- Benchmark ASINB0H1HZRJKC
- MarketplaceUS
- Category ID402045011
- Analyzed Products
- Keywordgame card case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥27.16estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：当前只有 1 个新品牌 ASTARRY、1 个新品 B0H1HZRJKC，成功率 0%，而且没有任何可复制的盈利新品牌样本。 这不是“需要优化打法”的问题，而是已经表现出低差异化、低成功率、接近价格战的弱市场；按现有数据，无论大品牌还是小商家，都不应把它当作可进入赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场对 50万CNY 预算来说不成立，而且已经是高风险/接近价格战的信号。 现有样本里可识别的盈利产品比例是 0%，新发布产品盈利比例也是 0%；再加上核心样本 ASTARRY 的新品 B0H1HZRJKC 直接亏损，说明不是“好产品少”，而是当前赛道里新品很难跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/翻新原装手柄：如果用户主要是为省钱或临时替代，官方二手、翻新或拆机良品通常比新款第三方手柄更便宜，且兼容性和按键手感更接近主机原生体验。
- 有线手柄：对于桌面/近距离游戏场景，有线款往往更便宜、即插即用、无需充电，也省去蓝牙配对和掉线风险，属于低成本替代方案。
- 手机/平板夹持式手柄：如果用户主要在移动设备或云游戏上使用，夹式手柄通常比完整游戏手柄更轻便，购买门槛更低，且兼容手机和平板更直接。
- 通用蓝牙游戏手柄（非品牌定制款）：若用户不强依赖PS风格功能、触控板或高级灯效，通用蓝牙手柄通常价格更低、平台覆盖更广，适合基础游戏需求。
- 游戏主机/平台自带远程游玩方案：如主机远程串流到手机、平板或PC后配合现有输入设备使用，可在不买新手柄的情况下继续玩，适合已有设备的用户。
- 游戏键鼠方案：对射击、MOBA、策略类用户，PC端键鼠往往是更便宜且更易获得的替代，不需要额外购买专用高价手柄。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是低成功率、强价格战的高风险市场。当前样本里只有 1 个新品牌 ASTARRY，1 个产品 B0H1HZRJKC，结果是0% 盈利率、0% 新品盈利率、100% 亏损样本，而且这个新品首月大约只做到 50 单，属于不够撑起稳定销量的弱势状态。
Least investment in new productsNew products with Highest revenueMost investment in new productsASTARRY
Recent Monthly Revenue (USD):-(-)B0H1HZRJKC (3.9/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0H1HZRJKC (3.9/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个可进入的市场：当前样本里新品牌只有 ASTARRY，且 100% 的新发布产品都不盈利，市场没有任何可复制的成功样本。更关键的是，唯一可见新品 B0H1HZRJKC 以 $45.27 定价，启动投入约 $4,478，其中广告就占 $1,113.76，但销量仍是无效状态，说明不是“赚不赚钱”的问题，而是连跑起来都没跑通。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0H1HZRJKCASTARRY2026-05-12No$45.27-pcs$-37.53%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1HZRJKCASTARRY2026-05-12No$45.27-pcs$-37.53%$-#New Product Success Rates
Listing这个市场不适合进入，而且已经呈现出明显的失败信号：唯一被覆盖的新上新产品 B0H1HZRJKC（ASTARRY）是新品牌新品，但不赚钱、无稳定销量，直接把新品牌成功率拉到 0%，整体市场新产品盈利率也是 0%。 从数据看，这不是一个能靠普通选品切入的市场，而是一个被同质化和低差异化压住的市场，当前更像“堆功能但卖不动”的竞争环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ASTARRY#Success Rate by Entry Time
Listing这不是一个值得进入的市场：新品牌几乎没有成功样本，整体已经进入低效甚至价格战状态，对大品牌和小卖家都不友好。当前数据里看不到持续上升的赚钱机会，反而是新入场品牌直接失败，说明后进者很难靠常规打法活下来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases