
不建议进入。这个市场已经是明显的高竞争、低容错赛道,对小商家尤其不友好;大品牌即使有资源,也只能靠更高预算、改款和渠道能力硬打。 目前没有“30~100+新品牌涌入”的极端超饱和,但新品牌只有2个、7个新品牌新品里只有2个赚钱,成功率28.57%,同时58.33%的新品不赚钱,已经足够说明这里不是适合正常打法切入的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新品牌和小商家都不友好。 用户预算50万人民币能覆盖少数单品的前期打样、首批货、物流和基础投放,但不足以支撑长期研发、品牌建设和认证;更关键的是,新品成功率只有25%,而新品牌新品失败率高达71.43%,这是明显的高风险市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,尤其不适合中小卖家。 样本里新品牌成功率只有25%,但失败的新品牌新上架占71.43%,而且市场新上架里老品牌占比高达65%,说明这不是蓝海,而是被大品牌和老品牌持续挤压的细分红海;更关键的是,真正赚钱的新品并没有形成稳定的高成功率,进入后很容易先烧钱再被同质化拖死。
这个市场不值得进入,已经是明显的高风险价格战市场。 关键信号很直接:新品牌只有2个,但新品里盈利的只占28.57%,而不盈利的占71.43%;更糟的是,新品牌新品成功率不到10%那种“低成功率红线”虽然没被踩到,但大量新品都挤在20%~40%利润带,说明靠正常打法很难出头。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DWMM5M7F | NENESUPPLY | 2023-01-06 | Yes | $59.99 | 2000pcs | $119980.0 | 39.76% | $47704.05 |
![]() | B0F5QQ5QRS | APMOOM | 2025-04-21 | Yes | $64.05 | 500pcs | $32025.0 | 41.53% | $13299.99 |
![]() | B0DRXVP23G | NENESUPPLY | 2024-12-31 | Yes | $59.99 | 200pcs | $11998.0 | 39.63% | $4754.81 |
![]() | B0FPFQTQS5 | Momcozy | 2025-09-02 | Yes | $46.67 | 200pcs | $9334.0 | 40.85% | $3812.94 |
![]() | B0F5P51DZ9 | APMOOM | 2025-04-20 | Yes | $63.72 | 100pcs | $6372.0 | 41.41% | $2638.65 |
![]() | B09FNR8DBS | Elvie | 2021-09-30 | Yes | $20.9 | 400pcs | $8360.0 | 23.59% | $1972.13 |
![]() | B0DF2S5K6V | TOVVILD | 2024-09-01 | Yes | $11.86 | 600pcs | $7116.0 | 22.52% | $1602.53 |
![]() | B09FP5YVGT | Elvie | 2021-09-08 | Yes | $26.37 | 200pcs | $5274.0 | 30.18% | $1591.7 |
![]() | B07G3DYN25 | Elvie | 2019-07-31 | Yes | $22.8 | 200pcs | $4560.0 | 27.6% | $1258.57 |
![]() | B0FPXMB1KR | beaina | 2025-09-05 | Yes | $34.98 | 100pcs | $3498.0 | 35.15% | $1229.55 |
![]() | B0GTZ743KX | Wevedk | 2026-03-26 | Yes | $60.32 | 50pcs | $3016.0 | 37.95% | $1144.58 |
![]() | B0GKWWRPVN | CozyBabe | 2026-02-25 | Yes | $57.39 | 50pcs | $2869.5 | 39.12% | $1122.55 |
![]() | B0CPJJJVXD | Momcozy | 2025-01-20 | Yes | $30.92 | 100pcs | $3092.0 | 35.71% | $1104.16 |
![]() | B0D72XCG6Q | eufy Security | 2024-06-14 | Yes | $24.99 | 100pcs | $2499.0 | 35.95% | $898.4 |
![]() | B0DMJT8637 | IVARONAL | 2024-11-09 | Yes | $40.07 | 50pcs | $2003.5 | 36.94% | $740.1 |
![]() | B0DMJ76JQM | IVARONAL | 2024-11-09 | Yes | $40.11 | 50pcs | $2005.5 | 35.8% | $717.97 |
![]() | B0FPFS7RT4 | Momcozy | 2025-09-02 | Yes | $22.4 | 100pcs | $2240.0 | 29.58% | $662.6 |
![]() | B0CR3QJD2C | Gowing | 2023-12-25 | Yes | $36.97 | 50pcs | $1848.5 | 34.7% | $641.43 |
![]() | B0C532X66V | Gowing | 2023-12-25 | Yes | $35.94 | 50pcs | $1797.0 | 34.19% | $614.4 |
![]() | B0FB46SW9Y | beaina | 2025-05-28 | Yes | $34.99 | 50pcs | $1749.5 | 33.56% | $587.14 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPFQTQS5 | Momcozy | 2025-09-02 | Yes | $46.67 | 200pcs | $9334.0 | 40.85% | $3812.94 |
![]() | B0FPXMB1KR | beaina | 2025-09-05 | Yes | $34.98 | 100pcs | $3498.0 | 35.15% | $1229.55 |
![]() | B0GTZ743KX | Wevedk | 2026-03-26 | Yes | $60.32 | 50pcs | $3016.0 | 37.95% | $1144.58 |
![]() | B0GKWWRPVN | CozyBabe | 2026-02-25 | Yes | $57.39 | 50pcs | $2869.5 | 39.12% | $1122.55 |
![]() | B0FPFS7RT4 | Momcozy | 2025-09-02 | Yes | $22.4 | 100pcs | $2240.0 | 29.58% | $662.6 |
这不是适合进入的市场。 目前样本里新品牌成功率只有25.00%,但新上架产品整体只有25.00%能赚钱、58.33%是亏损;更关键的是,赚钱的多数来自老品牌/已验证老链接打法,说明新进入者要靠成熟品牌力和老品改款才能活下来,不是一个适合小品牌正面切入的赛道。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:正在走向拥挤,而且对小卖家尤其不友好。 近一年里,真正的新品牌只有2个(CozyBabe、Wevedk),看起来不是“30~100+新品牌涌入”的极端超饱和,但最近新入场产品里只有2/7能跑成盈利,成功率才28.57%,而且到2026年这批新入场里大量结果都落在“不盈利”或“数据未能稳定证明盈利”的区间,明显比2025年更难做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |