
这个市场不值得进入,结论很直接:新品牌成功率只有33.33%,但失败率高达72.22%,而且最近一批新品里亏损样本明显更多,已经是拥挤竞争、价格战加剧的市场。 用户预算500,000 CNY虽然足够做单个ASIN启动,但只够“起盘”,不够对抗这种竞争强度;真正能跑出来的,都是靠明显功能差异、品牌力或更重的投放,不是普通小卖家靠低成本就能赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:用户预算500,000 CNY可以做单个ASIN入场,但这个市场不值得进。 新品牌新发布产品里,盈利率只有33.33%,非盈利率高达66.67%;且从时间线看,2026年新进入者明显增多,5月到8月连续出现大量新品牌新品,但多数失败,已经是明显的拥挤和价格战信号,不是适合小商家冒进的环境。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场:已经明显走向价格战和拥挤竞争,新品牌成功率低,且出现了大量新品牌/新上架集中涌入的信号。 现有数据里,新上架盈利率只有26.32%,整体可识别盈利率27.78%,而2026年新增新品里非盈利样本已经明显多于盈利样本,说明市场正在变窄,不值得现在硬冲。
这个市场不适合现在进入,原因很直接:新品牌盈利率只有33.33%,但新品牌新上架产品未盈利率高达66.67%,而且还不是靠低门槛赚钱,能活下来的都是靠功能差异和品牌力在撑。 对小卖家来说,这个类目已经明显偏向大品牌和老牌玩家;对大品牌来说也不是轻松市场,因为要么砸钱做研发和品牌,要么就被卷进低利润竞争里。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GV58C3K3 | Fliresy | 2026-05-19 | Yes | $50.37 | 1000pcs | $50370.0 | 35.69% | $17977.06 |
B0FLXPQTHT | JORREP | 2025-08-11 | Yes | $39.59 | 1000pcs | $39590.0 | 31.6% | $12510.44 | |
![]() | B0GC6L9ZNJ | GameSir | 2026-01-20 | Yes | $42.4 | 400pcs | $16960.0 | 29.68% | $5033.73 |
![]() | B0F8BNZMXS | VidPPluing | 2025-05-12 | Yes | $39.05 | 400pcs | $15620.0 | 31.12% | $4860.95 |
![]() | B0GD6Q9S2F | VidPPluing | 2025-12-30 | Yes | $40.19 | 200pcs | $8038.0 | 30.66% | $2464.46 |
![]() | B0DV5M8DZB | CRKD | 2025-04-17 | Yes | $56.3 | 100pcs | $5630.0 | 36.45% | $2052.14 |
![]() | B0GX8YW9ZQ | ELISWEEN | 2026-04-01 | Yes | $51.38 | 100pcs | $5138.0 | 33.79% | $1736.14 |
![]() | B0DHXFVHJL | FUNLAB | 2024-09-25 | Yes | $42.3 | 100pcs | $4230.0 | 34.35% | $1453.01 |
![]() | B0FLD3J42B | Spican | 2025-08-06 | Yes | $39.99 | 100pcs | $3999.0 | 35.21% | $1408.05 |
![]() | B0FKLZ9M2T | AIfasterfly | 2025-07-30 | Yes | $40.48 | 50pcs | $2024.0 | 36.69% | $742.61 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GV58C3K3 | Fliresy | 2026-05-19 | Yes | $50.37 | 1000pcs | $50370.0 | 35.69% | $17977.06 |
B0FLXPQTHT | JORREP | 2025-08-11 | Yes | $39.59 | 1000pcs | $39590.0 | 31.6% | $12510.44 | |
![]() | B0GC6L9ZNJ | GameSir | 2026-01-20 | Yes | $42.4 | 400pcs | $16960.0 | 29.68% | $5033.73 |
![]() | B0GD6Q9S2F | VidPPluing | 2025-12-30 | Yes | $40.19 | 200pcs | $8038.0 | 30.66% | $2464.46 |
![]() | B0GX8YW9ZQ | ELISWEEN | 2026-04-01 | Yes | $51.38 | 100pcs | $5138.0 | 33.79% | $1736.14 |
这个市场不值得进入:新品牌成功率只有26.32%,但失败率高达72.22%,而且旧品牌新品成功率仅16.67%,说明这里已经是高度拥挤、强竞争的市场,不是适合新卖家的赛道。 真正能跑出来的新品,几乎都靠“在旧爆款基础上做功能升级 + 明显差异化”,不是靠简单跟卖。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/落入过度拥挤的竞争区,而且最近明显在变差。 依据现有样本,2026 年新品里只有 4 个可确认盈利、8 个亏损,近期成功率只有 33.33%,而全年可识别的整体盈利率也只有 27.78%;更关键的是,最近一批新上架里亏损占比快速抬头,典型信号就是价格战和投放战正在加剧。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |