- Benchmark ASINB0DFYKKG8P
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordwall plate cover, outlet wall plate
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.99estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因是它已经明显进入价格战，而且新品牌没有真实进入空间。 现有样本里，只有26.32%的产品可盈利，新上架产品只有33.33%能做出利润；更关键的是，最近的新品里66.67%都不赚钱，利润率区间已经压到-0.05%到12.91%，这不是健康市场，而是低价互砍市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：利润率和成功率都偏低，且新品牌表现不稳定，用户500000 CNY当然能付得起单个ASIN的起步钱，但这不代表能安全进入。 这里的关键信号是：市场整体可盈利产品占比只有26.32%，新上架里只有33.33%能跑出盈利，且新产品里66.67%都不赚钱；同时，市场里最能赚钱的还是老牌 ENERLITES 的成熟款 B074548M1X，售价14.45美元，利润率17.31%，月销500、月收入722,500美元，说明赚钱主要靠老品牌和老链接，不是新玩家轻松可复制的模式。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):33.33%Which old brands have these successful new listings?Alternatives- 现成的旧墙板/回收墙板：从拆房、二手建材店或家装剩余件中找同尺寸面板，通常比新买更便宜，且立刻可用。
- 通用塑料临时盖板：如果只是遮住未使用的孔位或过渡期使用，可用低价通用白色盖板替代，安装简单，成本更低。
- 喷漆/翻新旧面板：保留原有面板，仅做清洁、打磨和补漆，适合只想统一颜色或遮瑕的用户，几乎不需要重新采购。
- 装饰贴膜/自粘面板贴纸：在原有墙板上直接贴覆，能快速改变外观并遮住轻微污渍或黄变，比更换整块面板更省事。
- 五金店散买单片替换件：不买整包，直接在本地五金店按需购买单个或少量替换，适合只需要修一两个插座位的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：它已经进入价格战状态，且新卖家成功率偏低。 现有样本里，整体可判断产品中只有40.00%能盈利，60.00%亏损；新上架产品里，只有2个样本达到10%~20%利润率，低于10%的产品占了大头，说明不是“高利润成长市场”，而是被低价和同质化压着打的市场。
大品牌可参考的是 ENERLITES 的老款成功ASIN B074548M1X：售价14.45美元，利润率17.31%，月销500件，月收入72,250美元，累计1703条评论。 它赢在老型号复用、10包装、标准通用款和品牌力，但这不是小商家模板；同品牌里 B0BVM2BGW7（5.54美元，利润率-4.99%，542条评论）和 B0BVM3W5ML（6.03美元，利润率-0.65%，542条评论）都在赔钱，说明低价通用款在这里非常容易被成本吃掉。对小商家来说，ZEFTV 的 B0GJSRFX2Y 才能作为真样本：16条评论，售价9.84美元，利润率10.5%，月销500件，月利润516.60美元，早期投入约5750.50美元，其中广告1472.13美元；但这类成功靠的是“旧款延伸+轻微外观/功能差异+白帽投放”，不是靠普通同质化白牌硬冲。
Old brand with the most profitable new productsENERLITES
Recent Monthly Revenue (USD):$7,225.00(500pcs/month)B074548M1X (4.8/5 (1703 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 无螺丝设计，正面更整洁，点击率更高
- |
- 白色极简风格，适合现代家装用户
- |
- 功能点更明确，区别于普通标准面板
B0CWNW2FQ3 (4.2/5 (36 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 加大号1位面板，尺寸差异最明显
- |
- 适合遮盖旧孔或翻新痕迹，需求场景更具体
- |
- 白色大边框外观，和常规标准款区分度高
B0GWLWGHZM (5/5 (2 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌已被旧品牌完全压制，且新货利润表现偏弱，属于高风险、偏价格战环境。 现有数据里，已识别的盈利新货只有2个，全部来自旧品牌ZEFTV；非盈利新货有4个，且最近一批新货里只有50%还能保住10%~20%的利润，另外50%直接掉到10%以下甚至更差，说明不是健康增长，而是明显在往低利润竞争走。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B074548M1XENERLITES2017-07-21Yes$14.45500pcs$7225.017.31%$1250.65
B0GJSRFX2YZEFTV2026-01-26Yes$9.84500pcs$4920.010.5%$516.6
B0D67LVVRDZEFTV2024-06-05Yes$9.21400pcs$3684.013.95%$513.92
B0CXXG24NSZEFTV2024-03-13Yes$8.72300pcs$2616.012.03%$314.71
B0GJSYJQQXZEFTV2026-01-26Yes$9.85100pcs$985.012.17%$119.88Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJSRFX2YZEFTV2026-01-26Yes$9.84500pcs$4920.010.5%$516.6B0GJSYJQQXZEFTV2026-01-26Yes$9.85100pcs$985.012.17%$119.88#New Product Success Rates
Listing这个市场不值得进入，原因很明确：头部老品牌已经把利润和流量锁死了，新品牌几乎没有真正的低门槛成功空间。 现有样本里，整体可判定为有利润的产品只有26.32%，新品里也只有33.33%盈利，但这两项都被少数老品牌拉动，且大量新品利润率落在10%以下，属于典型的价格战环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZEFTVNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZEFTV#Success Rate by Entry Time
Listing这个市场不值得进入，结论是偏饱和且正在走向价格竞争。 近一年里可见的新品牌增长几乎为零，反而是老品牌ZEFTV持续上新；最近新发布里只有2个盈利、2个亏损，成功率50%，但样本非常小，而且整体市场盈利产品仅26.32%，新发布盈利率也只有33.33%，并不算健康。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 1 2 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 2 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 1 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesENERLITESB074548M1X (4.8/5 (1703 Reviews))ENERLITES 10 Pack Mid-Size Duplex Outlet Covers Wall Plate, White
This listing is deemed profitablePrice (USD)$14.45Released TypeOld Release (2017-07-21)Brand is an old entry in this marketSize and Weight13.7 x 13.0 x 6.9 cm, 259.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
中尺寸双联开口白色面板，偏标准通用款，外观差异不大Key Buying Motive
10包装+ENERLITES老牌型号，适合批量更换同规格插座面板；聚碳酸酯材质、耐热防褪色、UL认证，主打耐用与安全Target Customers
面向家庭装修、物业维护和批量替换同规格双联插座面板的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,225.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.92% / 17.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.15% / 8.55%Peak / Non PeakSales & BSR Performance
Blank Wall Plates 1-Gang blank Switch Outlet Electrical Cover Plate Unbreakable Thermoplastic Faceplate for Light Receptacle Outlet Switch, White (4 Pack)
This listing is deemed profitablePrice (USD)$8.72Released TypeOld Release (2024-03-13)Brand is an old entry in this marketSize and Weight15.0 x 12.5 x 1.9 cm, 91.00gProfitable Factors
Based on old ASINDesign & Appearance
标准1位空白面板，白色极简外观，属于通用公共款设计Key Buying Motive
空白面板可用于遮盖闲置电气开口，适合翻新、补洞和统一墙面外观Target Customers
需要遮挡未使用开关/插座位的家庭装修用户、房屋翻新与物业维护场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,616.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.15% / 12.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.05% / 6.93%Peak / Non PeakSales & BSR Performance
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