Mkono Necklace Holder Organizer, 22 Hooks Gold Jewelry Display Tree Stand
Jewelry Towers - 产品分析报告
  • Benchmark ASIN
    B0DS1SFC7C
  • Marketplace
    US
  • Category ID
    16350341
  • Analyzed Products
  • Keyword
    jewelry organizer, jewelry holder, jewelry stand
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥9.02estimated
  • Data Date
    2026-08-10
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
27
New Brand (12)
Old Brand (15)
Success rate (all brands)
33.33%
New Brand (0.00%)
Old Brand (60.00%)
Most products net profit margin range
5.40% - 18.31%
Listing

Report summary from Keble AI Agent: Listing

这个市场不适合进入,结论很明确:已经是高压竞争区,且新品牌几乎没有可复制的成功样本。 用户预算50万CNY表面上够做单个ASIN的前期启动,但在这个类目里,钱不是最大问题,真正的问题是利润被压、同质化严重,新品牌很难靠正常打法做出稳定回报。

Recommended Products Features Direction
B0FNR2PYNY
Why do customers choose it?
  • 黑金配色,整体更偏轻奢感
  • 三层分区+托盘一体式结构,层高错落,兼顾悬挂与收纳
  • 同时覆盖项链、耳环、手链、戒指等多品类收纳,且托盘区提升小物整理效率
  • 偏好桌面陈列感、希望一站式收纳多种首饰的女性用户
  • Sales
    Avg. price: $25.28|Latest price: $21.49|Approx. recent monthly revenue: $1,264.00 (50 pcs)|Net profit margin: 18.61%
    B0FWC38TK8
    Why do customers choose it?
  • 白色金属+木质底座的简洁组合,整体更偏轻家居展示风格
  • 22个挂钩的树形首饰架,主打竖向开放式展示,和带托盘/双层结构的竞品区分明显
  • 22个挂钩,收纳密度更高,适合项链集中悬挂防缠绕
  • 适合项链数量较多、希望桌面占地小且快速取用的女性用户
  • Sales
    Avg. price: $15.54|Latest price: $15.99|Approx. recent monthly revenue: $4,662.00 (300 pcs)|Net profit margin: 14.80%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    7 new brands24 old brands
    7 brands have new listings5 brands have new listings
    12 new listings15 new listings
    0 succeeded
    9 succeeded
    12 failed
    6 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不该进。 用户预算 50万CNY 看起来足够覆盖单个新品的前期启动,但市场已经被价格战和低利润挤压,新品牌新上架的成功率是 0%,新品牌新上架失败率是 100%,不是适合小商家切入的赛道。

      Early sourcing + logistics + marketing budget (USD)
      $1,036.51 - $1,700.18
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      55.55%
      New listing success rate (old brands):
      60.00%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      ...
      Alternatives
      1. 抽屉分隔收纳盒:比立式首饰架更便宜、更省空间,适合放在衣柜/梳妆台抽屉里,用户不需要额外占用台面。
      2. 旅行首饰收纳包/卷包:价格通常更低,携带更方便,适合经常出差或不想在家里摆放展示架的人。
      3. 密封小收纳盒(透明PP/亚克力):可快速分类耳钉、戒指、手链,获取成本低,适合临时或基础收纳需求。
      4. 多层化妆收纳盒带隔层:与首饰架功能部分重叠,但兼容首饰、手表、小配饰和化妆品,适合希望“一盒多用”的用户。
      5. 壁挂式置物钩/挂杆:比桌面首饰架更节省台面空间,安装后取放方便,适合小户型用户。
      6. 首饰收纳盘/托盘:无需组装,直接摆放即可,适合日常频繁取戴的用户,也更容易融入梳妆台。
      7. 可折叠布艺收纳袋/首饰袋:通常更轻便、价格更低,适合低预算或仅需基础防尘收纳的用户。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不适合进入,结论很明确:新品几乎全军覆没,已经进入高压价格战。 你如果是小品牌,直接不建议做;如果是大品牌,也只有靠强品牌、重投放和明显差异化才有机会,但不是好市场。

      RNTBWD
      New products with Highest revenue
      RNTBWD Earring Holder Organizer, Earring Display For Vendors, Earring Organizer, Earring Holder, Rose Gold Jewelry Organizers and Storage(5 Tiers & 120 holes)
      Recent Monthly Revenue (USD):-(-)
      B0FM7VJ7K6 (4.8/5 (48 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      RNTBWD Earring Holder Organizer, Earring Display For Vendors, Earring Holder Organizer For Girls, Women, Earring Organizers and Storage, Jewelry Holder(5 Tiers & 120 holes)
      Recent Monthly Revenue (USD):$799.50(50pcs/month)
      B0FM7X5LPD (4.6/5 (51 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      bussdis
      Old brand with the most profitable new products
      bussdis 2 Tier Bracelet Holder Display, Necklace Holder Organizer, Beige
      Recent Monthly Revenue (USD):$60,030.00(3000pcs/month)
      B0F1T5WYPQ (4.7/5 (608 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      bussdis 2 Tier Bracelet Holder Display, Necklace Holder Organizer, Black
      Recent Monthly Revenue (USD):$9,975.00(500pcs/month)
      B0F1T2H5JQ (4.7/5 (607 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      bussdis 2 Tier Bracelet Holder Display, Necklace Holder Organizer, Grey
      Recent Monthly Revenue (USD):$6,165.00(300pcs/month)
      B0FTS6V6JQ (4.7/5 (604 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      milylove
      Most investment in new productsLeast investment in new products
      milylove 4-Tier Earring Holder Organizer Stand,Stud Earring Organizers and Storage with Ring Tray, Adjustable Earring Rack Jewelry Display Tree, 96 Holes and 88 Grooves for Earrings(Balck)
      Recent Monthly Revenue (USD):-(-)
      B0G8XVHHPS (4.1/5 (33 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      milylove Jewelry Organizer Stand Jewelry Necklace Holder, 5-Tier Jewelry Organizers and Storage for Necklace Earring Bracelet Ring, Metal Jewelry Display Tree, Gifts Room Dorm Decor for Girls - Gold
      Recent Monthly Revenue (USD):-(-)
      B0H4V5GYCZBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      milylove Jewelry Organizer Stand Jewelry Necklace Holder, 5-Tier Jewelry Organizers and Storage for Necklace Earring Bracelet Ring, Metal Jewelry Display Tree, Gifts Room Dorm Decor for Girls - Gold
      Recent Monthly Revenue (USD):$499.50(50pcs/month)
      B0G5YL9ZTS (3.9/5 (43 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      YTBRFUY
      Least profitable new products
      Bracelet Holder Display, Jewelry Organizers and Storage for Necklaces,Rings
      Recent Monthly Revenue (USD):-(-)
      B0H22QSFF8 (3/5 (1 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      VLANDO 3 Tier Jewelry Stand Organizer with Tary, Leather Jewelry Holder Display for Women, Gold Jewlery Holder Display for Necklace, Earring, Bracelet, Rings - Black
      Differentiation:
      1. 三层分区+托盘,功能组合最完整
      2. 黑金配色,轻奢感最强,图片更吸睛
      3. 更适合一次收纳多种首饰,桌面陈列感强
      B0FNR2PYNY (4.5/5 (451 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      Mkono Necklace Holder Organizer, 22 Hooks White Jewelry Display Tree Stand
      Differentiation:
      1. 22个挂钩树形结构,和托盘款差异最大
      2. 白色+木底座,风格更清爽自然
      3. 竖向开放展示,适合项链多、占地小
      B0FWC38TK8 (4.5/5 (477 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,核心原因是新品牌已经连续失败、利润被压到偏低区间,且竞争明显偏向老品牌和强势品牌。 以当前样本看,新品牌新上架的盈利率是0%,新品牌新上架的非盈利率是100%;而老品牌新上架的盈利率虽然有60%,但也有40%不赚钱,说明这不是小品牌友好的增量市场。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0BRKSVP4Z
      B0BRKSVP4Z
      pickpiff
      2023-01-03
      Yes
      $17.31
      3000pcs
      $51930.0
      23.57%
      $12239.91
      B0F1T5WYPQ
      B0F1T5WYPQ
      bussdis
      2025-03-18
      Yes
      $20.01
      3000pcs
      $60030.0
      18.48%
      $11093.55
      B0C5D5FNG1
      B0C5D5FNG1
      pickpiff
      2023-05-17
      Yes
      $15.17
      1000pcs
      $15170.0
      20.43%
      $3099.24
      B0F1YNJJ5G
      B0F1YNJJ5G
      Josmimic
      2025-03-19
      Yes
      $14.98
      1000pcs
      $14980.0
      20.02%
      $2999.0
      B0CCDRZ9MS
      B0CCDRZ9MS
      pickpiff
      2023-07-20
      Yes
      $16.25
      800pcs
      $13000.0
      21.76%
      $2828.8
      B0FF9V856Y
      B0FF9V856Y
      VLANDO
      2025-06-24
      Yes
      $22.14
      700pcs
      $15498.0
      17.25%
      $2673.41
      B0F83QXWVN
      B0F83QXWVN
      VLANDO
      2025-05-09
      Yes
      $17.34
      1000pcs
      $17340.0
      13.98%
      $2424.14
      B0DS1SFC7C
      B0DS1SFC7C
      Mkono
      2025-01-02
      Yes
      $15.04
      1000pcs
      $15040.0
      14.5%
      $2180.8
      B0FYLZ15ST
      B0FYLZ15ST
      Mkono
      2025-10-31
      Yes
      $19.04
      500pcs
      $9520.0
      20.38%
      $1940.18
      B0F1T2H5JQ
      B0F1T2H5JQ
      bussdis
      2025-03-18
      Yes
      $19.95
      500pcs
      $9975.0
      16.59%
      $1654.86
      B0FTS6V6JQ
      B0FTS6V6JQ
      bussdis
      2025-10-03
      Yes
      $20.55
      300pcs
      $6165.0
      19.9%
      $1226.84
      B0DG2Y1NWL
      B0DG2Y1NWL
      pickpiff
      2023-05-05
      Yes
      $17.14
      300pcs
      $5142.0
      23.39%
      $1202.72
      B0FN7GG49T
      B0FN7GG49T
      pickpiff
      2023-05-05
      Yes
      $19.68
      200pcs
      $3936.0
      27.02%
      $1063.51
      B0F1STJ993
      B0F1STJ993
      bussdis
      2025-03-18
      Yes
      $19.29
      300pcs
      $5787.0
      17.47%
      $1010.99
      B0F83TJJ5Y
      B0F83TJJ5Y
      VLANDO
      2025-05-09
      Yes
      $19.59
      300pcs
      $5877.0
      15.82%
      $929.75
      B0FF9ZRWD3
      B0FF9ZRWD3
      VLANDO
      2025-06-24
      Yes
      $23.33
      200pcs
      $4666.0
      19.09%
      $890.74
      B0F48HDB96
      B0F48HDB96
      Mkono
      2025-04-09
      Yes
      $15.32
      400pcs
      $6128.0
      14.24%
      $872.63
      B0FTRLLDVD
      B0FTRLLDVD
      bussdis
      2025-10-03
      Yes
      $19.92
      200pcs
      $3984.0
      19.2%
      $764.93
      B0FWC38TK8
      B0FWC38TK8
      Mkono
      2025-10-15
      Yes
      $15.54
      300pcs
      $4662.0
      14.8%
      $689.98
      B0DMDG4Q8M
      B0DMDG4Q8M
      bussdis
      2024-02-21
      Yes
      $13.05
      300pcs
      $3915.0
      15.67%
      $613.49

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0FYLZ15ST
      B0FYLZ15ST
      Mkono
      2025-10-31
      Yes
      $19.04
      500pcs
      $9520.0
      20.38%
      $1940.18
      B0FTS6V6JQ
      B0FTS6V6JQ
      bussdis
      2025-10-03
      Yes
      $20.55
      300pcs
      $6165.0
      19.9%
      $1226.84
      B0FTRLLDVD
      B0FTRLLDVD
      bussdis
      2025-10-03
      Yes
      $19.92
      200pcs
      $3984.0
      19.2%
      $764.93
      B0FWC38TK8
      B0FWC38TK8
      Mkono
      2025-10-15
      Yes
      $15.54
      300pcs
      $4662.0
      14.8%
      $689.98
      B0H35S1FKM
      B0H35S1FKM
      bussdis
      2026-05-28
      Yes
      $19.77
      100pcs
      $1977.0
      16.64%
      $328.98
      B0GKNH6469
      B0GKNH6469
      VLANDO
      2026-01-30
      Yes
      $19.83
      100pcs
      $1983.0
      16.37%
      $324.62
      B0FNR2PYNY
      B0FNR2PYNY
      VLANDO
      2025-08-26
      Yes
      $25.28
      50pcs
      $1264.0
      18.61%
      $235.24
      B0FNQSJZ74
      B0FNQSJZ74
      VLANDO
      2025-08-26
      Yes
      $23.7
      50pcs
      $1185.0
      14.28%
      $169.22
      B0FRMVVPFG
      B0FRMVVPFG
      lengnoyp
      2025-09-18
      Yes
      $11.69
      100pcs
      $1169.0
      10.64%
      $124.39
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合现在进入:新品牌成功率为 0%,新上架产品里 66.67% 都亏损,且只有 3.70% 是真正“新上架”成功,说明市场已经被老品牌和旧链接玩法锁死,属于高竞争、接近价格战的环境。 用户预算 50 万人民币看起来够覆盖单个 ASIN 的前期投入,但这不是问题的关键;关键是新品牌在这个类目里没有可复制的自然成功样本,硬进只会把钱烧在流量和改款上。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      bussdis
      Mkono
      VLANDO
      lengnoyp

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      VLANDO
      OAOLEER
      milylove
      RNTBWD
      SONGMICS
      GEAMSAM
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,已经是高风险的价格战区。 新品牌的结果是 12 个样本里 0 个盈利、盈利率 0%,而整体新上架产品盈利率也只有 33.33%,说明最近入场更难赚钱,不是变好而是变差。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500161007
      2026000200010
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800020003
      2025/900110001
      2025/1000031001
      2025/1100000001
      2025/1200000001
      2026/100010001
      2026/200000001
      2026/300000001
      2026/400000002
      2026/500010003
      2026/600000002
      2026/700000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      VLANDO 2 Tier Bracelet Holder with Tray - Leather Jewelry Stand Organizer for Women - Necklace Holder Display for Necklace, Watches, Rings, Earrings, Bangle, Scrunchie - White
      Price (USD)
      $17.34
      Released Type
      Old Release (2025-05-09)
      Brand is an old entry in this market
      Size and Weight
      30.5 x 22.3 x 4.0 cm, 490.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      白色皮革+金色金属框架,呈现更强的轻奢感, 双层横杆+底部托盘的一体式珠宝收纳架,兼顾悬挂与分格收纳

      Key Buying Motive

      可同时收纳手链、项链、耳环、戒指以及发圈/小件,功能组合更完整

      Target Customers

      偏好梳妆台展示感、希望快速取戴并节省整理时间的女性用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $17,340.00
      1000 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      9.56% / 13.98%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -4.25% / 0.17%
      Peak / Non Peak

      Sales & BSR Performance

      Mkono Necklace Holder Organizer, 22 Hooks Wood Jewelry Display Tree Stand
      Price (USD)
      $15.16
      Released Type
      Old Release (2025-07-10)
      Brand is an old entry in this market
      Size and Weight
      24.8 x 19.7 x 4.0 cm, 381.00g

      Profitable Factors

      Established brand with longevityBased on old ASIN

      Design & Appearance

      木纹底座带来更自然、家居感的视觉风格, 22个挂钩的树形首饰架,偏向竖向展示与小占地

      Key Buying Motive

      22个挂钩,收纳容量更大,适合集中展示长项链并减少缠绕

      Target Customers

      更适合拥有较多项链、希望桌面小占位且偏好木质家居风格的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $3,032.00
      200 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      9.61% / 13.74%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -2.67% / 1.45%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 18%
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