- Benchmark ASINB0GTTT38MF
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordsmart lock, keyless deadbolt
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥100.82estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：已经明显进入价格战和高门槛竞争区，小品牌不适合，连大品牌也只能靠更高预算和品牌势能硬打。 新品牌只有3个，其中真正跑通的新品成功率只有14.29%，整体新上架产品盈利率也只有37.50%，而最近一批新发布里不赚钱的明显更多，说明趋势不是变好而是在变难。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入，尤其不适合小 бизнес。 用户预算50万CNY表面上能覆盖单个ASIN的前期投入，但这个类目对新品的真实门槛更高，且竞争已经被老品牌和少数新品牌挤满；按现有数据看，想靠普通小品牌稳妥切入，成功概率低。
Early sourcing + logistics + marketing budget (USD)$10,050.84 - $10,050.84Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?78.12%New listing success rate (old brands):44.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 传统机械死锁/单 цилиндров插芯锁：不需要电池、App 或联网，安装和使用门槛最低，适合预算敏感或不想维护电子设备的用户。
- 带钥匙的普通电子键盘锁（无Wi‑Fi/无指纹）：保留密码开门的便利，但去掉远程控制和智能家居集成，通常更便宜、故障点更少。
- 门把手键盘锁/拉手一体锁：相比完整智能死栓，成本往往更低，且对想快速替换前门五金的用户更容易购买和安装。
- 可加装式智能门锁改造套件（保留原锁体）：无需整套更换死栓，适合租房、临时使用或不想改动门体的场景，前期投入更小。
- 机械密码锁/按钮式门锁：不依赖电源和手机，只有简单组合输入，学习成本低，适合老人、小孩或短租房。
- 门用安全加固件（如门挡、门楔、门链/门栓辅助件）：不能替代完整门锁功能，但在不想购买智能死栓时，属于更便宜、立刻可用的安全补强方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。数据直接显示市场已经在走向过热，而且新进入者的成功并不普遍：整体可判定盈利产品比例只有50.62%，而新上架产品的盈利比例仅37.50%；更关键的是，2026年新品牌与新产品集中涌入，失败明显增多，已经出现价格和流量挤压迹象。对于大品牌，能做但要靠更高预算和品牌势能；对小商家，只有极少数真正跑通的案例，整体不值得进。
New products with Highest revenueLeast investment in new productsMost investment in new productsAIMNAPS
Recent Monthly Revenue (USD):$13,104.00(300pcs/month)B0GYCLYK44 (4.1/5 (259 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPHILIPS
Recent Monthly Revenue (USD):$647,560.00(4000pcs/month)B0F61WG9F2 (4.4/5 (694 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$210,760.00(2000pcs/month)B0F5QKCD3S (4.3/5 (1031 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$165,950.00(1000pcs/month)B0GHPJXN3T (4.4/5 (710 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsHIDALIFE
Recent Monthly Revenue (USD):-(-)B0GZNTCK86 (4.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,148.50(50pcs/month)B0GX9484MW (4.4/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 门锁+把手一体式，外观和结构与常见单死锁差异大
- |
- 缎面镍配色更偏高端家装风格，视觉辨识度高
- |
- 内置Wi‑Fi、指纹、语音控制，适合追求整套升级的家庭
B0GHPJXN3T (4.4/5 (710 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色圆形面板+极简机身，外观与其它方形门锁明显不同
- |
- 支持指纹、键盘、App、蓝牙等6种开锁方式，功能差异强
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- USB‑C充电、约1年续航，适合偏现代、注重便捷的用户
B0FWQ1KYWG (4.5/5 (146 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入。 利润并不差，但新品牌的真实可复制机会太少，市场已经被老品牌和大品牌牢牢占住；对小品牌来说，想赢基本要靠更重的营销、更高的投入，甚至接近“掠夺式”打法。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F61WG9F2PHILIPS2025-05-27Yes$161.894000pcs$647560.042.39%$274500.69B0F5QKCD3SPHILIPS2025-05-22Yes$105.382000pcs$210760.043.65%$91996.74
B0C7C69FPSeufy Security2023-08-07Yes$105.62000pcs$211200.041.6%$87859.2B0GHPJXN3TPHILIPS2026-01-31Yes$165.951000pcs$165950.042.61%$70711.3
B0DGQ8HCVBYamiry2024-10-06Yes$70.732000pcs$141460.037.78%$53443.59
B0CNRLZWSGVeise2024-02-18Yes$123.81000pcs$123800.039.88%$49371.44
B000NJJ1MQSCHLAGE2013-12-01Yes$116.021000pcs$116020.040.65%$47162.13
B0FVWQ8R93PHILIPS2025-10-13Yes$111.361000pcs$111360.042.09%$46871.43
B0GYDPPGTWPHILIPS2026-05-13Yes$163.62500pcs$81810.044.47%$36380.91
B0C61DKKL8ULTRALOQ2023-05-23Yes$154.13500pcs$77065.045.07%$34733.2
B0FQC6VCDWULTRALOQ2025-10-30Yes$117.71500pcs$58855.043.92%$25849.12
B0FT2XMXRNPHILIPS2025-08-30Yes$121.93500pcs$60965.039.55%$24111.66
B0C7LQ4SFQKwikset2023-07-28Yes$64.511000pcs$64510.037.1%$23933.21
B0DKQQ6Z7QTapo2024-11-11Yes$117.27500pcs$58635.039.9%$23395.37
B089J65XCBSCHLAGE2020-06-01Yes$104.36500pcs$52180.043.94%$22927.9
B0BXS8XJVTULTRALOQ2023-03-08Yes$101.68500pcs$50840.041.23%$20961.34
B0FT2VWRPTPHILIPS2025-08-30Yes$125.45400pcs$50180.039.86%$20001.75
B0FGJ8M2SFPHILIPS2025-08-13Yes$96.69500pcs$48345.041.12%$19879.47
B0DWGF32GDKwikset2025-02-07Yes$143.86300pcs$43158.043.12%$18609.73
B0DS2KZFHRVeise2025-04-21Yes$53.581000pcs$53580.034.71%$18597.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHPJXN3TPHILIPS2026-01-31Yes$165.951000pcs$165950.042.61%$70711.3B0FVWQ8R93PHILIPS2025-10-13Yes$111.361000pcs$111360.042.09%$46871.43B0GYDPPGTWPHILIPS2026-05-13Yes$163.62500pcs$81810.044.47%$36380.91B0FQC6VCDWULTRALOQ2025-10-30Yes$117.71500pcs$58855.043.92%$25849.12B0FT2XMXRNPHILIPS2025-08-30Yes$121.93500pcs$60965.039.55%$24111.66B0FT2VWRPTPHILIPS2025-08-30Yes$125.45400pcs$50180.039.86%$20001.75B0FGJ8M2SFPHILIPS2025-08-13Yes$96.69500pcs$48345.041.12%$19879.47
B0FNBV1BYLVeise2025-10-27Yes$91.62500pcs$45810.038.94%$17838.42
B0FNBXKMMTVeise2025-10-27Yes$92.13400pcs$36852.039.01%$14375.97B0FWQ1KYWGTapo2025-10-30Yes$103.2200pcs$20640.040.12%$8280.77
B0GL7WQYL5ULTRALOQ2026-02-13Yes$140.96100pcs$14096.040.1%$5652.5B0GYCLYK44AIMNAPS2026-05-07Yes$43.68300pcs$13104.029.43%$3856.51#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有37.5%，但失败占58.6%，而且成功几乎被老品牌和高投入打法垄断。 对小品牌来说，真正能低成本站住脚的案例几乎没有；AIMNAPS 是唯一清晰的新品牌成功样本，但它也不是低投入玩法，首期投入约12,657.57美元，明显高于市场给出的常见新产品入场预算10,050.84美元。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ULTRALOQVeisePHILIPSOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ULTRALOQPHILIPSbiquoleHIDALIFELockinOther#Success Rate by Entry Time
Listing这类市场已经进入明显的价格战/饱和区，不建议进入。最近一年的新发布里，真正能赚钱的只有少数老牌，新品牌几乎没有可复制的成功样本：新品牌新发布盈利率只有14.29%，而新品牌新发布不盈利率高达57.14%；同时市场里新发布整体盈利率只有37.50%，最新一批 2026 年新发布中，16 个不盈利对 4 个盈利，趋势是明显变难，而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 4 4 1 2026 0 0 0 0 1 0 3 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 2 1 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 2 3 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 1 1 2026/2 0 0 0 0 0 0 1 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 1 0 1 5 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVeise VE06-H Smart Front Door Lock Handle Set, App Control, Matte Black
This listing is deemed profitablePrice (USD)$123.80Released TypeOld Release (2024-02-18)Brand is an old entry in this marketSize and Weight32.4 x 23.4 x 10.1 cm, 2295.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
哑光黑配色，偏现代极简风格, 门把手+智能锁一体化设计，区别于常见纯死锁款Key Buying Motive
支持 App 远程控锁、eKey 发放、250+ 用户码管理，并结合把手套件提升安装与使用便利性Target Customers
适合需要把传统前门升级为带把手智能门锁的家庭、民宿和办公室场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$123,800.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight38.38% / 39.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.32% / 30.82%Peak / Non PeakSales & BSR Performance
eufy SecurityB0DD3ZGG4H (4/5 (2152 Reviews))eufy Security Smart Lock C30, Keyless Entry Door Lock, Built-in Wi-Fi
This listing is deemed profitablePrice (USD)$76.68Released TypeOld Release (2024-08-14)Brand is an old entry in this marketSize and Weight17.8 x 16.6 x 10.3 cm, 960.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
银黑双色前面板，偏经典家居风格, 物理按键式键盘搭配圆形旋钮/指纹位的常见智能锁结构Key Buying Motive
内置 Wi‑Fi，无需网关即可远程控制；物理按键提升耐用性，降低误触概率Target Customers
重视品牌信任、想要免网关远程管理、并偏好物理按键而非触屏的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,336.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight38.99% / 40.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.87% / 34.03%Peak / Non PeakSales & BSR Performance
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