
这个市场不适合进入,核心原因很直接:新品牌几乎没有真正跑通,市场已经进入明显的低利润竞争区,且老品牌仍在持续占位。对大品牌来说也只是“能进但要重投”,对小商家来说基本不成立。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 价格战已经出现,且新品牌整体几乎都在亏损;你当前50万CNY预算虽然能覆盖单个ASIN的前期启动,但面对这个品类的竞争强度和后续品牌/研发投入,仍然不够形成可持续优势。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:新品牌几乎全军覆没,价格战已经把利润打穿。 你现在看到的是一个偏饱和、偏低利润的赛道,老品牌还能靠存量和积累赚钱,但对新品牌和小商家都不友好。
结论很明确:这个市场不值得进入,属于明显的价格战区,且新品牌成功率太低。 新产品里有利润数据的只有45个,能赚钱的仅2个,占比4.44%;按全部可判断产品看,盈利率也只有9.20%,已经低于高风险线。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B06XZRSHWB | Apexstone | 2017-04-14 | Yes | $17.99 | 300pcs | $5397.0 | 23.93% | $1291.51 |
![]() | B09W676Z8V | UNIQANTIQ HARDWARE SUPPLY | 2019-04-24 | Yes | $19.95 | 100pcs | $1995.0 | 29.23% | $583.14 |
![]() | B0GGF4G8G3 | Nintival | 2026-03-26 | Yes | $15.9 | 200pcs | $3180.0 | 17.52% | $557.14 |
![]() | B07FL746GJ | RUYUFE | 2018-07-14 | Yes | $19.46 | 100pcs | $1946.0 | 22.8% | $443.69 |
![]() | B0BN5WB4F7 | KEILEOHO | 2022-11-23 | Yes | $17.99 | 200pcs | $3598.0 | 11.9% | $428.17 |
B07KMR4BZD | QBOSO | 2018-08-04 | Yes | $17.12 | 100pcs | $1712.0 | 18.53% | $317.24 | |
![]() | B0D1NX16DW | ANTEISI | 2024-06-08 | Yes | $17.99 | 50pcs | $899.5 | 26.9% | $241.97 |
![]() | B08JVBFMCX | RUYUFE | 2020-09-23 | Yes | $19.61 | 50pcs | $980.5 | 22.68% | $222.38 |
![]() | B0GRV2HSXB | HBL' | 2026-03-09 | Yes | $16.99 | 50pcs | $849.5 | 24.92% | $211.7 |
![]() | B0D9NXW3RF | Hingex | 2024-07-18 | Yes | $16.88 | 50pcs | $844.0 | 24.19% | $204.17 |
![]() | B08BHRZ47N | RUYUFE | 2020-06-19 | Yes | $18.73 | 50pcs | $936.5 | 21.37% | $200.14 |
![]() | B0CY1Y3V9Z | QRITY | 2024-03-14 | Yes | $14.99 | 50pcs | $749.5 | 17.13% | $128.39 |
![]() | B0FDGSHNVW | CJQZP | 2025-06-17 | Yes | $15.03 | 50pcs | $751.5 | 16.88% | $126.86 |
![]() | B0F9PNCZ34 | XBLWIN | 2025-05-23 | Yes | $14.8 | 50pcs | $740.0 | 12.25% | $90.65 |
![]() | B0CW3MBMJZ | senylanhxy | 2024-02-21 | Yes | $12.99 | 50pcs | $649.5 | 12.44% | $80.8 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGF4G8G3 | Nintival | 2026-03-26 | Yes | $15.9 | 200pcs | $3180.0 | 17.52% | $557.14 |
![]() | B0GRV2HSXB | HBL' | 2026-03-09 | Yes | $16.99 | 50pcs | $849.5 | 24.92% | $211.7 |
这个市场不适合进入,属于高竞争、接近价格战的风险市场。 现有数据里,新产品成功率只有2.22%,新品牌单独看也只有7.69%,远低于你要求的可接受水平;更关键的是,旧品牌几乎垄断新产品,说明新人进入门槛很高,靠普通打法很难赢。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显接近/进入过热与价格战区。 近一年几乎没有真正的新品牌成功,反而 2026 年新品牌新上架产品里 13 个失败、只有 1 个成功,成功率只有 7.69%;这已经低于你要求的 10% 风险线,且新品牌成功率只有 4.44%,不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 30 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |