- Benchmark ASINB0DG6PXMFD
- MarketplaceUS
- Category ID511278
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥18.86estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌新上架成功率是0%，新入场样本里没有任何可复制的赚钱案例，整体已经是老品牌主导、低差异化、强竞争的局面。用户预算50万CNY表面上够做单个ASIN的前期启动，但按现有数据看，即使是大品牌也只能靠明显差异化和更强资源去打，普通小商家进场很难转正。\n\n证据很直接：新品牌 HUFEEOH 只有1个新产品 B0GXXVFMF3，售价19.99美元，毛利率14.46%，但销量和收入都没有跑出来，品牌新产品盈利率0%，新上架非盈利率100%；而老品牌 Striketurn 的 B0DG6PXMFD 才是唯一明确赚钱样本，售价31.44美元，月销50件，月收入1572美元，利润率31.7%，成功原因是功能差异+外观差异，不是靠低价硬拼。与之对应的失败款 B0DG7F5X5M 和 B0GXXVFMF3 都卡在“同质化强、市场太小或竞争太激烈”。从时间趋势看，最近新进入样本也还是亏损，说明市场没有转向宽松，反而是新玩家一来就被压住。\n\n短结论：别进。 对大品牌来说，只有你能带来明确产品升级、设计升级或渠道优势，才有可能做；对小商家来说，当前没有真实的低评论成功案例，且19.99美元这类价格带本身利润太薄，连前期投放和隐藏成本都难覆盖。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算 50万CNY 只能覆盖单个ASIN前期的进货、物流和初期投放，但当前样本里新品牌新上架产品盈利率为0%，而且已出现明确的价格战信号；这不是适合新品牌或小商家切入的市场。
从证据看，Striketurn 是老品牌里少数能跑出来的案例，B0DG6PXMFD 以约31.44美元售价做到31.7%利润率，月销50件、月收入1572美元，说明赚钱靠的是老品牌优势+明显差异化：哑光黑圆形面板、隐私锁舌和应急解锁孔，属于“功能+外观”双差异；但它的竞品 B0DG7F5X5M 已经失活。反过来，新品牌 HUFEEOH 的 B0GXXVFMF3 售价19.99美元，利润率只有14.46%，16条评论却没有形成有效销量，且新品牌新上架盈利率是0%，新上架非盈利率是100%，这说明新进入者并没有真实跑通。按你给的规则，30~100+新品牌才算过饱和警告；当前虽然无法证明达到这个数量，但新品牌成功率为0% + 低利润新品占优 + 老品牌在场，已经足够判定为高风险、接近价格战区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 表面安装隐私门锁/门闩套件：如果用户只是需要“能关上并有隐私”，这种非内嵌式方案通常更便宜、安装更直观，不必开槽或匹配复杂背距，适合临时改造或租房。
- 磁吸式门扣/滚珠门吸：用于保持滑门或口袋门在关闭位置，价格通常低于完整锁体，结构简单、安装门槛更低，适合对“锁”的需求不强、只需要轻度固定的人。
- 粘贴式/免打孔门把辅助件：对预算敏感或不想施工的用户，粘贴式拉手、辅助拉片、指扣贴等可先解决“难抓、难拉”的痛点，成本远低于整套口袋门锁。
- 门用通用拉手/指扣替换件：如果原需求主要是提升握持手感，而不是实现真正的上锁功能，通用拉手或替换指扣往往更便宜、适配场景更广。
- 二手/翻新拆机门锁五金：对价格高度敏感的买家，二手五金件或本地拆机件通常能以更低成本获得接近的功能，尤其适合不追求全新外观的场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 目前只看到极少数可比样本，已经出现新品牌 0% 盈利、老品牌也只有 1 个能赚钱但整体品牌利润率极不稳定；更关键的是，新品牌样本里没有任何成功案例，属于“新进入就容易死”的信号，不适合小商家，也不适合大品牌贸然切入。
Most investment in new productsLeast investment in new productsNew products with Highest revenueHUFEEOH
Recent Monthly Revenue (USD):-(-)B0GXXVFMF3 (4.6/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsStriketurn
Recent Monthly Revenue (USD):$1,572.00(50pcs/month)B0DG6PXMFD (3.9/5 (33 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 现代极简哑光黑，外观更吸睛
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- 圆形一体式口袋门锁，和普通门挂差异大
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- 兼具隐私锁和应急解锁，功能明确
B0DG6PXMFD (3.9/5 (33 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 三钩门挂式，和门锁类产品功能差异大
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- T字挂门结构直观，图片一眼能看懂用途
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- 黑色金属款简洁，适合租房/宿舍收纳
B0GXXVFMF3 (4.6/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/处于过度拥挤状态。 目前可见数据里，只有 3 个可判断利润的样本，整体可盈利率 33.33%，但新上架产品盈利率是 0%，而且新产品只有 1 个样本就直接亏损，说明新入场者现在几乎没有可复制的成功路径。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DG6PXMFDStriketurn2024-12-18Yes$31.4450pcs$1572.031.7%$498.33Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GXXVFMF3HUFEEOH2026-04-21No$19.99-pcs$-14.46%$-#New Product Success Rates
Listing这个市场不适合进入，尤其对新品牌和小生意都不是好机会。 现有数据只看到1个新品牌HUFEEOH入场即失败，而真正赚钱的只有老品牌Striketurn的老款ASIN B0DG6PXMFD，说明这不是开放型市场，而是老品牌主导、靠旧链接和老产品吃红利的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HUFEEOH#Success Rate by Entry Time
Listing这个市场不值得现在进入：不是典型的超饱和，但已经明显偏向老品牌/强营销主导，新品牌几乎没有成功样本，属于高风险市场。 现有数据里，新品牌新上架产品的盈利率是0%，最近观察到的新品牌样本 HUFEEOH 的新产品也是100%非盈利；而整体可识别利润产品占比只有33.33%，说明市场里真正能赚钱的产品并不多。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesStriketurnB0DG6PXMFD (3.9/5 (33 Reviews))Premium Matte Black Round Pocket Door Lock, Reversible Modern Pocket Door Hardware Design With Pull Handle for Sliding Doors, Bathroom & Bedroom, Fits 1-3/8" to 2-3/16" Thick Doors, 2-3/8" Backset
This listing is deemed profitablePrice (USD)$31.44Released TypeOld Release (2024-12-18)Brand is an old entry in this marketSize and Weight17.4 x 7.8 x 7.4 cm, 390.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
哑光黑配色，偏现代极简风, 圆形面板的口袋门锁结构，整体更像一体式现代五金件Key Buying Motive
带隐私锁舌和外侧应急解锁孔，同时兼顾安全与误锁救援Target Customers
面向需要升级卧室/浴室口袋门五金、偏好现代家装风格的DIY装修用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,572.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight30.23% / 31.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.17% / 25.64%Peak / Non PeakSales & BSR Performance