架不盈利、无销量。 市场层面，已识别到的可判断产品里盈利率只有50%，但新品盈利率是0%；从时间趋势看，2026年只有1个新品上架且是失败款，近几个月没有新的成功新品，说明市场不是增长机会，而是被成熟品牌锁死的存量竞争。再看产品结构，盈利款有更完整的功能组合和App属性，而失败款只是常见公模、差异化弱，证明这个市场不是靠低预算就能打进去的。加上老品牌新品盈利率为0%，这意味着当前市场并不欢迎新产品，尤其不适合小商家靠常规打法进入。
关键点：不要进场。 50万人民币对单个ASIN的前期铺货、物流、投放可能够，但不够支撑研发、品牌和认证的长期投入；如果硬做，只能学老品牌的成熟款逻辑，重点盯JESSTTI的B0DLSKSD84这种已验证盈利产品，而不是B0GTQ445MP这种失败的新款。小商家没有真实成功样本可抄，当前也不存在值得跟随的“低评论高成功”案例；这类市场对小品牌不是机会，是风险。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 传统机械门锁/普通门把手锁：一次性购买成本更低、无需电池和电子维护，适合对“无钥匙”需求不强的用户。
- 只更换锁芯的机械死锁/单缸锁芯升级：保留现有门把手与锁体，改造成本和安装难度通常低于整套电子门锁。
- 密码钥匙盒（挂墙/门把手式）：适合临时授权、短租或家庭备用钥匙管理，价格更低，安装和使用更简单。
- 独立式门磁报警器/门把手警报器：如果用户主要目的是“提高前门安全感”，这种方案更便宜、免安装或弱安装，维护也更少。
- 机械按键式门锁（非电子、无联网）：保留“免带钥匙/密码开门”的便利，但避开电池、App、联网和智能功能带来的复杂性，通常比智能电子锁更易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：核心可验证样本里，真正赚钱的只是老品牌 JESSTTI 的老款 ASIN B0DLSKSD84，利润率 24.1%，但它是老释放、老打法、老流量，不是新品牌可复制的低门槛机会；而同品牌新上架 ASIN B0GTQ445MP 直接失效，说明这个品类更像是靠老牌资源和产品迭代硬扛，不是留给新手或小品牌的空间。
Old brand with the most profitable new productsJESSTTI
Recent Monthly Revenue (USD):$2,317.00(50pcs/month)B0DLSKSD84 (4.3/5 (80 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0DLSKSD84 (4.3/5 (80 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GTQ445MPBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前样本里只有1个品牌JESSTTI、2个ASIN，根本不是健康机会市场，而是被单一老品牌主导的高门槛小盘子。 现有数据里可识别的盈利产品只有B0DLSKSD84，利润率24.1%，月销50件、月营收2317美元、月利润558.4美元；另一个B0GTQ445MP是亏损/未达标新产品，说明新产品这边没有形成可复制的成功面，用户现在入场没有可靠标杆。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DLSKSD84JESSTTI2024-11-02Yes$46.3450pcs$2317.024.1%$558.4Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTQ445MPJESSTTI2026-03-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很直接：已进入价格战/低利润状态，而且看不到真正的新品牌成功样本。 当前数据里只有 1 个可见品牌 JESSTTI：老款 B0DLSKSD84 还能做到 24.1% 利润、月销 50、月收入约 23.17 万元人民币，但它是老产品，不代表新人能复制；同品牌新款 B0GTQ445MP 直接失败，说明靠常规公模和基础功能在这个市场已经很难再打进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JESSTTI#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论是偏死亡/价格战区，不建议继续。 目前样本里只有1个旧品牌 JESSTTI，且新品牌数为0、新上架新品也只有1个；但这1个新品 B0GTQ445MP 直接失败，而已验证能赚钱的新品占比是0%，说明最近的进入者几乎没有跑通。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJESSTTI Keyless Entry Door Lock with Keypad, Smart Door Knob with Handle, Electronic Deadbolt with Card, Passcode & Key, Digital Door Lock for Front Door, Home, Office (Silver)
This listing is deemed profitablePrice (USD)$46.34Released TypeOld Release (2024-11-02)Brand is an old entry in this marketSize and Weight26.9 x 21.6 x 8.6 cm, 1901.00gProfitable Factors
Based on old ASINDesign & Appearance
银色外观，偏现代家居风格，适合与金属门锁统一搭配, 一体式门把手+键盘面板的门锁结构，外观更接近智能门锁而非传统圆形门锁Key Buying Motive
支持门卡、密码、实体钥匙，并可选配App远程控制；同时支持左右门把手互换，安装门型适配性更强Target Customers
需要免打孔快速更换门锁的家庭、Airbnb房东、办公室和RV用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,317.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.09% / 24.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.03% / 4.05%Peak / Non PeakSales & BSR Performance