- Benchmark ASINB0FZTH1NNB
- MarketplaceUS
- Category ID6469279011
- Analyzed Products
- Keywordgame controller, switch controller, controller charger
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.79estimated
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：目前只看到1个新品牌BETMI，1个新品牌样本全部失败，新品牌新发品成功率0%，而且没有任何可复制的盈利新样本，说明这里不是机会窗口，而是低差异化、低成功率的竞争区。按现有数据，用户500000 CNY足够覆盖单个ASIN前期入场，但这只是短期铺货、物流和投放预算，不足以扭转这个品类里“同质化+拉不开利润”的基本格局。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算可以覆盖入场，但市场本身已接近价格战/低差异化竞争，成功率极低。 现有数据里，新品盈利率是0%，市场整体盈利率也是0%，而且核心新品 BETMI B0FZTH1NNB 只有9条评价、月销50、利润率32.01%却仍然不盈利，说明不是“算不过账”，而是“卖不动且竞争压制”。
预算角度：500000 CNY 对单个 ASIN 的前期铺货、物流和投放是够的，但这只够短期，不足以支撑研发、品牌和认证的长期投入。 目前可对标的新品 BETMI B0FZTH1NNB 属于新入场品牌，账面月营收约164950、价格约32.99美元，但销售状态是 INACTIVE，说明要把它做成稳定生意，后续还需要更高的品牌与投放投入；而老品牌 Generic 的 B09Y2R1GLV 价格约8.99美元、317条评价、月销50，利润率16.2%，但它是老品牌案例，不应作为小商家进入标杆，只能说明这个赛道里老玩家靠时间和口碑占位，新玩家很难靠低价直接切进去。
差异化也不支持新进入：唯一明确的新品 BETMI B0FZTH1NNB 被标成“通用手柄外形、功能堆料但差异不强”，属于高度同质化产品。 这类产品通常会把竞争拖向低价和投放，且市场中可识别的盈利样本为0%，等于没有可复制的“小商家真实成功案例（<300评论/年）”；相反，317条评论的 Generic 已经不算小商家，而应视为老牌强势占位。综合来看，这个类目不是“能不能投钱”的问题，而是“投了钱也很难跑出来”的问题，建议不要进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 二手/翻新版原装手柄：通常比新品更便宜，兼容性和手感更接近原生体验，适合想降低成本但不想接受新品牌风险的用户。
- 手柄维修件替代方案：如果用户购买目的是修复摇杆漂移或按键失灵，可直接买摇杆模块/按键排线/电池等维修件，成本显著低于整只替换手柄。
- 第三方有线手柄：价格通常低于无线款，免配对、免充电、即插即用，适合预算优先或主要在电视前游玩的用户。
- 手机/平板云游戏 + 触控：对于偶尔玩 Switch 生态外游戏的用户，用云游戏或远程串流配合触控界面，可暂时替代额外购买主机手柄。
- 旧款兼容手柄：如更老型号但仍兼容 Xbox/PC 的基础款控制器，往往更便宜、功能更少但够用，适合不需要宏编程、Turbo 和高端特性的用户。
- 借用/共享手柄：对于低频使用或临时联机场景，向朋友借用、家庭共享，或在本地游戏厅/社区空间使用，比购买新手柄更经济且门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险且明显偏向价格战的市场。 现有数据里，盈利产品比例是0%，新品牌新发品成功率也是0%，而且只有1个新品牌样本，既没有看到新品牌跑通，也没有看到足够的安全利润空间。
Least investment in new productsMost investment in new productsNew products with Highest revenueBETMI
Recent Monthly Revenue (USD):$1,649.50(50pcs/month)B0FZTH1NNB (3/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsGeneric
Recent Monthly Revenue (USD):$449.50(50pcs/month)B09Y2R1GLV (4.1/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FZTH1NNB (3/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B09Y2R1GLV (4.1/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是高风险的低质量竞争环境。 现有数据里，能识别出利润率的产品只有两个：一个在10%~20%，另一个在30%~40%，但新品牌这边只有 BETMI 这一条新发布记录，且它是亏损状态；这说明当前样本里没有形成可复制的、对小品牌友好的成功路径。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B09Y2R1GLVGeneric2022-04-16No$8.9950pcs$449.516.2%$72.82B0FZTH1NNBBETMI2025-11-30No$32.9950pcs$1649.532.01%$528.01Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FZTH1NNBBETMI2025-11-30No$32.9950pcs$1649.532.01%$528.01#New Product Success Rates
Listing这个市场不适合进入，属于高竞争、低成功率的价格战市场。现有样本里新品牌和老品牌都没有形成可复制的盈利路径，买家预算虽有50万人民币，但不足以改变这个品类里“同质化+低利润”的基本格局。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BETMI#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 目前信号非常明确：新品牌几乎没有成功样本，最近进入者基本在亏损，市场更像是高风险的价格战区，而不是可复制的机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases