Mkono Necklace Holder Organizer, 22 Hooks Gold Jewelry Display Tree Stand
Clothing, Shoes & Jewelry - 产品分析报告
  • Benchmark ASIN
    B0DS1SFC7C
  • Marketplace
    US
  • Category ID
    7141123011
  • Analyzed Products
  • Keyword
    necklace holder stand, necklace organizer stand, jelry display tree
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥9.02estimated
  • Data Date
    2026-08-10
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
12
New Brand (8)
Old Brand (4)
Success rate (all brands)
16.67%
New Brand (0.00%)
Old Brand (50.00%)
Most products net profit margin range
-2.40% - 16.10%
Listing

Report summary from Keble AI Agent: Listing

这个市场不建议进入:它已经是明显的价格竞争区,且新品牌几乎没有可复制的盈利样本。对大品牌和小商家都不友好,唯一能跑出来的路径也是靠老品牌资源、明显功能差异,或更强的投放与内容能力硬推。

Recommended Products Features Direction
B0CN477MWN
Why do customers choose it?
  • 黑色天鹅绒外观更偏向陈列道具风格
  • 胸模/人台式项链展示造型,体积小巧,约7.68英寸高
  • 加重底座和后部松紧带用于固定较长项链
  • 更偏向精品店橱窗、拍摄静物和少量首饰陈列,而非大量收纳需求
  • Sales
    Avg. price: $22.96|Latest price: $22.96|Approx. recent monthly revenue: - (- pcs)|Net profit margin: 14.95%
    B0G44H4S6S
    Why do customers choose it?
  • 米色竹木+PU皮面板的组合,视觉上比常见金属款更偏自然家居风
  • 三件套、两种尺寸的多层可拆卸展示架,属于常见展示架思路的轻微差异化
  • 可拆卸免工具拼装,适合摊位/门店快速陈列
  • 更偏向珠宝摊主、手作市集卖家和需要桌面展示的轻量商家
  • Sales
    Avg. price: $19.64|Latest price: $18.98|Approx. recent monthly revenue: $982.00 (50 pcs)|Net profit margin: 1.74%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    5 new brands19 old brands
    5 brands have new listings2 brands have new listings
    8 new listings4 new listings
    0 succeeded
    2 succeeded
    8 failed
    2 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      不建议进入,这个市场已经进入高风险的价格战区,且对小商家尤其不友好。 你的预算 500,000 CNY 表面上足够覆盖单个 ASIN 的前期上架,但按当前样本看,真正能跑通的不是“便宜试错”,而是要么靠老品牌资源硬推,要么靠明显差异化;现在新品牌新品盈利率为 0%,市场总体可盈利产品占比只有 22.64%,新上新产品盈利率也只有 16.67%,说明新入场并不轻松。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      33.33%
      New listing success rate (old brands):
      50.00%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      Alternatives
      1. 壁挂式首饰挂钩/门后挂架:比台式首饰树更便宜,几乎不占桌面空间,适合租房或小空间用户。
      2. 抽屉式绒布首饰托盘/分格收纳盒:通常单价更低、拿取更直观,且能直接放进抽屉,减少桌面杂乱。
      3. 旅行首饰收纳包/首饰卷:更便携、价格低,适合只想临时收纳或经常出差的人,不需要固定摆放。
      4. 自粘式墙面首饰收纳条/挂钩排:安装简单、成本低于独立支架,适合用最少预算解决项链缠绕问题。
      5. 衣柜内挂式首饰整理袋:利用现成衣柜空间,收纳量通常更高,适合不想在卧室额外摆放收纳架的用户。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入:新品牌只有5个,但旧品牌有19个,且新上架产品只有16.67%能跑出盈利,整体利润区间还落在-2.40%到16.10%,明显是价格竞争很重、失败率偏高的市场。对小商家来说几乎没有舒服的切口;对大品牌来说也不是好市场,因为不是靠规模就能轻松赢,而是要持续砸钱打价格和流量。

      Oqqlin
      New products with Highest revenueLeast investment in new productsMost investment in new products
      Oqqlin 3 Pcs Necklace Display Stands for Selling, Bamboo Necklace Holder with PU Leather Panel Beige Multi-Tiered Jewelry Display Storage Set for Vendors and Home (11.8x7.9x3.3 Inch/10.6x3.9x3.7 Inch)
      Recent Monthly Revenue (USD):$982.00(50pcs/month)
      B0G44H4S6S (4/5 (17 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      bussdis
      Old brand with the most profitable new products
      bussdis 2 Tier Bracelet Holder Display, Necklace Holder Organizer, Beige
      Recent Monthly Revenue (USD):$60,030.00(3000pcs/month)
      B0F1T5WYPQ (4.7/5 (608 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      HANLANXUE
      Least profitable new products
      HANLANXUE 4pcs Necklace Display Stands, Wood Pendant Necklace Holder
      Recent Monthly Revenue (USD):-(-)
      B0G9JSWZ8F (5/5 (5 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      GemeShou Black necklace storage organizer for sale, Velvet necklace holder stand, jewelry bust display stands, Jewelry Mannequin for Countertop, Showcase【Black-Small height 7.68 inch】
      Differentiation:
      1. 胸模人台造型,和普通首饰架差异最大
      2. 黑色天鹅绒外观很吸睛,适合橱窗/拍照
      3. 体积小巧,像展示道具而非收纳工具
      B0CN477MWN (4/5 (47 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
      Oqqlin 3 Pcs Necklace Display Stands for Selling, Bamboo Necklace Holder with PU Leather Panel Beige Multi-Tiered Jewelry Display Storage Set for Vendors and Home (11.8x7.9x3.3 Inch/10.6x3.9x3.7 Inch)
      Differentiation:
      1. 竹木+PU皮面板,风格和金属款差异明显
      2. 三件套多尺寸展示架,适合摊位陈列
      3. 整体偏自然家居感,适合卖家和展示场景
      B0G44H4S6S (4/5 (17 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入:利润结构偏弱,且新品牌几乎没有可复制的成功样本。 新品里只有少数产品能做到15%~20%+利润,但真正的新品牌成功率接近0,当前更像是老品牌和高投入品牌在收割,新小品牌没有明显胜算。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0F1T5WYPQ
      B0F1T5WYPQ
      bussdis
      2025-03-18
      Yes
      $20.01
      3000pcs
      $60030.0
      18.48%
      $11093.55
      B0F1YNJJ5G
      B0F1YNJJ5G
      Josmimic
      2025-03-19
      Yes
      $14.98
      1000pcs
      $14980.0
      20.02%
      $2999.0
      B0DS1SFC7C
      B0DS1SFC7C
      Mkono
      2025-01-02
      Yes
      $15.04
      1000pcs
      $15040.0
      14.5%
      $2180.8
      B0FYLZ15ST
      B0FYLZ15ST
      Mkono
      2025-10-31
      Yes
      $19.04
      500pcs
      $9520.0
      20.38%
      $1940.18
      B0FF9ZRWD3
      B0FF9ZRWD3
      VLANDO
      2025-06-24
      Yes
      $23.33
      200pcs
      $4666.0
      19.09%
      $890.74
      B0F48HDB96
      B0F48HDB96
      Mkono
      2025-04-09
      Yes
      $15.32
      400pcs
      $6128.0
      14.24%
      $872.63
      B0FWC38TK8
      B0FWC38TK8
      Mkono
      2025-10-15
      Yes
      $15.54
      300pcs
      $4662.0
      14.8%
      $689.98
      B0FH6NLHYJ
      B0FH6NLHYJ
      Mkono
      2025-07-10
      Yes
      $15.16
      200pcs
      $3032.0
      13.74%
      $416.6
      B0CC9Q5T9T
      B0CC9Q5T9T
      Yoimori
      2023-06-29
      Yes
      $24.43
      100pcs
      $2443.0
      16.8%
      $410.43
      B0D2D49CHL
      B0D2D49CHL
      SONGMICS
      2024-08-12
      Yes
      $19.85
      100pcs
      $1985.0
      15.52%
      $308.08
      B0C4L67TFL
      B0C4L67TFL
      SONGMICS
      2023-08-31
      Yes
      $19.95
      100pcs
      $1995.0
      13.88%
      $276.91
      B0F1YPNZ47
      B0F1YPNZ47
      Josmimic
      2025-03-19
      Yes
      $14.94
      50pcs
      $747.0
      20.03%
      $149.63

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0FYLZ15ST
      B0FYLZ15ST
      Mkono
      2025-10-31
      Yes
      $19.04
      500pcs
      $9520.0
      20.38%
      $1940.18
      B0FWC38TK8
      B0FWC38TK8
      Mkono
      2025-10-15
      Yes
      $15.54
      300pcs
      $4662.0
      14.8%
      $689.98
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入。 新品牌新上架的成功率只有16.67%,而且全部来自“新链接挂在老款上”,真正的新品牌纯新产品成功率是0%;同时2025年后新品牌集中涌入,2025年11月出现7个新产品全军覆没,2026年又继续出现新增失败,已经是明显的竞争加剧而不是机会窗口。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Mkono

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      VLANDO
      Tondiamo
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,结论是明确的:新品牌几乎全军覆没,且近期进入节奏越快、赚钱越难,已经接近价格战/过度拥挤状态。 用户预算 50万CNY 表面上足够做单品启动,但在这个市场里,钱不是主要问题,问题是新进入品牌很难把新品做成稳定盈利,且很可能还要额外投入品牌、内容和验证成本。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500011008
      202600000002
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000000
      2025/900000000
      2025/1000011000
      2025/1100000007
      2025/1200000001
      2026/100000000
      2026/200000001
      2026/300000000
      2026/400000001
      2026/500000000
      2026/600000000
      2026/700000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      SONGMICS Necklace Holder, Jewelry Stand Holder Organizer, Jewelry Display with Metal Frame, Velvet Tray, Earring Bracelet Holder, for Gift Idea, 4.5 x 7.7 x 12.1 inch, Jelly Pink UJJS021R01
      Price (USD)
      $19.85
      Released Type
      Old Release (2024-08-12)
      Brand is an old entry in this market
      Size and Weight
      33.2 x 21.4 x 4.5 cm, 580.00g

      Profitable Factors

      Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      Jelly Pink配色在同类金属/木质款中更显柔和、偏礼物属性。, 双层独立收纳结构,间距更大,且比常规款更高,适合长项链悬挂。

      Key Buying Motive

      双层分区可同时收纳耳环、手链、项链和小物件,功能覆盖更全面。

      Target Customers

      更适合需要在梳妆台上高密度收纳多种首饰、同时重视摆放美观度的女性用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $1,985.00
      100 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      11.19% / 15.52%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -3.09% / 1.23%
      Peak / Non Peak

      Sales & BSR Performance

      Mkono Necklace Holder Organizer, 22 Hooks Gold Jewelry Display Tree Stand
      Price (USD)
      $15.04
      Released Type
      Old Release (2025-01-02)
      Brand is an old entry in this market
      Size and Weight
      25.2 x 19.3 x 3.9 cm, 320.00g

      Profitable Factors

      Based on old ASINLow pricing strategy

      Design & Appearance

      金色款更偏向轻奢饰品台面展示风格,和白色/黑色款形成清晰区分, 22个挂钩的金属树形结构,配木质底座,属于通用市场款但在同类中偏高挂钩密度

      Key Buying Motive

      22挂钩大容量收纳,兼顾项链防缠绕与台面展示

      Target Customers

      适合项链数量较多、需要桌面快速取戴且重视展示效果的家用用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $15,040.00
      1000 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      10.41% / 14.50%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      0.01% / 4.10%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 20%
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