- Benchmark ASINB0FCMZHD26
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordbifold door lock, cabinet door lock, combination door lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.03estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经进入明显的价格战和低成功率状态。 用户预算50万CNY表面上能覆盖单个新品的前期启动，但市场里新品牌成功率只有5.88%，新产品成功率只有6.67%，而且新产品利润区间只有-13.13%到8.49%，基本没有达到你要求的15%及以上的健康新品。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合现在进入的市场。 用户预算 50万CNY 只能覆盖少数单品的前期铺货和投放，但市场本身已经偏向价格战和低成功率，新品牌想靠常规打法切入，胜算很低。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?29.41%New listing success rate (old brands):0.00%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 免打孔儿童安全门挡/门夹（适合柜门、冰箱门等，通常比组合锁更便宜，安装更快）
- 粘贴式冰箱/柜门安全扣（无钥匙或简单扣合款，适合临时防儿童开启）
- 磁吸式柜门锁（适合橱柜、抽屉，外观更隐蔽，使用更省事）
- 弹簧夹式/卡扣式柜门防开器（适合不想打孔、也不想调密码的用户）
- 现成的门把手/门闩替代件（用于需要简单物理限位的场景，成本通常更低）
- 门栓式挂锁组件（如果用户只需要基础封闭，而不需要专用组合门锁）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 目前可见的成功样本太少，市场整体盈利率只有3.92%，新品盈利率也只有5.88%，远低于可接受水平；更关键的是，2025到2026年持续出现新品牌进入，但大多数新品牌新品都没跑出来，说明不是机会市场，而是高竞争消耗战。
New products with Highest revenueJEXINOVIX
Recent Monthly Revenue (USD):$499.50(50pcs/month)B0GDTM7WYZ (4.7/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsRainspire
Recent Monthly Revenue (USD):-(-)B0GWYZK96R (4.6/5 (1366 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$6,970.00(1000pcs/month)B0BG58WF6P (4.6/5 (1366 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsLeast profitable new productsWaziaqoc
Recent Monthly Revenue (USD):-(-)B0FVLZYVMQ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FVS5D4VVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色外观更少见，适合浅色柜门，更容易吸引点击
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- 三位密码免钥匙，功能直观，符合家庭收纳安全需求
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- 适用双开门、滑门、柜门等多场景，购买用途清晰
B0FCMZHD26 (4.4/5 (120 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色简洁，和冰箱/柜体外观融合度高，图片更容易被家庭用户接受
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- 免打孔胶贴安装，使用门槛低，适合想快速防儿童的用户
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- 2个装性价比强，适合多处门柜一起使用
B0FYD8PXG2 (4.5/5 (38 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战和过度拥挤状态。 目前可识别利润产品只有3.92%，新上架里只有5.88%能赚钱，且新产品利润区间只到8.49%，对新卖家非常不友好；7个新品牌、26个老品牌同时挤压，新的胜出案例极少，说明不是靠普通铺货能打进去的市场。
证据很直接：利润分布几乎被低毛利和亏损吞掉。 53个样本里，负利润和0~10%利润合计占比很高；新产品中有29.41%是明显亏损、11.76%接近打平、17.65%还不到10%，真正达到15%以上的新产品几乎没有。时间趋势上，2025年新产品以亏损为主，2026年虽然出现了 JEXINOVIX 的单点盈利，但同批里还有多款新产品亏损，说明市场不是稳定好做，而是少数产品靠更强打法硬挤出来。代表性案例里，JEXINOVIX 的 B0GDTM7WYZ 只有11.32%利润率、月销50、月利润约56.55美元；反面例子更典型，Rainspire 的 B0BG58WF6P 月销1000但利润率-10.22%，月亏约712.33美元，Rainspire 新品 B0GWYZK96R 虽然账面利润率15.87%，但仍被判为非盈利/未形成有效销售，说明高价并不等于可复制成功。Waziaqoc 两个新品都亏损，且品牌新产品盈利率为0%，属于典型新入场失败样本。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FCMZHD26Plowatxi2025-07-09Yes$13.39100pcs$1339.017.68%$236.74B0GDTM7WYZJEXINOVIX2026-02-08Yes$9.9950pcs$499.511.32%$56.55Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GDTM7WYZJEXINOVIX2026-02-08Yes$9.9950pcs$499.511.32%$56.55#New Product Success Rates
Listing这个市场不值得进入：成功率只有3.92%，新产品里真正盈利的只有6.67%，而新品牌成功率也只有9.09%，已经落在高风险区。 现有数据没有出现新品牌大规模扩张，但已经明显是低利润、强竞争的格局；对大品牌是高投入低回报，对小商家更是很难靠正常打法站稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JEXINOVIXNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WILNIRYWaziaqocWopanxyeOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，而且新品牌几乎全军覆没。 近一年新进入品牌的成功率只有 6.67%，最近一年里 15 个新品牌新品只有 1 个赚钱；最近 8 个月里新增品牌持续出现但盈利没有跟上，说明竞争在加剧而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 9 2026 0 0 0 1 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 4 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPlowatxiB0FCMZHD26 (4.4/5 (120 Reviews))Bifold Door Lock White 3-Digit Password Keyless Cabinet Door Locks with Combination Sliding Pantry Lock, Closet Door Lock for Double Barn Shed Door Yardlock for Garage Garden 1pcs
This listing is deemed profitablePrice (USD)$13.39Released TypeOld Release (2025-07-09)Brand is an old entry in this marketSize and Weight11.7 x 5.3 x 3.7 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色款在同类门锁中较少见，区别于主流黑色/银色款，更适合浅色柜门和家居风格。, 三位数密码旋钮式锁体，外观比普通插销/搭扣类更像一体化密码门锁。Key Buying Motive
支持双折门、柜门、滑动/平开门等多场景安装，且为3位密码免钥匙设计。Target Customers
更适合需要免钥匙管理储物柜、食品柜、壁橱或双折门的家庭用户与出租/共享空间场景。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,339.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.45% / 17.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.34% / 9.58%Peak / Non PeakSales & BSR Performance
JEXINOVIXB0GDTM7WYZ (4.7/5 (59 Reviews))Barn Door Lock and Latche: Black 90/180 Degree Latch, Sliding Barn Door Locks, Small Sliding Gate Latch, Zinc-Alloy Bifold Door Latch for Cabinets, Bathroom, Window, Outdoor, Child Proof (1 Pack)
This listing is deemed profitablePrice (USD)$9.99Released TypeNew Release (2026-02-08)Brand is a new entry in this marketSize and Weight10.1 x 6.2 x 4.2 cm, 109.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
黑色哑光外观，偏通用五金风格, 90°/180°双安装角度，且自带加厚垫片，适配门缝不平整场景Key Buying Motive
一款锁同时支持90°和180°两种安装方式，并通过加厚垫片解决门框间隙问题Target Customers
需要给谷仓门、双折门、柜门、浴室门或宠物围栏做通用加固的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.47% / 11.32%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.14% / 5.99%Peak / Non PeakSales & BSR Performance