
结论很明确:这个市场不值得进入,已经接近价格战区,小商家不应该进,大品牌也不该贸然进。 市场里新品牌只有1个,却有48个新发布产品,真正能跑出来的新发布只有16.67%,而新发布产品里82.22%不赚钱;最近一年的新产品结果也在恶化,2026年大多数新上架都落在“不盈利”区,说明竞争正在加重而不是变宽松。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场已经接近价格战区,且对小商家不友好。 用户预算500,000 CNY(约合低于新产品推荐入场带中的高位预算),能覆盖一部分入场成本,但不足以稳稳覆盖长期品牌建设、研发和认证;更关键的是,市场里新品牌新品成功率只有20%,新品牌新品失败率高达80%,整体可盈利产品比例只有26.96%,新产品可盈利比例仅16.67%,说明不是“便宜进场就能赢”的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个类目不适合进入,而且对大品牌和小品牌都不友好:新品牌里已经出现明显的低利润和失败堆积,价格战特征很重。唯一能成立的正例是少数做得很重的老品牌/强资源品牌;小商家如果没有明显差异化和足够预算,进场大概率被挤压。
这个市场不适合进入,已经明显进入价格战/过度拥挤区。 新品利润分布里,已知利润率中有82.22%落在10%以下,只有11.11%落在10%~20%,而>20%的新品几乎只剩少量样本;按你的规则,这意味着新店很难靠正常打法赢,低于10%的比例太高,风险很重。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GD75FFRT | Wennop | 2025-12-30 | Yes | $150.15 | 600pcs | $90090.0 | 24.13% | $21738.72 |
![]() | B0DT63H87C | ULIFHOME | 2025-01-16 | Yes | $137.86 | 700pcs | $96502.0 | 12.5% | $12062.75 |
![]() | B0F7XH9FQS | FYBEE | 2025-05-08 | Yes | $76.65 | 600pcs | $45990.0 | 18.03% | $8292.0 |
![]() | B0FMJLNJTC | HYSEYY | 2025-08-14 | Yes | $75.34 | 1000pcs | $75340.0 | 10.6% | $7986.04 |
![]() | B0GD6PWKGS | Wennop | 2025-12-30 | Yes | $152.1 | 100pcs | $15210.0 | 23.8% | $3619.98 |
![]() | B0DBXYJFRC | Ulif | 2024-08-02 | Yes | $122.29 | 200pcs | $24458.0 | 10.72% | $2621.9 |
![]() | B0G1M52K1P | Sakugi | 2026-03-23 | Yes | $107.07 | 200pcs | $21414.0 | 12.22% | $2616.8 |
![]() | B0DHL1WNC9 | VIPEK | 2024-12-12 | Yes | $137.51 | 100pcs | $13751.0 | 18.19% | $2501.31 |
![]() | B0F3X6N984 | ULIFHOME | 2025-04-07 | Yes | $138.15 | 100pcs | $13815.0 | 13.38% | $1848.45 |
![]() | B0FFGRDZ9W | Wennop | 2025-06-25 | Yes | $122.52 | 100pcs | $12252.0 | 15.04% | $1842.71 |
![]() | B0DT5XTL1X | ULIFHOME | 2025-01-16 | Yes | $137.88 | 100pcs | $13788.0 | 12.95% | $1785.55 |
![]() | B0D1TT9Z2T | HYSEYY | 2024-04-16 | Yes | $78.01 | 200pcs | $15602.0 | 11.23% | $1752.11 |
![]() | B09NM69DXW | VIPEK | 2021-12-14 | Yes | $123.04 | 100pcs | $12304.0 | 13.89% | $1709.03 |
![]() | B0BCJNZ8PP | VIPEK | 2022-08-31 | Yes | $98.9 | 100pcs | $9890.0 | 14.16% | $1400.43 |
![]() | B0C8DDVXRC | VIPEK | 2023-06-17 | Yes | $108.75 | 100pcs | $10875.0 | 12.21% | $1327.84 |
![]() | B0D1QJ52D7 | Ulif | 2024-04-15 | Yes | $118.19 | 100pcs | $11819.0 | 11.14% | $1316.64 |
![]() | B0DBY8K6LV | Ulif | 2024-08-02 | Yes | $122.6 | 100pcs | $12260.0 | 10.39% | $1273.82 |
![]() | B0FQBY4NNF | EAGMAK | 2025-09-09 | Yes | $83.39 | 100pcs | $8339.0 | 15.26% | $1272.54 |
![]() | B0F5MG5PXP | EAGMAK | 2025-04-19 | Yes | $87.29 | 100pcs | $8729.0 | 12.49% | $1090.26 |
![]() | B0F5MJHWPG | EAGMAK | 2025-04-19 | Yes | $109.74 | 50pcs | $5487.0 | 19.81% | $1086.98 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GD75FFRT | Wennop | 2025-12-30 | Yes | $150.15 | 600pcs | $90090.0 | 24.13% | $21738.72 |
![]() | B0FMJLNJTC | HYSEYY | 2025-08-14 | Yes | $75.34 | 1000pcs | $75340.0 | 10.6% | $7986.04 |
![]() | B0GD6PWKGS | Wennop | 2025-12-30 | Yes | $152.1 | 100pcs | $15210.0 | 23.8% | $3619.98 |
![]() | B0G1M52K1P | Sakugi | 2026-03-23 | Yes | $107.07 | 200pcs | $21414.0 | 12.22% | $2616.8 |
![]() | B0FQBY4NNF | EAGMAK | 2025-09-09 | Yes | $83.39 | 100pcs | $8339.0 | 15.26% | $1272.54 |
![]() | B0H1M696XV | HYSEYY | 2026-06-26 | Yes | $99.1 | 100pcs | $9910.0 | 10.4% | $1030.64 |
![]() | B0GDDHDYHP | ULIFHOME | 2025-12-31 | Yes | $128.24 | 50pcs | $6412.0 | 11.79% | $755.98 |
![]() | B0FQBWDY9M | EAGMAK | 2025-09-09 | Yes | $82.59 | 50pcs | $4129.5 | 16.3% | $673.11 |
这个市场不适合进入,已经接近价格战和高竞争区。 新产品整体成功率只有6.67%,而新品牌自己的新产品成功率只有20%但样本极少,真正可复制的失败更多;同时市场里新产品失败占82.22%,且利润率主要集中在10%~20%区间,低于10%的产品也很多,说明一旦进场就很容易被低利润和高成本吞噬。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很直接:这个市场不值得进入,已经明显进入过度拥挤和价格战阶段。 近一年新产品里,真正跑出来的太少,成功主要还是靠老品牌硬扛,新品牌几乎没有稳定可复制的机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 3 | 4 | 2 | 0 | 0 | 16 |
| 2026 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 20 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 7 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/6 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |