- Benchmark ASINB0GM6P593G
- MarketplaceUS
- Category ID16350341
- Analyzed Products
- Keywordrunning shoes, women's sandals, gold necklace
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.04estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显过热并进入价格战区。 关键证据很直接：31个新发布里只有1个能稳定盈利，成功率仅3.23%；新品牌一共12个，真正跑通的也只有 Lolalet 的 B0GTPS328B，说明现在不是扩张窗口，而是高失败率、低利润的硬拼环境。
价格和竞争都不友好。 新产品可识别利润率只有 1.29%~12.31%，大部分都在10%以下，符合你定义的价格战区；按时间看，2025年到2026年持续出现大量非盈利新品，最近一批新货几乎全军覆没，市场是走向更卷，不是变松。品牌层面，Josmimic 这类老品牌靠成熟款维持销量，B0F1YNJJ5G 月销1000、利润20.02%，B0DHZ9QHQ3 月销400、利润11.89%，B0F1CS6FJM 月销200、利润11.39%；但这类案例属于老品牌资源和供应链优势，不是小卖家的可复制路径。真正的小品牌成功样本只有 Lolalet 的 B0GTPS328B，售价16.44美元，月销500，月营收8220美元，利润率10.85%，而它靠的是“旧款基础上的外观+功能差异化”，且同品牌还有5个新品不盈利，说明小卖家即使做出差异化也只是在艰难突破，不是容易赚钱的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是值得进入的市场：新品成功率极低、价格战明显，而且已经出现过度拥挤的信号。 你的预算 50万 CNY 远高于单个新品前期推荐投入（约 111,908~133,046 USD），所以“钱不够”不是核心问题；真正的问题是，大多数新上架产品都没跑通，进入后更像是卷价格、卷投放、卷资源。
Early sourcing + logistics + marketing budget (USD)$1,119.08 - $1,330.46Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?32.25%New listing success rate (old brands):0.00%New listing success rate (new brands):4.76%Which new brands have these successful new listings?Alternatives- 首饰收纳盒/抽屉分隔盒：通常比展示架更便宜，也更适合预算有限、只想防缠绕和防丢失的用户；对不想占桌面空间的人更友好。
- 门后/衣柜内挂式首饰收纳袋：收纳容量大、无需组装，成本通常低于金属首饰架；适合租房、宿舍或桌面空间紧张的场景。
- 小型粘贴式首饰挂钩/墙面收纳条：安装简单、单价低，适合只需要挂少量项链和手链的用户；比独立支架更易快速上手。
- 旅行便携首饰包：如果用户只是临时存放或出门携带，软包/拉链包更轻便，价格通常更低，也不需要固定摆放位置。
- 可重复使用的收纳盒+防缠绕小袋组合：用普通小盒搭配小绒袋/自封袋替代专用支架，灵活度高、采购门槛低，适合先试用再决定是否升级。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，且新品牌几乎全军覆没。 你要么投入接近大品牌级别的资源去硬拼，要么就不该进场；对小卖家来说，这不是机会，是高风险价格战区。
Most investment in new productsNew products with Highest revenueLeast investment in new productsLolalet
Recent Monthly Revenue (USD):$8,220.00(500pcs/month)B0GTPS328B (4.4/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsJosmimic
Recent Monthly Revenue (USD):$14,980.00(1000pcs/month)B0F1YNJJ5G (4.4/5 (319 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,996.00(400pcs/month)B0DHZ9QHQ3 (4.6/5 (600 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,998.00(200pcs/month)B0F1CS6FJM (4.7/5 (599 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLyksgir
Recent Monthly Revenue (USD):-(-)B0GGNSX1F2 (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 深绿陶瓷+金色支架，撞色最醒目
- |
- 更像桌面摆件，装饰感强
- |
- 适合追求轻奢风的女性用户
B0FHVM9XD1 (4.4/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 22个挂钩，结构最不同
- |
- 树状造型更吸睛，适合展示
- |
- 金色轻奢风，适合多项链用户
B0DS1SFC7C (4.5/5 (479 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战和过度拥挤状态。 新品牌一共12个、旧品牌18个，但真正能打出盈利的新发布产品只有1个（Lolalet 的 B0GTPS328B），新发布盈利率只有3.23%；与此同时，新发布里不盈利的有20个，且 2025 年下半年到 2026 年持续大量出现非盈利新货，说明现在不是扩张窗口，而是越来越卷。
价格带也不友好。 全市场已知利润率里，0%~10%占29.76%，10%~20%占17.86%，合计47.62%都在低利润区；新产品里 0%~10% 占29.03%，10%~20% 占22.58%，但真正达到更健康区间的几乎没有。按你的规则，这已经是明显的低利润价格战环境；再看品牌数据，Lolalet 作为新进入品牌，6个产品里只有1个盈利，成功率16.67%，而且它的盈利款 B0GTPS328B 依赖的是“基于旧款做外观+功能差异化”，月销500、月营收8220美元、利润率10.85%，并不算强护城河。反过来，像 Josmimic 的 B0F1YNJJ5G、B0DHZ9QHQ3，B0DS1SFC7C 这些盈利款，月销量1000/400/1000，利润率也只有20.02%/11.89%/14.5%，说明能活下来的基本都是老品牌在用成熟供应链和持续投放硬撑；新品牌 B0FXV3DNJN、B0GGNSX1F2 这类即使有曝光，也因为缺乏独特性和竞争太强而不盈利。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1YNJJ5GJosmimic2025-03-19Yes$14.981000pcs$14980.020.02%$2999.0B0DS1SFC7CMkono2025-01-02Yes$15.041000pcs$15040.014.5%$2180.8B0DHZ9QHQ3Josmimic2024-09-26Yes$19.99400pcs$7996.011.89%$950.73B0GTPS328BLolalet2026-06-24Yes$16.44500pcs$8220.010.85%$891.87B0F1CS6FJMJosmimic2025-03-13Yes$19.99200pcs$3998.011.39%$455.38
B0BC94BZ79SRIWATANA2022-08-29Yes$19.11100pcs$1911.015.67%$299.46B0FHVM9XD1Josmimic2025-07-17Yes$14.91100pcs$1491.019.99%$298.06
B0F1YPNZ47Josmimic2025-03-19Yes$14.9350pcs$746.520.0%$149.3Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTPS328BLolalet2026-06-24Yes$16.44500pcs$8220.010.85%$891.87#New Product Success Rates
Listing这个市场不适合进入，结论很直接：已经接近价格战/拥挤区，新品牌成功率只有3.23%，而老品牌新上架也几乎全军覆没。 你能看到的唯一正例是 Lolalet 的 B0GTPS328B，属于少数靠差异化做出来的白帽新品，但它并不能证明市场好做，反而说明要靠更高投入和更强产品设计才勉强跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LolaletNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LolaletOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经偏过热，不能进。 近一年新品牌几乎都在亏，最新一批新品成功率只有3.23%，而且盈利产品占比只有9.52%，已经进入明显的价格战和高失败率区间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 0 0 0 12 2026 0 1 3 1 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 1 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 3 2026/1 0 1 1 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 1 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 1 1 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSRIWATANAB0BC94BZ79 (4.6/5 (8633 Reviews))SRIWATANA Jewelry Organizer Display Extra Tall Necklace Holder 3 Tier Jewelry Tree Stand, Gift Idea (White & Gold)
This listing is deemed profitablePrice (USD)$19.11Released TypeOld Release (2022-08-29)Brand is an old entry in this marketSize and Weight36.5 x 20.0 x 4.2 cm, 499.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白金配色，视觉上更偏轻奢/家居装饰风格, 三层分区+可旋转T杆结构，顶部更高，适合长项链悬挂Key Buying Motive
三层收纳结构，兼顾项链、耳环、戒指与小物，使用场景更完整Target Customers
偏好桌面装饰感、同时需要多类型首饰分类收纳的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,911.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.29% / 15.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.78% / 2.59%Peak / Non PeakSales & BSR Performance
JosmimicB0DHZ9QHQ3 (4.6/5 (600 Reviews))Jewelry Holder Stand with Ceramic Base: 12" Tall Necklace Organizer Rack, Tree Design Display Storage for Necklaces, Bracelets, Rings, Earrings, Aesthetic Room Décor for Girls and Women, Gold
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2024-09-26)Brand is an old entry in this marketSize and Weight32.0 x 22.7 x 5.7 cm, 670.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
金色支架搭配白色陶瓷底盘，形成明显的高端轻奢风格, 树形/T字支架+圆形陶瓷托盘的组合，兼具展示感和稳定性Key Buying Motive
陶瓷底座更稳，兼做首饰收纳盘，兼顾展示与防倾倒Target Customers
偏好梳妆台摆件、礼物属性强、同时重视家居装饰感的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,996.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.69% / 11.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.19% / -4.98%Peak / Non PeakSales & BSR Performance
Loading samples... 25%