- Benchmark ASINB0H36HMHRB
- MarketplaceUS
- Category ID11601917011
- Analyzed Products
- Keyworddoor shoe organizer, hanging shoe organizer, over door organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.39estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的低利润价格战市场。 用户预算50万人民币表面上够单个ASIN前期启动，但真正决定胜负的是市场结构：新品利润主要集中在10%~16.65%，低于10%的产品已经不少；新品牌新发布产品盈利率只有28%，而新品牌新发布里66.67%不盈利，说明不是普遍可复制的机会，而是少数差异化产品在硬撑。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 500,000 CNY 预算是够做单个ASIN前期启动的，但市场已经明显偏向价格战，且新品牌成功率低，整体不是适合中小卖家的环境；大品牌也只有在愿意重投入、做差异化和品牌硬推的情况下才有可能切入。
Early sourcing + logistics + marketing budget (USD)$2,666.79 - $36,513.81Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?76.00%New listing success rate (old brands):26.32%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 落地式简易鞋架：通常更便宜、安装更简单，适合不想挂门或担心门板受重的用户。
- 鞋盒/透明收纳盒堆叠方案：单件成本可控，找鞋更直观，也更适合长期收纳和防尘。
- 床底抽屉式鞋收纳箱：利用闲置空间，不占门后位置，适合小户型且不想影响开关门的人。
- 入门玄关窄型层架：比门挂式更稳定，取放更顺手，适合鞋子数量不算特别多但需要日常高频使用的家庭。
- 可折叠布艺储物箱/收纳袋：更轻、更便携，租房或临时过渡场景下比门挂鞋袋更灵活。
- 门后挂钩+小网袋/篮筐组合：如果只是收纳少量拖鞋、鞋刷、鞋垫等配件，这种组合更低价、更易替代。
- 壁挂式窄搁板/洞洞板鞋收纳：不依赖门厚度，适合门体不兼容或不想在门上留压痕的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品牌成功率只有33.33%，新品牌失败率高达66.67%，而且月度趋势显示新进入在持续增加、失败也在同步堆积，竞争已经明显变成低利润挤压战。 对小商家来说，真正可复制的成功样本极少；对大品牌来说，虽然有资源能做，但依然只能在强势老品牌主导的高预算区间里硬拼，整体不建议继续。
Most investment in new productsLeast investment in new productsNew products with Highest revenueFOTSHARER
Recent Monthly Revenue (USD):$3,950.00(200pcs/month)B0FQJM5SWR (4.5/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsUVIAHOMI
Recent Monthly Revenue (USD):$13,425.00(500pcs/month)B0FWJVCC95 (4.8/5 (1614 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,290.00(500pcs/month)B0FWJLXSN1 (4.8/5 (1622 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,073.00(300pcs/month)B0FWJSDBSW (4.8/5 (1614 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsdodowin
Recent Monthly Revenue (USD):-(-)B0G1MKHXV5 (4.7/5 (53 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGQH16PFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸+挂钩双安装，和常规门挂鞋架差异很大
- |
- 邮轮场景定制明显，目标人群非常明确
- |
- 透明大口袋，适合收纳护照、洗漱品等随手取用
B0GFDZFV6N (4.4/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色外观更醒目，和常见灰白黑款区分明显
- |
- 深斜口袋设计，靴子和大码鞋更好放
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- 牛津布加固，整体更偏高端大容量收纳
B0F25TQ2J9 (4.7/5 (1251 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润集中在10%~20%，<10%的低利润产品占比也不低，说明已经进入明显的价格战区；同时新品牌里真正盈利的只有少数几个案例，整体成功率并不支持新卖家稳定切入。用户预算50万人民币看起来足够覆盖入场成本，但这并不等于能打赢市场，因为很多“看起来赚钱”的新品其实靠的是老品牌势能或更重的推广投入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F25LM75RKotkn2024-08-10Yes$23.053000pcs$69150.011.39%$7876.19
B0BD6X8HJDFENTEC2023-03-01Yes$22.291000pcs$22290.013.95%$3109.46
B0F66LYPK4REGELETO2025-05-08Yes$19.991000pcs$19990.010.69%$2136.94
B0FLJK1VNXKEEPJOY2025-09-17Yes$19.381000pcs$19380.010.5%$2034.9B0FWJLXSN1UVIAHOMI2025-11-16Yes$26.58500pcs$13290.011.99%$1593.48
B09DKHHHFRREGELETO2021-08-25Yes$12.99700pcs$9093.016.79%$1526.72B0FWJVCC95UVIAHOMI2025-11-19Yes$26.85500pcs$13425.010.86%$1457.96
B0F7F95K82Cotohim2025-05-03Yes$24.06400pcs$9624.014.8%$1424.36
B07MZL27QRSimple Houseware2019-01-21Yes$10.97900pcs$9873.013.07%$1290.41
B0DF9F2M77Simple Houseware2024-08-26Yes$13.97400pcs$5588.021.57%$1205.34
B0H1RFMT7QKEEPJOY2026-05-13Yes$22.56300pcs$6768.017.42%$1178.99B0FWJSDBSWUVIAHOMI2025-11-16Yes$26.91300pcs$8073.014.11%$1139.11
B0F93G13SXREGELETO2025-05-31Yes$19.99400pcs$7996.012.38%$989.91B0F25TQ2J9Kotkn2025-05-08Yes$26.29200pcs$5258.018.57%$976.42
B0DZC4P3F7SAVERHO2025-05-17Yes$13.97500pcs$6985.010.69%$746.7
B08K4N55PCSAVERHO2020-11-27Yes$17.99300pcs$5397.013.31%$718.35
B07MZDNRG7Simple Houseware2019-01-21Yes$10.97400pcs$4388.015.25%$669.17
B0D65CZ3W7FENTEC2024-08-06Yes$30.76100pcs$3076.021.26%$653.96
B0FFYKJJT8CTTZCKJ2025-06-28Yes$18.67200pcs$3734.017.5%$653.45
B0CSYSKX7YDEYILIAN2024-01-22Yes$24.3100pcs$2430.024.59%$597.54Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLJK1VNXKEEPJOY2025-09-17Yes$19.381000pcs$19380.010.5%$2034.9B0FWJLXSN1UVIAHOMI2025-11-16Yes$26.58500pcs$13290.011.99%$1593.48B0FWJVCC95UVIAHOMI2025-11-19Yes$26.85500pcs$13425.010.86%$1457.96B0H1RFMT7QKEEPJOY2026-05-13Yes$22.56300pcs$6768.017.42%$1178.99B0FWJSDBSWUVIAHOMI2025-11-16Yes$26.91300pcs$8073.014.11%$1139.11B0FQJM5SWRFOTSHARER2025-10-13Yes$19.75200pcs$3950.013.08%$516.66B0GFDZFV6NSOQSYS2026-02-13Yes$20.6350pcs$1031.513.91%$143.49#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已进入价格战高风险区，且新品牌成功率不够低但足以说明竞争很硬。 新产品整体盈利率只有28%，而且新品牌新发布产品里66.67%不盈利；更关键的是，新品牌的盈利几乎只来自少数案例，说明不是普遍可复制的机会，而是被少数大品牌和强势老品牌占住了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UVIAHOMIKEEPJOYSOQSYSFOTSHARERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BofohoWVMCTTZCKJSLEEPING LAMBdodowinFENTECOther#Success Rate by Entry Time
Listing这个市场不适合进入：新品牌成功率只有28%，但最近一年明显转差，2026年新入场产品里非盈利已远高于盈利，整体已经进入高竞争、低容错阶段。 现在不是“容易做”的市场，尤其对小商家更不友好；大品牌如果强行进入，也要准备较高投入和长期品牌/研发预算。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 5 0 0 0 4 2026 0 0 1 2 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 1 0 0 0 1 2025/11 0 0 0 3 0 0 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 1 0 0 0 3 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 1 0 0 0 0 2 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKotkn 10 Tier Over The Door Organizer - Heavy Duty Hanging Storage Rack with Sturdy Oxford Fabric, Holds 20+ Pairs of Footwear, Boots & Sneakers, Saves 50% Closet Space! (Pink)
This listing is deemed profitablePrice (USD)$26.29Released TypeOld Release (2025-05-08)Brand is an old entry in this marketSize and Weight45.0 x 26.8 x 3.5 cm, 939.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
粉色配色更偏女性化和家居装饰感，在同类灰白黑主流款里更有辨识度, 10层深斜口袋设计，口袋更深更适合靴子和大码鞋，整体也更强调高位垂直收纳Key Buying Motive
10.5英寸深口袋、89磅承重、牛津布加固结构和无需打孔即挂即用Target Customers
更适合小户型、宿舍、租房用户以及需要收纳靴子/大码运动鞋的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,258.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.41% / 18.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.05% / 1.11%Peak / Non PeakSales & BSR Performance
KEEPJOY 10 Tiers White Over Door Shoe Organizer Storage, Hanging Shoe Holder for Door with Large Deep Pockets, Fit 20-30 Pairs Shoe Rack for Sneakers, Boots (White)
This listing is deemed profitablePrice (USD)$19.38Released TypeNew Upgraded Version on Old ASIN (2025-09-17)Brand is an old entry in this marketSize and Weight44.5 x 25.7 x 3.5 cm, 730.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色外观，比多数竞品的灰色、透明或彩色款更容易融入家居门后场景, 10层大深袋结构，袋深达11英寸，能放下大尺码鞋/短靴，且整体宽度偏窄更适合常规门后空间Key Buying Motive
竹板支撑+加厚无纺布，兼顾承重与不易变形，区别于常见的PP管或普通薄布结构Target Customers
更适合需要门后大容量收纳、且家里有大码运动鞋或短靴的用户，以及宿舍/小户型家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,380.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.26% / 10.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.16% / -7.91%Peak / Non PeakSales & BSR Performance
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