
结论:这个市场不值得进入,已经接近价格战区,对小卖家和跨品类大品牌都不友好。 新品牌成功率只有15.00%,而且新品牌样本里真正跑通的只有 Momstouch 和 Momcozy;多数新品利润率集中在9.26%~22.60%,说明不是“高利润蓝海”,而是靠差异化和品牌力硬拼的存量市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得新进入,尤其对小卖家不友好。 用户预算 50万人民币可以覆盖少数入场样品级成本,但市场里真正能跑通的新品已经非常少,价格压力也在加重,做进去大概率先亏。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经接近价格战区,而且新品牌新增明显偏多,胜率只有15%,对新卖家不友好。 目前看,能跑出来的只有少数具备明显执行力和资金的品牌;小卖家如果硬进,大概率会被低价、广告和前期投入拖垮。
结论很明确:这个市场不值得进入,已经接近价格战/过度拥挤区,新品牌成功率低,小商家更不适合。 目前新产品整体盈利率只有15.00%,而且新品牌新发产品的盈利样本极少,真正能跑出来的只有 Momcozy 的 B0FPFJWGKT(15.99 美元,43条评论,月销1000,利润率20.79%)和 Momstouch 的 B0FNK588RW(15.99 美元,43条评论,月销1000,利润率20.79%),这更像是少数样板,不是普遍机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D72VC38X | eufy Security | 2024-06-14 | Yes | $19.74 | 2000pcs | $39480.0 | 32.22% | $12720.46 |
![]() | B0FNK588RW | Momstouch | 2026-01-18 | Yes | $15.99 | 1000pcs | $15990.0 | 20.79% | $3324.33 |
![]() | B0F7LJ431S | PUMPMOM-US | 2023-02-16 | Yes | $13.67 | 1000pcs | $13670.0 | 19.22% | $2627.38 |
![]() | B08PTVLLWQ | PUMPMOM-US | 2020-12-07 | Yes | $11.43 | 1000pcs | $11430.0 | 14.34% | $1639.07 |
![]() | B0GHMMPYLM | IVARONAL | 2026-01-19 | Yes | $15.4 | 400pcs | $6160.0 | 23.31% | $1435.9 |
![]() | B0F8Q6F8C4 | IVARONAL | 2025-05-15 | Yes | $10.01 | 700pcs | $7007.0 | 20.08% | $1407.01 |
![]() | B0F7LHQ5ZC | PUMPMOM-US | 2023-02-16 | Yes | $13.8 | 500pcs | $6900.0 | 19.44% | $1341.36 |
![]() | B0FPFJWGKT | Momcozy | 2025-09-02 | Yes | $15.76 | 300pcs | $4728.0 | 27.44% | $1297.37 |
![]() | B0D1P24F3X | PUMPMOM-US | 2024-04-14 | Yes | $17.6 | 300pcs | $5280.0 | 19.92% | $1051.78 |
![]() | B0D1P1BHJL | PUMPMOM-US | 2024-04-14 | Yes | $17.6 | 200pcs | $3520.0 | 20.05% | $705.76 |
![]() | B0FFM7Y6N2 | BDICOVE | 2025-06-26 | Yes | $19.0 | 50pcs | $950.0 | 30.37% | $288.52 |
![]() | B08LMV48JZ | Maymom | 2019-08-12 | Yes | $18.99 | 50pcs | $949.5 | 22.64% | $214.97 |
![]() | B0FHHGJNBY | BDICOVE | 2025-07-14 | Yes | $20.03 | 50pcs | $1001.5 | 19.18% | $192.09 |
![]() | B0FHHH7KC7 | BDICOVE | 2025-07-14 | Yes | $20.06 | 50pcs | $1003.0 | 19.13% | $191.88 |
![]() | B0FHHHHDFZ | BDICOVE | 2025-07-14 | Yes | $20.05 | 50pcs | $1002.5 | 19.14% | $191.88 |
![]() | B0FFM76527 | BDICOVE | 2025-06-26 | Yes | $13.02 | 50pcs | $651.0 | 27.12% | $176.56 |
![]() | B0FHH67PXN | BDICOVE | 2025-07-14 | Yes | $20.04 | 50pcs | $1002.0 | 16.95% | $169.84 |
![]() | B0FHHDT32F | BDICOVE | 2025-07-14 | Yes | $20.02 | 50pcs | $1001.0 | 16.43% | $164.47 |
![]() | B08RYLZ9V7 | NENESUPPLY | 2020-10-20 | Yes | $14.99 | 50pcs | $749.5 | 21.13% | $158.37 |
![]() | B0DPZVDBKR | NENESUPPLY | 2023-03-11 | Yes | $14.99 | 50pcs | $749.5 | 20.25% | $151.78 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FNK588RW | Momstouch | 2026-01-18 | Yes | $15.99 | 1000pcs | $15990.0 | 20.79% | $3324.33 |
![]() | B0GHMMPYLM | IVARONAL | 2026-01-19 | Yes | $15.4 | 400pcs | $6160.0 | 23.31% | $1435.9 |
![]() | B0FPFJWGKT | Momcozy | 2025-09-02 | Yes | $15.76 | 300pcs | $4728.0 | 27.44% | $1297.37 |
这个市场不适合进入:新品牌成功率只有22.22%,整体新上架产品成功率15.00%,但失败面远大于成功面,而且成功基本集中在少数有品牌力的玩家身上。 这不是“容易赚钱”的市场;对小商家来说,只有极少数能靠明显差异化活下来,且大多数产品已经落入同质化和低利润竞争。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显的低利润/价格战状态。 新品牌真正跑出来的只有 Momstouch 的 B0FNK588RW,利润率 20.79%,但新品牌新发布整体成功率只有 22.22%,失败率高达 77.78%;更关键的是,最近新增里非盈利产品远多于盈利产品,市场是在变难,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |