- Benchmark ASINB0GTTT38MF
- MarketplaceUS
- Category ID511306
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥100.82estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现有数据只看到 1 个新品牌 Lockin，2 个新发产品全部亏损，新品牌新发成功率是 0%，而且市场已经呈现重投入、强技术、强品牌驱动的形态；这不是普通小卖家能靠常规打法切入的盘子。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不值得进入：用户预算50万CNY也不够形成安全入场，且当前样本里新品牌新发产品盈利率为0%，整体市场与新发产品盈利率也都是0%，已经是明显的价格战/高风险市场。 现有证据里，Lockin 作为新品牌做了两款新发产品，B0GTTT38MF 标价约16,804美元，单品月销50、月收约84.02万美元，但仍然不盈利；另一款 B0H6P93PFX 属于私模+太阳能+Wi‑Fi/Matter+生物识别的高复杂度方案，且暂无可确认销售，说明这类产品需要重投入、强技术和品牌背书，远超普通小卖家可承受范围。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Other major expensesPrivate MoldR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 低价机械密码锁/按键锁：不依赖电池、安装和维护更简单，适合只想要无钥匙进入但不想为生物识别和联网功能付费的用户。
- 蓝牙App智能锁（不带人脸识别）：价格通常明显低于人脸识别+太阳能高端款，保留远程管理/临时密码等核心体验，适合预算更敏感的家庭。
- 普通指纹智能锁：相较人脸识别方案更成熟、成本更低，解锁速度快且使用门槛低，是“想要便捷但不追求最前沿技术”的替代选项。
- 带外接电池盒/备用电源的基础智能锁：用可更换电池或USB应急供电替代太阳能+大电池方案，前期购买更便宜，也更容易在多数门型上普及。
- 独立门禁键盘 + 机械锁芯的组合方案：只加装外置密码键盘，保留原机械锁体，投入低、安装快，适合租房或不想更换整套锁体的场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：不是机会市场，而是高风险的重投入市场。 现有数据里只有 1 个新品牌 Lockin、没有任何老牌可对标，但这个新品牌 2 个新品全部亏损，新品成功率 0%，而且入场难度已经被判定为高，核心门槛是私模、研发和认证，说明这不是小成本试水能跑通的盘子。
Least investment in new productsNew products with Highest revenueMost investment in new productsLockin
Recent Monthly Revenue (USD):-(-)B0H6P93PFXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$8,402.00(50pcs/month)B0GTTT38MF (4.2/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTTT38MF (4.2/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H6P93PFXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不适合进入，已经接近典型的高端科技型价格战/重投入赛道。 目前看不到新品牌的真实成功样本，反而只有 Lockin 这一个新入场品牌就做出了 2 个新产品，但 0 个盈利，说明小品牌想靠常规打法切入，胜率很低。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GTTT38MFLockin2026-04-17No$168.0450pcs$8402.044.67%$3753.18B0H6P93PFXLockin2026-06-26No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTTT38MFLockin2026-04-17No$168.0450pcs$8402.044.67%$3753.18B0H6P93PFXLockin2026-06-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率为0%，而且新品牌的两条样本全部失败，已经是高风险、接近价格战/高门槛市场。 用户预算有50万人民币，但现有样本里连基础可复制的盈利模型都没有，说明不是“钱够不够”的问题，而是市场本身很难做成。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Lockin#Success Rate by Entry Time
Listing这个市场不值得进入：已出现明显饱和和价格战信号。 近期开新几乎只有 Lockin 这一家新品牌在试水，却 2 个新释放产品全部失败，品牌成功率 0%，新品牌新释放成功率也是 0%；同时这个类目的单个新 ASIN 进入难度高，核心成本被私模、研发和认证拉高，连 500000 CNY 的预算也只能覆盖前期一部分，不足以证明可长期复制成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases