
这个市场不适合进入,已经是典型的价格战高风险区。新品牌 6 个、近一年新发布 13 个,盈利率 0%;市场整体可盈利产品只占 2.47%,而新品利润区间只有 -2.10% 到 14.02%,说明大多数新入场都在亏,且最近的释放节奏并没有带来改善。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不适合进入,这个市场已经明显拥挤,而且价格战很重。 你的预算 50万人民币可以覆盖少数入场样本的前期成本,但不足以证明你能在这个赛道里稳定做出利润;对小商家来说,这不是一个值得下注的市场,对大品牌来说也只能靠更重的投放和品牌力硬挤。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这是一个高度不值得进入的市场,已经接近价格战/过度拥挤状态,用户不该推进。 市场里新品牌新上架几乎全军覆没,整体可盈利产品只占2.47%,而新发布产品盈利率是0%,这不是机会,是明显的高风险绞杀区。
这不是一个适合进入的市场:新品利润率整体偏低、近一年新品牌表现为0%盈利,且大量新进入品牌都在亏损或接近零利润,明显是价格战区。 从数据看,用户500000 CNY预算虽然足够覆盖部分单品启动,但不足以改变这个品类的竞争本质;如果强行进入,结果大概率会被迫走低价和高投放。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DGSH5YYW | Funerlulu | 2024-09-12 | Yes | $46.07 | 50pcs | $2303.5 | 18.55% | $427.3 |
![]() | B0CP5K2TSH | IRENPORU | 2023-12-02 | Yes | $23.16 | 100pcs | $2316.0 | 13.4% | $310.35 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GHVGH5P5 | SIEDiNLAR | 2026-03-27 | No | $14.46 | 100pcs | $1446.0 | -0.89% | $-12.86 |
![]() | B0FW4QYH39 | Rocaris | 2025-10-14 | No | $30.19 | 50pcs | $1509.5 | 15.47% | $233.52 |
![]() | B0GHVG1GYV | SIEDiNLAR | 2026-03-27 | No | $26.5 | 100pcs | $2650.0 | 9.99% | $264.74 |
![]() | B0FW4N8X76 | Rocaris | 2025-10-14 | No | $17.64 | -pcs | $- | 11.23% | $- |
![]() | B0FN38262L | BLIKA | 2025-08-20 | No | $29.99 | -pcs | $- | 1.91% | $- |
![]() | B0FZHRG8HG | WellMade | 2025-11-04 | No | $25.99 | -pcs | $- | -8.25% | $- |
![]() | B0GHYG2X29 | PercyEffie | 2026-01-21 | No | $21.53 | -pcs | $- | -5.36% | $- |
![]() | B0FN3LRX65 | BLIKA | 2025-08-20 | No | $24.99 | -pcs | $- | 3.56% | $- |
![]() | B0FT3ZLYLK | Hehdbz | 2025-09-29 | No | $23.33 | -pcs | $- | 18.21% | $- |
![]() | B0GT8XV3M6 | ForoGore | 2026-03-20 | No | $21.64 | -pcs | $- | 9.31% | $- |
![]() | B0FNM4QF1S | CKE | 2025-08-25 | No | $35.99 | -pcs | $- | 10.41% | $- |
![]() | B0G4BR5SV4 | Rocaris | 2025-11-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0FWB29HBP | CKE | 2025-10-15 | No | $- | -pcs | $- | -% | $- |
![]() | B0FT3CJ5JF | BLIKA | 2025-09-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0GWDC8PRG | MOUNTAIN_ARK | 2026-04-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0GPJKBGG3 | SIEDiNLAR | 2026-02-21 | No | $- | -pcs | $- | -% | $- |
![]() | B0FXKCC38D | FMhotu | 2025-10-24 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,且已经是高风险价格战市场。核心故事很简单:新品牌没有任何真正成功的新发布,整体新发布成功率是0%,而全部可识别产品里只有2.47%盈利,说明大多数新入场都在亏损;这不是一个适合小品牌试错的市场,也不该作为大品牌低成本切入的机会。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是典型的高竞争、低利润、接近价格战的市场。 近一年新品牌进场后,13个新品牌新品样本里0%盈利、100%亏损,总体新发布产品盈利率也是0%;同时市场整体可识别盈利产品只有2.47%,新品利润区间集中在-2.10%到14.02%,说明利润空间被压得很薄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 |
| 2026 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |