- Benchmark ASINB0DFYKKG8P
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordwall plate spacer, outlet spacer shim, device level plate
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.99estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进，已经是低利润、价格战、且对新品牌几乎封死的状态。 新品牌只有 1 个，且新品牌新上架盈利率是 0%；新上架产品整体盈利率也是 0%，最近几批新增全都没跑出来，说明不是“等一等就会好”的早期市场，而是已经被老玩家压到没有可复制空间了。
证据非常一致：市场里真正能赚钱的只有少数老品牌单品，而且利润并不宽。 Wuno Shop 的成功款 B0DFWB38D3 售价 14.99 美元，月销约 50 件，月收入约 7,495 美元，利润率只有 12.32%；同品牌 B0DFWBLJJ1 只有 8.03%，B0DDKTN9DP 甚至只有 1.52%。这说明主流价格带已经接近“低毛利区”，而不是健康区。市场里可识别的盈利产品占比极低，只有 4.76%；新品牌 AIYOTAR 的 B0GHQN41SC 直接是亏损且无有效销量，说明小品牌没有真实成功样本可抄。产品失败原因也很一致：同质化严重、市场太小、利润太薄，样本里的失败款几乎都卡在“缺乏差异化 + 低利润 + 强竞争”。
对两类玩家都不友好：大品牌可以硬打，但要接受重投放和低回报；小商家基本没有合规成功路径。 用户预算 50 万人民币，表面上够做单个 ASIN 的前期启动，但这里的成功样本并不便宜，也不只是铺货成本，实际还要扛品牌、投放和持续优化成本。唯一能当参考的大品牌是 Wuno Shop，适合借鉴其“低客单、标准件、白色金属/墙板垫片”这类思路；但对小商家来说，没有 <300 评价的真实成功案例，且市场里已有 344 评价级别的强势老品牌，想进场大概率得用更激进的营销手段去抢量。短结论：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经偏向价格战，且对小卖家不友好。 用户预算 50万人民币，表面上足够覆盖单个ASIN的前期启动，但从样本看，真正能赚钱的产品门槛并不低，而且新品牌几乎没有成功案例；你更像是在和老品牌的低利润存量盘竞争，而不是进入一个还有明显空位的市场。
样本里，Wuno Shop 这个老品牌的可赚钱款是 B0DFWB38D3，标价 14.99 美元，月销约 50 件、月收入约 7,495 美元，利润率 12.32%，这已经是偏“能跑但不算宽裕”的水平；同品牌还有 B0DFWBLJJ1 只有 8.03% 利润率，B0DDKTN9DP 仅 1.52%，说明同类产品里大部分已经落入低利润区。AIYOTAR 作为新品牌，B0GHQN41SC 直接是非盈利且无有效销量，新品牌新上架盈利率为 0%，市场整体可盈利产品比例只有 4.76%，新上架可盈利比例也是 0%，这已经是明显的高风险信号。再看竞争形态，许多样本品牌的评价量在 30~344 之间，Wuno Shop 的核心款已到 344 评，属于很强的营销积累；同时，市场里不少产品是同质化的标准垫片/面板修复件，差异化很弱，利润空间被压得很薄。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 使用普通垫片/平垫圈（例如尼龙垫圈、金属垫片）在设备耳片或固定螺丝处做微调，通常比专用墙板间隔片更便宜，也更容易在五金店或家装店买到。
- 改用更长的安装螺丝或加长机器螺丝，配合现有面板直接把插座/开关拉平，属于低成本、通用性高的替代方案。
- 使用可调深度的加长安装盒/盒延伸环（box extender），一次性解决盒体过深或墙面不齐的问题，适合比单纯加垫片更稳妥的场景。
- 用可切割的薄塑料垫片或包装片材临时塞垫，适合轻度凹陷、临时修复，材料更容易获取，DIY成本更低。
- 直接更换为带调节余量的装饰面板/加深型面板，利用面板结构容纳小幅高低差，减少单独买专用间隔片的需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是明显的低利润、低成功率市场，且新品牌几乎没有可复制的成功样本。 核心证据很直接：市场可识别的盈利产品只有4.76%，新发布产品盈利率是0%，而最近两次新品牌/老品牌上新都全部失败，说明这里更像是价格战和流量抢夺区，不是适合中小卖家的增量市场。
Wuno Shop 是唯一能当作老品牌成功标杆的案例，但它并不代表新品牌机会。它的成功 ASIN 是 B0DFWB38D3，售价 $14.99，毛利率 12.3%，近月销量 50，近月营收 $749.50，累计早期投入约 $2,968.02，其中广告约 $666.91；但同品牌另外 4 个 ASIN 全部亏损，品牌成功率只有 20%。这说明即使是已经站稳的老品牌，也只能靠少数单品维持，且它的产品并不是高利润高安全边际模式。可复制点只有两条：小标准件、低客单价、结构简单、围绕“电箱/墙板垫片”做细分改款；但对新进入者来说，这种模式已经被验证为竞争激烈，且利润空间偏薄。
小品牌方面，没有真实可用的成功样本。AIYOTAR 作为新品牌，最新上新 ASIN B0GHQN41SC 直接亏损；市场里新品牌新上架盈利率是 0%，而且 2026 年 7 月和 2026 年 1 月的新上新都只有失败，没有任何 <300 评价的真实小品牌成功案例可抄。更危险的是，Wuno Shop 的成功 ASIN 已经有 344 条评价，不符合“真正小卖家成功案例”，应视为强势老品牌；如果要跟它竞争，基本需要更重的投放和更强的品牌资源，不适合普通小卖家。结论很明确：不要进场；对大品牌来说也只能勉强考虑，但必须接受重投放、长周期和低利润，不是好机会。
New products with Highest revenueLeast investment in new productsMost investment in new productsAIYOTAR
Recent Monthly Revenue (USD):-(-)B0GHQN41SCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsWuno Shop
Recent Monthly Revenue (USD):$749.50(50pcs/month)B0DFWB38D3 (4.5/5 (344 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 塑料材质更少见，外观与常见金属款差异大
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- 黑色简洁造型，视觉对比强，容易被点击
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- 适合维修下陷/松动插座，功能明确
B0D8JDPFQ6 (4/5 (30 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 白色外观区别于常见银色金属款，更显眼
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- 20片装批量修补，购买感知更强
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- C形金属结构简洁直观，适合DIY用户
B0DFWB38D3 (4.5/5 (344 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功空间，而且已经出现明显的低利润和价格战信号。 目前新上市产品利润率为0%，可识别利润样本里，<10% 的占 33.33%，连 10%~20% 也只有 14.29%，说明不是健康竞争，而是被低毛利和低回报压住了。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DFWB38D3Wuno Shop2024-09-02Yes$14.9950pcs$749.512.32%$92.34Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FJQPLT1BSWHDT2025-08-18No$13.9950pcs$699.56.71%$46.94B0H7HQC6T2SWHDT2026-07-03No$--pcs$--%$-B0GHQN41SCAIYOTAR2026-01-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品整体利润率几乎为零，且新品牌成功率为0%，说明这里已经是明显的价格战区，连老牌玩家都在亏损。对大品牌来说，除非愿意投入很重的品牌和研发成本，否则也很难打出正收益；对小商家来说，几乎没有合规成功空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SWHDTAIYOTAR#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已进入价格战和饱和风险区。 当前样本里新产品整体盈利率只有4.76%，新上新产品盈利率直接是0%，最近三批新上新全都没跑出可验证的盈利；同时近几期新增品牌里，AIYOTAR 和 SWHDT 的新产品都失败了，没有任何新品牌成功案例支撑“新进入者也能轻松赚钱”的判断。
证据非常一致：2025到2026年市场没有出现可复制的成功，反而是新品牌和老品牌的新上新都在失败。 2026年新增的新品牌 AIYOTAR 推出 ASIN B0GHQN41SC，结果是非盈利、无活跃销量；同样，SWHDT 的新上新 B0FJQPLT1B、B0H7HQC6T2 也都是非盈利。按利润分布看，所有已知利润率的新上新都没有落在10%以上的“可接受区间”，而是全部落在“其他/无法形成稳定盈利”里。市场里真正赚钱的样本主要是老品牌 Wuno Shop 的 B0DFWB38D3，售价 $14.99，利润率 12.32%，月销约50件，月营收约 $74,950；但这只是一个老品牌样本，不代表新品牌能直接复制，而且它的利润率也只是在10%出头，离健康扩张并不宽松。相比之下，Wuno Shop 还有多款失败品，说明这个类目连老品牌都在互相挤压。
对小商家来说，几乎没有真实可抄作业的成功案例；对大品牌来说，也只是“能进，但要重投，且不保证赢”。 用户预算 500,000 CNY 看起来够做单个 ASIN 的前期启动，但在这里不够形成安全优势，因为成功样本依赖的是老品牌既有流量、既有列表和更强运营，而不是低成本创新；同时样本中还出现 344 reviews 级别的老品牌产品，说明竞争已经带有明显的强运营痕迹。结论：不要进入。 如果硬要做，只能把 Wuno Shop 的 B0DFWB38D3 当作大品牌参考，但小商家没有可靠成功模板，且很可能需要更激进的营销才能挤进去。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWuno ShopB0DFWB38D3 (4.5/5 (344 Reviews))Wuno Shop 20 Pcs Wall Plate Spacer, Outlet Spacers for Electrical Box, Flush Fit Device Leveling Plate, Metal Outlet Shims, Receptacle Leveler for Fixing Walls Device - White
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2024-09-02)Brand is an old entry in this marketSize and Weight13.1 x 8.0 x 4.7 cm, 449.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
白色外观，区别于市场上常见的银色金属款, 标准单联开孔的C形金属垫片结构，外观属于通用公版设计Key Buying Motive
20片装，兼顾批量修补与单位成本Target Customers
面向需要快速修复下沉、松动插座/开关的家庭DIY用户和小型维修人员Early Investment
Investment
Monthly Revenue (Recent) (USD)$749.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.82% / 12.32%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.82% / -2.32%Peak / Non PeakSales & BSR Performance