
这个市场不建议进入:它已经是明显的价格竞争区,且新品牌几乎没有可复制的盈利样本。对大品牌和小商家都不友好,唯一能跑出来的路径也是靠老品牌资源、明显功能差异,或更强的投放与内容能力硬推。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经进入高风险的价格战区,且对小商家尤其不友好。 你的预算 500,000 CNY 表面上足够覆盖单个 ASIN 的前期上架,但按当前样本看,真正能跑通的不是“便宜试错”,而是要么靠老品牌资源硬推,要么靠明显差异化;现在新品牌新品盈利率为 0%,市场总体可盈利产品占比只有 22.64%,新上新产品盈利率也只有 16.67%,说明新入场并不轻松。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌只有5个,但旧品牌有19个,且新上架产品只有16.67%能跑出盈利,整体利润区间还落在-2.40%到16.10%,明显是价格竞争很重、失败率偏高的市场。对小商家来说几乎没有舒服的切口;对大品牌来说也不是好市场,因为不是靠规模就能轻松赢,而是要持续砸钱打价格和流量。
这个市场不值得进入:利润结构偏弱,且新品牌几乎没有可复制的成功样本。 新品里只有少数产品能做到15%~20%+利润,但真正的新品牌成功率接近0,当前更像是老品牌和高投入品牌在收割,新小品牌没有明显胜算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F1T5WYPQ | bussdis | 2025-03-18 | Yes | $20.01 | 3000pcs | $60030.0 | 18.48% | $11093.55 |
![]() | B0F1YNJJ5G | Josmimic | 2025-03-19 | Yes | $14.98 | 1000pcs | $14980.0 | 20.02% | $2999.0 |
![]() | B0DS1SFC7C | Mkono | 2025-01-02 | Yes | $15.04 | 1000pcs | $15040.0 | 14.5% | $2180.8 |
![]() | B0FYLZ15ST | Mkono | 2025-10-31 | Yes | $19.04 | 500pcs | $9520.0 | 20.38% | $1940.18 |
![]() | B0FF9ZRWD3 | VLANDO | 2025-06-24 | Yes | $23.33 | 200pcs | $4666.0 | 19.09% | $890.74 |
![]() | B0F48HDB96 | Mkono | 2025-04-09 | Yes | $15.32 | 400pcs | $6128.0 | 14.24% | $872.63 |
![]() | B0FWC38TK8 | Mkono | 2025-10-15 | Yes | $15.54 | 300pcs | $4662.0 | 14.8% | $689.98 |
![]() | B0FH6NLHYJ | Mkono | 2025-07-10 | Yes | $15.16 | 200pcs | $3032.0 | 13.74% | $416.6 |
![]() | B0CC9Q5T9T | Yoimori | 2023-06-29 | Yes | $24.43 | 100pcs | $2443.0 | 16.8% | $410.43 |
![]() | B0D2D49CHL | SONGMICS | 2024-08-12 | Yes | $19.85 | 100pcs | $1985.0 | 15.52% | $308.08 |
![]() | B0C4L67TFL | SONGMICS | 2023-08-31 | Yes | $19.95 | 100pcs | $1995.0 | 13.88% | $276.91 |
![]() | B0F1YPNZ47 | Josmimic | 2025-03-19 | Yes | $14.94 | 50pcs | $747.0 | 20.03% | $149.63 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FYLZ15ST | Mkono | 2025-10-31 | Yes | $19.04 | 500pcs | $9520.0 | 20.38% | $1940.18 |
![]() | B0FWC38TK8 | Mkono | 2025-10-15 | Yes | $15.54 | 300pcs | $4662.0 | 14.8% | $689.98 |
这个市场不值得进入。 新品牌新上架的成功率只有16.67%,而且全部来自“新链接挂在老款上”,真正的新品牌纯新产品成功率是0%;同时2025年后新品牌集中涌入,2025年11月出现7个新产品全军覆没,2026年又继续出现新增失败,已经是明显的竞争加剧而不是机会窗口。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论是明确的:新品牌几乎全军覆没,且近期进入节奏越快、赚钱越难,已经接近价格战/过度拥挤状态。 用户预算 50万CNY 表面上足够做单品启动,但在这个市场里,钱不是主要问题,问题是新进入品牌很难把新品做成稳定盈利,且很可能还要额外投入品牌、内容和验证成本。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 8 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |