- Benchmark ASINB0G8HDLV97
- MarketplaceUS
- Category ID573759011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.99estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论是偏高风险且不适合小商家。 当前只有 1 个新品牌 ThorBolt、2 个新发布产品，表面上有 50% 新品盈利率，但样本只有 2 个，完全不够说明机会稳定；同时市场投资难度已被标成 HIGH，核心压力来自 R&D，说明这不是低成本可复制赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场现在不适合进入。 用户预算 500,000 CNY 看起来能覆盖单个ASIN的前期启动，但市场已经出现明显的价格竞争信号；当前样本里只有 50% 产品盈利，而且新品牌新发布产品的盈利率也只有 50%，远低于你要求的安全线，说明不是稳定赚钱盘。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 传统带钥匙圆柱门把手/门锁芯替换：价格通常更低、无需电池和电子故障排查，适合只求基本门锁功能的用户。
- 带密码的机械按键门锁：比电子指纹/智能锁更便宜，免电池或电池需求更低，适合出租房、储物间等低频使用场景。
- 门把手外加简单门栓/插销：安装和维护门槛更低，成本明显更低，适合室内房门、临时隔断或低安全需求空间。
- 门禁密码盒/钥匙保管盒配合普通锁具：如果用户只是想多人共享权限，这类方案通常更便宜、改造更少，且不必更换整套门锁。
- 现有门把手保留不换，改用便携式门挡/门夹/门闩加强：对租房或临时使用者更易上手，几乎零安装成本，适合先解决隐私或临时防护需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：样本里新品牌几乎没有形成有效竞争面，已看到的是“强单品驱动”的窄市场，而不是一个适合中小卖家复制的健康赛道。虽然当前样本里利润率看起来不差，但产品数量太少，且没有出现足够的新品牌成功面，不能把它当成值得下注的机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsThorBolt
Recent Monthly Revenue (USD):$1,749.50(50pcs/month)B0G8HDLV97 (4.4/5 (339 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G8HDLV97 (4.4/5 (339 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GS9X2PJ7Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论：这个市场不值得进，属于高风险、偏饱和的价格战市场。 目前可见的新品牌只有 ThorBolt，且新品牌新上架产品只有 2 个：1 个盈利、1 个不盈利，成功率 50%，但样本极小，不能说明市场友好；更关键的是，新品利润分布里没有任何产品低于 20%，看起来表面不差，但真正能落地的赚钱案例只有 B0G8HDLV97 这一条，说明市场不是靠大量健康新机会在跑，而是靠少数单品硬撑。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G8HDLV97ThorBolt2026-03-10Yes$34.9950pcs$1749.525.7%$449.63Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G8HDLV97ThorBolt2026-03-10Yes$34.9950pcs$1749.525.7%$449.63#New Product Success Rates
Listing这个市场不值得进入：样本里只有1个新品牌 ThorBolt，且新品牌新产品盈利率只有50%，但成功与失败各只有1个样本，完全不是可复制的机会；更关键的是，现有成功款 B0G8HDLV97 需要 4544.68 美元前期投入，利润率 25.7%，而失败款 B0GS9X2PJ7 直接卖不动，说明这里不是轻松吃到红利的市场。
证据很直接：ThorBolt 这个新品牌两款新产品里，B0G8HDLV97 月销50、月营收1749.50美元、售价34.99美元、339条评论、利润率25.7%，属于“能赚钱但要靠明显差异化”的那类；它的成功原因是基于旧型号做了功能和外观双重差异化，包括密码+机械钥匙双开、自动上锁、反窥密码、静音模式和Type-C应急供电，目标场景也更窄更明确。相反，B0GS9X2PJ7 是同品牌失败款，属于缺乏独特性、市场太小或竞争极端激烈，而且是 ACTIVE/SALES 失效状态。更重要的是，这个市场的总体投资难度被标成 HIGH，原因直指 R&D；这意味着你现在的 50万人民币预算，虽然能覆盖单个ASIN的基础启动，但对真正跑出同级成功款并不轻松，后续还要额外承受研发、品牌和认证成本。
从进入逻辑看，没有看到多品牌扩张，也没有看到大量可验证的新品牌成功样本，更没有任何“<300评论的真实小商家成功案例”可供模仿；目前唯一成功样本已经有 339 条评论，按你的规则应视为偏强势、接近高压竞争信号，而不是小商家轻松成功的证据。结论很明确：大品牌进入也不算轻松，小商家更不适合直接冲；这个类目需要高投入+强差异化才可能活下来，当前样本不足且失败样本已出现，建议不进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ThorBoltNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ThorBolt#Success Rate by Entry Time
Listing这个市场目前不值得进入。 只有1个新品牌ThorBolt、2个新发布ASIN，样本太小，但已经出现50%成功、50%失败；更关键的是，赚钱那条B0G8HDLV97要做到25.7%利润率和约4544.68美元的前期投入，说明它不是低成本轻松复制型机会，而是要靠更重的投放和执行才跑得通。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesThorBoltB0G8HDLV97 (4.4/5 (339 Reviews))ThorBolt M1 Door Knob with Keypad Keyless Entry for Interior, Black
This listing is deemed profitablePrice (USD)$34.99Released TypeNew Release (2026-03-10)Brand is a new entry in this marketSize and Weight22.2 x 14.2 x 10.3 cm, 880.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色极简外观，适合室内门低调搭配, 圆筒式门把手搭配一体式数字键盘，外形与普通机械门锁有明显差异Key Buying Motive
支持密码+机械钥匙双开，带自动上锁、反窥密码、静音模式和Type-C应急供电Target Customers
更适合出租房、宿舍、办公室、保洁/房务场景中的室内门管理Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,749.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.17% / 25.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.87% / 13.41%Peak / Non PeakSales & BSR Performance