- Benchmark ASINB0G8HDLV97
- MarketplaceUS
- Category ID573759011
- Analyzed Products
- Keywordtool box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.99estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。目前没有出现你定义的“30~100+ 新品牌涌入”超饱和信号，但已经是高研发门槛、弱利润、强筛选的市场：新入场品牌只有 ThorBolt 1 个，新上架样本也只有 2 个，成功 1 个、失败 1 个，表面成功率 50%，但样本太小，不代表好做；更关键的是，赚钱的那款也不是低门槛款，而是靠明显功能和外观差异才跑出来的。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场目前可以进入，但只适合带着明确差异化和足够预算的品牌；对小商家来说可做，但不能用低价硬拼。 现有样本里只有 2 个新品牌产品，盈利与亏损各 1 个，盈利率 50%，不属于你设定的“高风险低于10%”那种价格战市场；但样本太小，不能证明市场宽松，只能说明还存在做出单品盈利的窗口。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 传统机械钥匙门锁把手/球形门锁：最便宜、安装和维护最简单，不用电池，也不用担心断电或电子故障，适合对智能功能需求不高的用户。
- 带备用钥匙的基础电子密码锁（不带指纹/不带联动功能的低配款）：通常比带指纹或高规格智能功能的型号更便宜，满足“少带钥匙”的核心需求，学习成本也更低。
- 门框/门板加装独立密码锁或挂锁式门控方案：如果用户只是想临时提升室内门、储物间、车库门的管控，这类方案往往更低价、更快装，且不需要整套替换门把手。
- 可重复使用的机械密码锁/旋钮锁改装件：无需电池和应用程序，适合出租房、宿舍、办公室等对“免钥匙”有需求但预算有限的场景，使用门槛低。
- 智能门把手之外的简易门禁替代：例如独立的贴门式门磁警报器或门挡报警器，虽然不提供真正开锁，但能以更低成本实现基础防护和心理安全感，适合只想降低风险的用户。
- 共享临时密码盒/钥匙保险盒：对于访客、保洁、房东交接等场景，用于临时存放钥匙或交接访问权限，通常比安装一把完整的电子门锁更便宜、更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前不适合进入，至少以现有数据看是高风险但不是全面超饱和。 只有1个新品牌ThorBolt，尚未出现30+新品牌涌入的超饱和信号；但样本里新产品盈利率只有50%，且你要看的关键新入场品牌只有一个成功、一个失败，说明市场仍在筛选，复制难度不低。
Most investment in new productsNew products with Highest revenueLeast investment in new productsThorBolt
Recent Monthly Revenue (USD):$1,749.50(50pcs/month)B0G8HDLV97 (4.4/5 (339 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G8HDLV97 (4.4/5 (339 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GS9X2PJ7Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：目前样本里只有 1 个新品牌 ThorBolt、2 个新上架产品，完全没有你要求的“30~100+ 新品牌涌入”的过热迹象，但利润结构本身已经很差，且需要较高研发投入。更关键的是，现有可见的新产品里只有 1 个赚钱、1 个亏钱，表面成功率 50%，但这不是健康扩张，更像是单一品牌在试错，不能代表小商家可复制成功。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G8HDLV97ThorBolt2026-03-10Yes$34.9950pcs$1749.525.7%$449.63Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G8HDLV97ThorBolt2026-03-10Yes$34.9950pcs$1749.525.7%$449.63#New Product Success Rates
Listing这个市场不适合进入：当前样本里新品牌只有 ThorBolt，且新产品成功率只有 50%，但这只是 2 个样本，完全不足以证明市场健康；更关键的是，唯一失败新品 B0GS9X2PJ7 直接落入“不赚钱”区间，说明这里已经开始向低利润、强竞争方向走。 你现在能看到的不是“机会很多”，而是“好做的东西已经很少”，以你 50 万元人民币预算，做单个 ASIN 在短期 sourcing/物流/投放上勉强够看，但一旦需要额外研发、品牌包装或认证，容错就会很低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ThorBoltNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ThorBolt#Success Rate by Entry Time
Listing结论：这个市场不值得进入。 目前只看到1个新品牌 ThorBolt 在2026年进入后，1个产品赚钱、1个产品亏钱，表面成功率50%，但样本太小，不能当成可复制机会；更关键的是，盈利新品 B0G8HDLV97 需要约 4544.68 美元 早期投入才能跑起来，对应月销约 1749.50 美元、利润率 25.7%，说明这不是低门槛市场，而是要靠明确差异化和持续投放才能活下来的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesThorBoltB0G8HDLV97 (4.4/5 (339 Reviews))ThorBolt M1 Door Knob with Keypad Keyless Entry for Interior, Black
This listing is deemed profitablePrice (USD)$34.99Released TypeNew Release (2026-03-10)Brand is a new entry in this marketSize and Weight22.2 x 14.2 x 10.3 cm, 880.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色哑光外观，更适合现代室内门并弱化五金存在感, 圆形门把主体结合矩形键盘区，外形更像一体化智能门锁而非普通门把手Key Buying Motive
支持密码+机械钥匙双开，并带自动上锁、Anti-Peep 防窥、静音模式和断电应急 Type-C 供电Target Customers
适合需要室内分区管理的人群，如出租房、合租房、保洁/管理员、办公室和宿舍场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,749.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.17% / 25.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.87% / 13.41%Peak / Non PeakSales & BSR Performance