
这个市场不适合进入,结论很明确:已经是高压竞争区,且新品牌几乎没有可复制的成功样本。 用户预算50万CNY表面上够做单个ASIN的前期启动,但在这个类目里,钱不是最大问题,真正的问题是利润被压、同质化严重,新品牌很难靠正常打法做出稳定回报。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 用户预算 50万CNY 看起来足够覆盖单个新品的前期启动,但市场已经被价格战和低利润挤压,新品牌新上架的成功率是 0%,新品牌新上架失败率是 100%,不是适合小商家切入的赛道。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:新品几乎全军覆没,已经进入高压价格战。 你如果是小品牌,直接不建议做;如果是大品牌,也只有靠强品牌、重投放和明显差异化才有机会,但不是好市场。
这个市场不值得进入,核心原因是新品牌已经连续失败、利润被压到偏低区间,且竞争明显偏向老品牌和强势品牌。 以当前样本看,新品牌新上架的盈利率是0%,新品牌新上架的非盈利率是100%;而老品牌新上架的盈利率虽然有60%,但也有40%不赚钱,说明这不是小品牌友好的增量市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BRKSVP4Z | pickpiff | 2023-01-03 | Yes | $17.31 | 3000pcs | $51930.0 | 23.57% | $12239.91 |
![]() | B0F1T5WYPQ | bussdis | 2025-03-18 | Yes | $20.01 | 3000pcs | $60030.0 | 18.48% | $11093.55 |
![]() | B0C5D5FNG1 | pickpiff | 2023-05-17 | Yes | $15.17 | 1000pcs | $15170.0 | 20.43% | $3099.24 |
![]() | B0F1YNJJ5G | Josmimic | 2025-03-19 | Yes | $14.98 | 1000pcs | $14980.0 | 20.02% | $2999.0 |
![]() | B0CCDRZ9MS | pickpiff | 2023-07-20 | Yes | $16.25 | 800pcs | $13000.0 | 21.76% | $2828.8 |
![]() | B0FF9V856Y | VLANDO | 2025-06-24 | Yes | $22.14 | 700pcs | $15498.0 | 17.25% | $2673.41 |
![]() | B0F83QXWVN | VLANDO | 2025-05-09 | Yes | $17.34 | 1000pcs | $17340.0 | 13.98% | $2424.14 |
![]() | B0DS1SFC7C | Mkono | 2025-01-02 | Yes | $15.04 | 1000pcs | $15040.0 | 14.5% | $2180.8 |
![]() | B0FYLZ15ST | Mkono | 2025-10-31 | Yes | $19.04 | 500pcs | $9520.0 | 20.38% | $1940.18 |
![]() | B0F1T2H5JQ | bussdis | 2025-03-18 | Yes | $19.95 | 500pcs | $9975.0 | 16.59% | $1654.86 |
![]() | B0FTS6V6JQ | bussdis | 2025-10-03 | Yes | $20.55 | 300pcs | $6165.0 | 19.9% | $1226.84 |
![]() | B0DG2Y1NWL | pickpiff | 2023-05-05 | Yes | $17.14 | 300pcs | $5142.0 | 23.39% | $1202.72 |
![]() | B0FN7GG49T | pickpiff | 2023-05-05 | Yes | $19.68 | 200pcs | $3936.0 | 27.02% | $1063.51 |
![]() | B0F1STJ993 | bussdis | 2025-03-18 | Yes | $19.29 | 300pcs | $5787.0 | 17.47% | $1010.99 |
![]() | B0F83TJJ5Y | VLANDO | 2025-05-09 | Yes | $19.59 | 300pcs | $5877.0 | 15.82% | $929.75 |
![]() | B0FF9ZRWD3 | VLANDO | 2025-06-24 | Yes | $23.33 | 200pcs | $4666.0 | 19.09% | $890.74 |
![]() | B0F48HDB96 | Mkono | 2025-04-09 | Yes | $15.32 | 400pcs | $6128.0 | 14.24% | $872.63 |
![]() | B0FTRLLDVD | bussdis | 2025-10-03 | Yes | $19.92 | 200pcs | $3984.0 | 19.2% | $764.93 |
![]() | B0FWC38TK8 | Mkono | 2025-10-15 | Yes | $15.54 | 300pcs | $4662.0 | 14.8% | $689.98 |
![]() | B0DMDG4Q8M | bussdis | 2024-02-21 | Yes | $13.05 | 300pcs | $3915.0 | 15.67% | $613.49 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FYLZ15ST | Mkono | 2025-10-31 | Yes | $19.04 | 500pcs | $9520.0 | 20.38% | $1940.18 |
![]() | B0FTS6V6JQ | bussdis | 2025-10-03 | Yes | $20.55 | 300pcs | $6165.0 | 19.9% | $1226.84 |
![]() | B0FTRLLDVD | bussdis | 2025-10-03 | Yes | $19.92 | 200pcs | $3984.0 | 19.2% | $764.93 |
![]() | B0FWC38TK8 | Mkono | 2025-10-15 | Yes | $15.54 | 300pcs | $4662.0 | 14.8% | $689.98 |
![]() | B0H35S1FKM | bussdis | 2026-05-28 | Yes | $19.77 | 100pcs | $1977.0 | 16.64% | $328.98 |
![]() | B0GKNH6469 | VLANDO | 2026-01-30 | Yes | $19.83 | 100pcs | $1983.0 | 16.37% | $324.62 |
![]() | B0FNR2PYNY | VLANDO | 2025-08-26 | Yes | $25.28 | 50pcs | $1264.0 | 18.61% | $235.24 |
![]() | B0FNQSJZ74 | VLANDO | 2025-08-26 | Yes | $23.7 | 50pcs | $1185.0 | 14.28% | $169.22 |
![]() | B0FRMVVPFG | lengnoyp | 2025-09-18 | Yes | $11.69 | 100pcs | $1169.0 | 10.64% | $124.39 |
这个市场不适合现在进入:新品牌成功率为 0%,新上架产品里 66.67% 都亏损,且只有 3.70% 是真正“新上架”成功,说明市场已经被老品牌和旧链接玩法锁死,属于高竞争、接近价格战的环境。 用户预算 50 万人民币看起来够覆盖单个 ASIN 的前期投入,但这不是问题的关键;关键是新品牌在这个类目里没有可复制的自然成功样本,硬进只会把钱烧在流量和改款上。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险的价格战区。 新品牌的结果是 12 个样本里 0 个盈利、盈利率 0%,而整体新上架产品盈利率也只有 33.33%,说明最近入场更难赚钱,不是变好而是变差。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 6 | 1 | 0 | 0 | 7 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |