
这不是一个适合进入的市场:新品牌几乎全灭,利润又被压到低位,已经是明显的价格战红海。 你现在的 50万 CNY 只能说明“买得起入场门票”,但买不到确定性回报;对大品牌和小品牌都不友好,建议不要进入。
证据很硬:55 个新上架里只有 1 个能赚钱,成功率 1.82%;新品牌 14 个里只有 Cisina 这一家跑出盈利,整体新品牌盈利率也只有 2.78%。 近一年节奏也在恶化:2025 年新上架里仅 3 个盈利,2026 年到目前只有 1 个盈利,而 2026 年新上架样本里大多数都落在亏损或 10% 以下利润区间,说明竞争不是在变松,而是在变挤。利润结构同样危险,市场已被拉进低毛利区,很多产品利润只有 4.8%、5.91%、6.89%、7.75%、11% 左右,远低于你要求的“15% 以上才算体面”的门槛。新品牌里像 Youlina 的 B0FR4L76D1、B0GK6M59JG 都亏,XGGYA 的 B0GVYT1NDV、B0GVY1MNFZ 也都亏;Airmont Products 虽然是老品牌,像 B0GR1BW4RZ 甚至已经到 -1.15%,说明连老玩家也在被价格和费用挤压。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:利润率整体偏低、成功率极低,而且新品牌失败率高到接近全军覆没。 以你目前 50万 CNY 的预算,理论上能做单个 ASIN 的首轮启动,但在这个品类里更像是在低毛利红海里硬拼,回本空间很差。
证据很直接:市场可盈利产品只占 6.71%,新上架产品可盈利比例只有 1.82%,这已经是高风险市场。 你给到的样本里,Youlina 作为新品牌,两款新 ASIN B0FR4L76D1、B0GK6M59JG 都是非盈利,利润率分别只有 6.89% 和 7.75%;XGGYA 两款新 ASIN B0GVYT1NDV、B0GVY1MNFZ 也都亏,利润率分别是 -10.95% 和 4.8%。整体上,新品牌新发售的非盈利率高达 97.22%,而可盈利率只有 2.78%;旧品牌新发售几乎全部是非盈利,非盈利率 100%。这意味着这个市场不是“有钱就能进”,而是大多数新产品一上线就被费用吃掉。更关键的是,常见低价款利润率普遍在 10% 以下,已经落入你要求的价格战危险区。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:明显处在价格战高风险区,而且新品牌几乎全军覆没。 现有数据里,市场可识别盈利率只有6.71%,新品盈利率只有1.82%,远低于你要求的10%警戒线;近一年新品发布里,2025年到2026年持续由非盈利新品主导,趋势是越打越挤,不是变好。
结论很明确:这个市场不值得进入。 新品牌大量涌入,但新产品能稳定盈利的几乎只有 1 个,且 2026 年新上架产品里大多数都在亏损或低于 10% 毛利,已经是明显的价格战/过度拥挤市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DDJNQLZG | Gadgetzan | 2024-08-18 | Yes | $9.72 | 200pcs | $1944.0 | 14.52% | $282.27 |
![]() | B0F9YDWGLC | ENERLITES | 2025-05-27 | Yes | $12.42 | 100pcs | $1242.0 | 16.8% | $208.66 |
![]() | B0H32ZNQKG | Jicoyin | 2022-04-29 | Yes | $15.99 | 50pcs | $799.5 | 22.67% | $181.25 |
![]() | B0BDMTNXNS | Airmont Products | 2022-09-08 | Yes | $9.21 | 100pcs | $921.0 | 12.54% | $115.5 |
![]() | B0BDMSDPJT | Airmont Products | 2022-09-08 | Yes | $9.21 | 100pcs | $921.0 | 11.89% | $109.51 |
![]() | B0GTLZKQKS | Cisina | 2026-03-23 | Yes | $13.99 | 50pcs | $699.5 | 13.73% | $96.05 |
![]() | B07N186CTF | ENERLITES | 2017-08-02 | Yes | $11.99 | 50pcs | $599.5 | 13.96% | $83.7 |
![]() | B0BXJMPJJH | KK magsun | 2023-03-05 | Yes | $9.99 | 50pcs | $499.5 | 12.9% | $64.44 |
![]() | B0BDN117MV | Airmont Products | 2022-09-08 | Yes | $9.48 | 50pcs | $474.0 | 12.17% | $57.69 |
![]() | B09T5DHL3X | Airmont Products | 2022-02-21 | Yes | $8.99 | 50pcs | $449.5 | 10.04% | $45.13 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GTLZKQKS | Cisina | 2026-03-23 | Yes | $13.99 | 50pcs | $699.5 | 13.73% | $96.05 |
这个市场不值得进入,已经明显进入低利润、强竞争的状态。 新品成功率只有1.82%,新品里98.18%不赚钱;整体可识别盈利率也只有6.71%,而且样本里大多数新品利润区间都卡在10%以下,典型价格战市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已经明显进入过度拥挤和价格战区,新品牌成功率极低。 最近新增品牌里几乎全是失败,真正盈利的新品牌只剩 Cisina 的 B0GTLZKQKS 这一单,整体新品牌盈利率只有 2.78%,而新发布产品的盈利率只有 1.82%,这已经不是“可竞争”市场,而是“高投入也很难赢”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 13 |
| 2026 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 37 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 13 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |