- Benchmark ASINB0DS1SFC7C
- MarketplaceUS
- Category ID16350341
- Analyzed Products
- Keywordnecklace holder, necklace organizer, jewelry stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.02estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进。 新品牌 6 个里，新品牌新上架产品 8 个，成功率是 0%；整体新上架 17 个里只有 23.53% 能盈利，而且新产品利润带只有 5.18%~18.92%，已经是明显的低利润、强竞争市场，不是适合小商家切入的机会盘。
证据上，市场最近也没有变松，反而在继续变难：2025 年到 2026 年的新上架里，大量产品都落在不赚钱区，2026 年这一批新产品里 7 个全都没跑出来；真正赚钱的样本几乎都来自老品牌或老链接改款，比如 Mkono 的 B0FYLZ15ST，售价 19.04 美元，月销 500，月营收 9520 美元，早期投入约 6039.53 美元；VLANDO 的 B0FNR2PYNY、B0FF9V856Y 也能赚钱；bussdis 的 B0FTS6V6JQ 早期投入约 6039.53 美元，广告就占 1356.48 美元。反过来，新品牌 Oqqlin 的 B0G44H4S6S 虽然做了竹木 + PU 皮差异化，定价 19.64 美元，月销只有 50，利润率仅 1.74%；milylove 的 B0G5YL9ZTS 只有 1.6% 利润，OAOLEER 的 B0H4JXTPHT 只有 7.24%，都低于你要求的 15% 合格线，且还有 256、2490、2492 这类高评价老品在场，竞争压力非常重。
- 大品牌：可复制的是老品牌的迭代打法，不是低价硬冲。 你要跟的 benchmark 主要是 Mkono、VLANDO、bussdis，它们靠“基于旧款做功能差异 + 外观差异 + 15~20 美元价格带”跑出来，但这需要更重的投放和长期品牌预算，光 50 万 CNY 只够一条单品前期，不够长期硬拼。
- 小商家：没有可复制的真正成功样本。 所谓新品牌里没有一个盈利案例，且 200~300+ reviews 的对手基本都在高压收割区，接近“predatory competitors”环境，小商家若要硬上，基本要靠高投放、快速刷量式打法，风险极高。
短结论：不要进入。 这个市场已经接近饱和并明显在价格战里，钱只能买入场资格，买不到稳定盈利。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：新品牌 100% 失败，且新入场产品几乎都落在 0%~10% 利润带，已经是典型价格战区。 你的 50万 CNY 预算远高于单个新 ASIN 的早期入场门槛，但这不代表值得进；在这个类目里，钱只能买到入场资格，买不到稳定盈利。
Early sourcing + logistics + marketing budget (USD)$1,036.51 - $1,700.18Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.94%New listing success rate (old brands):44.44%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 首饰收纳盘/托盘：比独立首饰架更便宜、占用空间更小，适合放在梳妆台或抽屉里，用户如果主要是防止项链打结和收纳零散饰品，往往会优先考虑这种低成本方案。
- 门后挂式收纳带/首饰挂袋：无需摆放桌面、安装简单，适合租房或台面空间不足的人群；相比金属/木质首饰架，价格通常更低，也更容易移动和收纳。
- 带分格的小号收纳盒/文具盒替代：如果用户更重视防尘和分类，而不是展示效果，小分格塑料盒或透明收纳盒往往更便宜、获取更容易，且对耳钉、戒指、项链吊坠等小件更实用。
- 抽屉内首饰分隔收纳条/模块：利用现有抽屉进行改造，属于“无新增摆件”的替代方式，用户无需单独购买展示架，适合追求隐蔽收纳和桌面极简的人。
- 自制简易挂钩方案（墙面黏钩/磁吸钩+现有托盘）：通过低价五金件和现有容器组合实现项链悬挂与小件归置，成本低、可按需扩展，适合只需要基础防缠绕功能的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入高压竞争区：新品牌只有6个，但新上架产品17个里只有23.53%能跑出盈利，且新产品利润区间只有5.18%~18.92%，中位数偏低，说明价格战已经在压利润。 你有50万人民币预算看起来足够覆盖单个ASIN的前期投入，但这不是问题核心——核心是大多数新品利润太薄，进入后很容易被低价和同质化拖死。
大品牌想进，得跟着老牌打法走：Mkono 的 B0FYLZ15ST 毛利率20.4%，月销500、月营收9520美元，前期投入约6039.53美元，其中广告1356.48美元；VLANDO 的 B0FF9V856Y 月营收15498美元；bussdis 的 B0FTS6V6JQ 也能做到20%上下利润。它们的共同点很清楚：基于旧款迭代、做功能差异和外观差异、价格卡在15~19美元区间。 但小品牌这条路并不成立，因为真正的新品牌里，Oqqlin 的 B0G44H4S6S 虽然做了竹木+PU皮面的差异化、三件组合设计，定价19.64美元，月销只有50、月营收982美元，仍然不盈利；milylove 的 B0G5YL9ZTS 只有1.6%利润，OAOLEER 的 B0H4JXTPHT 也只有7.24%利润，都是失败样本，不是可复制成功案例。更关键的是，样本里有大量老牌新上架产品仍然占优势，而新品牌新上架产品几乎全军覆没，说明这个类目不是“新品牌容易起量”，而是“老牌靠资源和旧款迭代继续收割”。
结论很直接：不要进。 如果你是大品牌，才有机会用品牌势能和更强投放去做 B0FYLZ15ST、B0FF9V856Y 这种模式；如果你是小品牌，这里连一个足够干净的成功样本都没有，反而更像需要“高投放+低利润+强展示”的市场，接近掠夺式竞争。
New products with Highest revenueOqqlin
Recent Monthly Revenue (USD):$982.00(50pcs/month)B0G44H4S6S (4/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productspickpiff
Recent Monthly Revenue (USD):$51,930.00(3000pcs/month)B0BRKSVP4Z (4.5/5 (2490 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,170.00(1000pcs/month)B0C5D5FNG1 (4.5/5 (2492 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,142.00(300pcs/month)B0DG2Y1NWL (4.5/5 (2494 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsmilylove
Recent Monthly Revenue (USD):-(-)B0H4V5GYCZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$499.50(50pcs/month)B0G5YL9ZTS (3.9/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsOAOLEER
Recent Monthly Revenue (USD):-(-)B0H4JXTPHT (4.3/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FYN79221Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简风，与其他款金色/白色款差异明显
- |
- 22个挂钩树形结构，适合大量项链防缠绕收纳
- |
- 细长竖向占地小，桌面展示感强，容易吸引点击
B0F48HDB96 (4.5/5 (479 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 竹木+PU皮面，材质风格与金属款差异最大
- |
- 三件套两种尺寸，多层板式陈列更像卖场道具
- |
- 米白自然简约，适合小卖家/家用展示，图片辨识度高
B0G44H4S6S (4/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，原因很明确：新品牌表现弱、低利润产品占比高，而且新上架产品里能赚钱的只占23.53%，明显不是适合小品牌切入的市场。 现在更像是被大品牌和老品牌反复试错后的“低利润竞争区”，不是可以轻松靠单品起量的机会市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BRKSVP4Zpickpiff2023-01-03Yes$17.313000pcs$51930.023.57%$12239.91B0C5D5FNG1pickpiff2023-05-17Yes$15.171000pcs$15170.020.43%$3099.24
B0F1YNJJ5GJosmimic2025-03-19Yes$14.981000pcs$14980.020.02%$2999.0
B09D3M8L7QSRIWATANA2022-01-13Yes$18.891000pcs$18890.014.9%$2814.61
B0FF9V856YVLANDO2025-06-24Yes$22.14700pcs$15498.017.25%$2673.41
B0F83QXWVNVLANDO2025-05-09Yes$17.341000pcs$17340.013.98%$2424.14B0DS1SFC7CMkono2025-01-02Yes$15.041000pcs$15040.014.5%$2180.8
B0FYLZ15STMkono2025-10-31Yes$19.04500pcs$9520.020.38%$1940.18
B0FTS6V6JQbussdis2025-10-03Yes$20.55300pcs$6165.019.9%$1226.84B0DG2Y1NWLpickpiff2023-05-05Yes$17.14300pcs$5142.023.39%$1202.72
B0F1STJ993bussdis2025-03-18Yes$19.29300pcs$5787.017.47%$1010.99
B0FF9ZRWD3VLANDO2025-06-24Yes$23.33200pcs$4666.019.09%$890.74B0F48HDB96Mkono2025-04-09Yes$15.32400pcs$6128.014.24%$872.63
B0FWC38TK8Mkono2025-10-15Yes$15.54300pcs$4662.014.8%$689.98
B0DMDG4Q8Mbussdis2024-02-21Yes$13.05300pcs$3915.015.67%$613.49
B0FN7FK1FHpickpiff2023-05-05Yes$19.7100pcs$1970.027.57%$543.13
B0CW11V55Lpickpiff2023-06-30Yes$14.26200pcs$2852.018.58%$529.91
B0CT2CBTNJlengnoyp2024-01-23Yes$9.88400pcs$3952.013.24%$523.25
B0FH6NLHYJMkono2025-07-10Yes$15.16200pcs$3032.013.74%$416.6
B0CC9Q5T9TYoimori2023-06-29Yes$24.43100pcs$2443.016.8%$410.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYLZ15STMkono2025-10-31Yes$19.04500pcs$9520.020.38%$1940.18B0FTS6V6JQbussdis2025-10-03Yes$20.55300pcs$6165.019.9%$1226.84B0FWC38TK8Mkono2025-10-15Yes$15.54300pcs$4662.014.8%$689.98
B0FNR2PYNYVLANDO2025-08-26Yes$25.2850pcs$1264.018.61%$235.24#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向价格战和品牌挤压。 新品牌在这里几乎没有真正的成功样本，反而是老品牌靠已有列表做延伸才勉强跑出结果；对小商家来说，合规进入基本看不到路。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MkonoVLANDObussdisNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VLANDOmilyloveOAOLEEROther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高风险、接近饱和的状态。 近一年新品牌只有6个，但新品牌新上架产品8个里没有一个盈利，成功率是0%；同时近几个月新品牌失败不断，说明最近不是变容易，而是在变难，价格和流量压力都在加重。
证据很硬：市场里新品牌成功样本为0%，而且不是靠真正新品跑出来的。 2025年出现的新品里，盈利的主要来自老品牌的老链接或老产品延伸，新品牌这边只有亏损样本：Oqqlin 的 B0G44H4S6S，售价19.64美元，利润率只有1.74%，有17条评价；milylove 的 B0G5YL9ZTS，售价9.99美元，利润率仅1.6%，43条评价；OAOLEER 的 B0H4JXTPHT，利润率7.24%，76条评价。它们都明显低于你要求的15%及格线，说明新进入者连“活下来”都很难，更别说赚钱。反过来看，老品牌 Mkono 的 B0DS1SFC7C 还能做到14.5%利润率、1000月销、479条评价，但这是2025年老产品，不是新品牌可复制的低门槛机会，且它的早期投入约5754.92美元，广告就占1292.56美元，说明想打到这个水平需要更重的资金和更成熟的运营。
给你的判断：大品牌也不该进，小品牌更不该进。 这个类目不是“有机会的冷门”，而是“新品牌0%成功、低利润、靠老品牌和老链接硬扛”的市场；若要硬打，至少要准备比单个ASIN预算更高的长期品牌、广告和差异化投入，且还要面对大量低评价/高评价对手。可执行的结论只有一个：不要进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 3 1 0 0 5 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 1 0 0 0 0 1 2025/10 0 0 0 2 1 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
SONGMICS Necklace Holder, Jewelry Stand Holder Organizer, Jewelry Display with Metal Frame, Velvet Tray, Earring Bracelet Holder, for Gift Idea, 4.5 x 7.7 x 12.1 inch, Jelly Pink UJJS021R01
This listing is deemed profitablePrice (USD)$19.85Released TypeOld Release (2024-08-12)Brand is an old entry in this marketSize and Weight33.2 x 21.4 x 4.5 cm, 580.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色（Jelly Pink）在同类金属/黑白/金色款中更容易形成货架区分度, 双独立收纳架+2.3英寸间距的竖向分层结构，且高度更高，适合长项链并减少缠绕Key Buying Motive
兼顾耳环、手链、项链与底座小物收纳，且两步即可组装Target Customers
更适合追求桌面收纳效率、需要长项链不打结、并偏好柔和粉色礼品感的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,985.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.19% / 15.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.09% / 1.23%Peak / Non PeakSales & BSR Performance
Mkono Necklace Holder Organizer, 22 Hooks Black Jewelry Display Tree Stand
This listing is deemed profitablePrice (USD)$15.32Released TypeOld Release (2025-04-09)Brand is an old entry in this marketSize and Weight25.1 x 19.3 x 4.2 cm, 372.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色金属搭配木质底座，整体更偏简洁实用风, 22个挂钩的树状竖直结构，容量更大且占桌面更少Key Buying Motive
22个挂钩，适合集中收纳并防止项链缠绕；金属框架+木质底座更稳固, 不旋转但更适合固定桌面展示与快速取放Target Customers
适合项链数量较多、需要桌面集中展示和防缠绕收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,128.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.07% / 14.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.80% / 2.37%Peak / Non PeakSales & BSR Performance
Loading samples... 29%