- Benchmark ASINB0FLJK1VNX
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordover door shoe organizer, hanging shoe organizer, deep pocket shoe organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.63estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 新品牌只有1个，且它的2个新品全部亏损；新产品成功率只有9.52%，已经跌破10%的高风险线，同时近期开品里85.71%都不赚钱，明显是在走向价格战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：利润率偏低、旧品牌主导、且新品牌几乎没有成功样本。 你的50万人民币预算表面上够覆盖单个新品的前期启动，但放到这个类目里，只能算勉强入场，不能支撑长期品牌战；对小品牌来说，胜算很低，对大品牌来说也只是高投入硬打，不值得。
Early sourcing + logistics + marketing budget (USD)$4,391.77 - $4,659.56Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?90.47%New listing success rate (old brands):15.79%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 门后收纳袋/门挂杂物袋：通常比专门鞋架更便宜，安装更简单，也能装鞋、拖鞋、清洁用品等，适合预算敏感或只是想临时增加收纳的人。
- 可折叠布艺立式鞋架（落地款）：不占墙面安装位，搬家/换房更方便；如果不想在门上挂重物，这类方案更容易接受。
- 床底鞋盒/床底抽屉式收纳箱：利用现有空位，不需要门体承重，也不用担心开门刮碰；对租房用户尤其友好。
- 透明鞋盒堆叠收纳：比门后鞋挂更直观，保护鞋型和防尘更好；适合鞋子数量不多、但更在意鞋款保养的人。
- 简易鞋垫+防尘袋组合：用普通收纳袋或鞋袋分装后放进衣柜/储物箱，成本更低、灵活性更高，适合临时或季节性收纳。
- 门背式杂物挂袋（非鞋专用）：很多人会用普通门后挂袋替代鞋架来装轻便鞋、拖鞋和配件，价格通常更低，且购买更容易。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品利润率低、竞争已经明显走向价格战，而且新品牌几乎没有成功样本。用户预算50万人民币虽然能覆盖单个ASIN的早期投入，但在这个类目里更像是被迫跟着大品牌烧钱，回报不成立。
证据很直接：市场里已识别出1个新品牌、20个老品牌、21个新上架产品，新品牌 UVIAHOMI 的2个产品全部亏损，品牌成功率 0%；而新品整体盈利率只有 14.29%，若按已知利润率看，市场中 0%~10% 的产品占比最高，达 26.32%，这就是典型的低毛利价格战环境。更糟的是，UVIAHOMI 两个新品分别是 B0GYFM6J62（19.61美元，月销1000，利润率 -8.75%）和 B0H1BX4RD6（无有效销量/利润），说明新进入者连跑通单品都没做到；反过来看，老品牌里的成功样本主要是 Simple Houseware 和 KEEPJOY：B07MZL27QR（10.97美元，132,336条评论，利润率 13.07%）、B0DF9F2M77（13.97美元，132,352条评论，利润率 21.57%）、B07MZDNRG7（10.97美元，132,324条评论，利润率 15.25%）、B0FLJK1VNX（19.38美元，4,250条评论，月销1000，早期投入 52,326美元，利润率 10.5%）。这些成功案例都不是小卖家能轻松复制的：要么靠老品牌力，要么靠重投放，且高评论量产品明显带有强营销和长期积累，不是“正常小卖家”的可复制路径。
如果硬要拆解可借鉴对象：大品牌应跟 GORILLA GRIP / KEEPJOY / Simple Houseware 学，方向是“大容量+稳固承重+更深口袋+更强外观差异”，可参考 ASIN B088KTVLFD（粉色差异化、40磅承重、24个加深口袋，月收 120,000美元）和 B0FLJK1VNX（10层、11英寸深袋、竹板支撑，月收 19,380美元）；但这些案例背后需要的是品牌力和大投入，不是低预算试错。小卖家这边，市场里没有真正健康的低评论成功样本；唯一能算“接近小卖家逻辑”的新品成功案例也只是老品牌旗下的新款，而且评论数都已到 4,250+，不满足“真实小卖家 <300评论”的条件。结论很明确：不要进入这个市场；如果一定要做，只能走大品牌打法，而小卖家在这里基本没有胜算。
Least investment in new productsNew products with Highest revenueMost investment in new productsUVIAHOMI
Recent Monthly Revenue (USD):-(-)B0H1BX4RD6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$19,610.00(1000pcs/month)B0GYFM6J62 (4.6/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSimple Houseware
Recent Monthly Revenue (USD):$9,873.00(900pcs/month)B07MZL27QR (4.7/5 (132336 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,588.00(400pcs/month)B0DF9F2M77 (4.7/5 (132352 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,388.00(400pcs/month)B07MZDNRG7 (4.7/5 (132324 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 双件套、总24个口袋，和单件款区别明显
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- 黑色网眼外观常规但实用，适合多场景门后收纳
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- 轻量收纳定位清晰，容易吸引宿舍/小户型用户
B0F1MQC5X8 (4.3/5 (177 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 粉色外观在同类黑白款中最醒目，点击率高
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- 24个加深透气网袋，容量和展示感都强
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- 品牌知名度高，图片更容易建立购买信任
B088KTVLFD (4.6/5 (34623 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向低利润红海，且新品牌几乎没有真实成功窗口。 新品利润带集中在10%以下和10%~20%之间，但真正能拿到≥15%利润的新产品只占少数；更关键的是，2026年新产品里失败数量远高于成功数量，市场正在加速拥挤，不是适合新卖家下注的环境。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F66LYPK4REGELETO2025-05-08Yes$19.991000pcs$19990.010.69%$2136.94B0FLJK1VNXKEEPJOY2025-09-17Yes$19.381000pcs$19380.010.5%$2034.9B088KTVLFDGORILLA GRIP2020-11-12Yes$15.0800pcs$12000.016.62%$1994.4
B09DKHHHFRREGELETO2021-08-25Yes$12.99700pcs$9093.016.79%$1526.72B07MZL27QRSimple Houseware2019-01-21Yes$10.97900pcs$9873.013.07%$1290.41B0DF9F2M77Simple Houseware2024-08-26Yes$13.97400pcs$5588.021.57%$1205.34
B0DMXDG4XBGORILLA GRIP2024-11-13Yes$20.35300pcs$6105.017.11%$1044.57
B0F93G13SXREGELETO2025-05-31Yes$19.99400pcs$7996.012.38%$989.91
B0DMXJDGSCGORILLA GRIP2024-11-13Yes$18.0300pcs$5400.018.05%$974.7
B0DZC4P3F7SAVERHO2025-05-17Yes$13.97500pcs$6985.010.69%$746.7B07MZDNRG7Simple Houseware2019-01-21Yes$10.97400pcs$4388.015.25%$669.17
B0B4JKTBCBSimple Houseware2022-06-20Yes$13.97300pcs$4191.013.59%$569.56
B0D3KWDTMQPVWSG2024-05-08Yes$12.6200pcs$2520.018.4%$463.68
B0DBWTRJLHSimple Houseware2024-08-01Yes$10.97300pcs$3291.013.7%$450.87
B0DMXJLSPCGORILLA GRIP2024-11-13Yes$20.02100pcs$2002.018.67%$373.78
B0DMXBRVC5GORILLA GRIP2024-11-13Yes$11.37200pcs$2274.010.09%$229.45
B0DMXW547FGORILLA GRIP2024-11-13Yes$11.37200pcs$2274.010.04%$228.31
B0G4QHJZH4Lifewit2026-02-27Yes$17.73100pcs$1773.012.62%$223.76
B0G4QHJPF2Lifewit2026-02-27Yes$14.93100pcs$1493.012.9%$192.6
B0CR9ZJHHXBofoho2024-01-02Yes$19.1250pcs$956.012.49%$119.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLJK1VNXKEEPJOY2025-09-17Yes$19.381000pcs$19380.010.5%$2034.9B0G4QHJZH4Lifewit2026-02-27Yes$17.73100pcs$1773.012.62%$223.76B0G4QHJPF2Lifewit2026-02-27Yes$14.93100pcs$1493.012.9%$192.6#New Product Success Rates
Listing这个市场不适合进入：新产品成功率只有9.52%，明显低于10%的高风险线，而且新品牌并没有形成真正可复制的成功样本，整体更像是老品牌主导、靠老链接改款硬撑的竞争场。用户预算50万人民币表面上够覆盖入场，但这个品类的胜出并不是靠首发预算就能买到，真正有效的成功样本都在吃品牌力、旧链接基础和功能差异化，单纯新开ASIN很难打进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LifewitKEEPJOYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BofohoLifewitWVMUVIAHOMIOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/处于过度拥挤状态。最近的新发布里，盈利只占 9.52%，非盈利占 85.71%；而且新品牌几乎没有真正跑通，最新新品牌 UVIAHOMI 的 2 个新品全部亏损，说明现在不是“好做”，而是“拼价格、拼投放”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 1 0 0 0 1 2026 0 1 5 2 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 4 2 0 0 0 6 2026/3 0 0 0 0 0 0 0 0 2026/4 0 1 1 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGORILLA GRIPB088KTVLFD (4.6/5 (34623 Reviews))GORILLA GRIP Over the Door Shoe Organizer, 24 Large Breathable Mesh Pockets, Space Saving Hanging Storage Holder, Closet Rack Hanger Holds Up to 40 lbs, Hangs on Closets for Shoes, Accessories, Pink
This listing is deemed profitablePrice (USD)$15.00Released TypeOld Release (2020-11-12)Brand is an old entry in this marketSize and Weight17.8 x 12.4 x 9.0 cm, 283.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色外观在同类黑色/米色产品中更容易形成差异化, 24个加深透气网眼口袋的高容量挂门式结构，尺寸更大，偏向强收纳场景Key Buying Motive
40磅承重、加深网眼口袋、四个稳固门挂钩，兼顾容量与稳定性Target Customers
更适合需要大容量门后收纳、且希望兼顾卧室/衣柜/宿舍/浴室多场景使用的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,000.00800 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.42% / 16.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.63% / 5.83%Peak / Non PeakSales & BSR Performance
GORILLA GRIPB0DMXW547F (4.6/5 (34608 Reviews))GORILLA GRIP Over the Door Shoe Organizer, 12 Large Breathable Mesh Pockets, Space Saving Hanging Storage Holder, 2 Hook Closet Rack Hanger, Hangs on Closets for Shoes, Accessories, 64H x 9.5W Black
This listing is deemed profitablePrice (USD)$11.37Released TypeOld Release (2024-11-13)Brand is an old entry in this marketSize and Weight25.1 x 14.5 x 4.4 cm, 150.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
12个加深透气网袋，强调更深的收纳空间和可视通风Key Buying Motive
GORILLA GRIP品牌背书+大奖认证，40磅承重、4个防滑挂钩、加深网袋，兼顾稳定性与大容量Target Customers
更适合需要门后高承重、通风防味、可多场景收纳的家庭和租房用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,274.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.16% / 10.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.32% / -1.44%Peak / Non PeakSales & BSR Performance
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