![miracase Bike Phone Holder, [Support Video Recording] Motorcycle Phone Mount, [Quick Lock] Bicycle Phone Mount Handlebar Cell Phone Clamp for Scooter, Friendly Compatible with iPhone Samsung](https://m.media-amazon.com/images/I/71P9WdrZlgL._AC_SY145_.jpg)
- Benchmark ASINB0FL23J195
- MarketplaceUS
- Category ID23690037011
- Analyzed Products
- Keywordbike phone holder, motorcycle phone mount, bicycle phone mount, handlebar phone mount
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.50estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经明显进入价格战区，新品牌和小商家都不适合。 现有数据里，新品牌新上架成功率只有12.12%，低于10%高风险线附近；而近一年新品牌新增产品里 87.88% 不赚钱，利润分布也显示大量新品集中在低利润区，说明不是“有机会但难”，而是已经在被低价竞争压榨。
证据很直接：Lamicall 这类老牌仍然能靠品牌力和旧款持续赚钱，B085DMV7XD 利润率 23.35%，B0FF98TQNP 12.66%，B0FF965SSR 22.58%，月收入分别约 3198 万、742.7 万、285.4 万人民币；Miracase 作为新入局品牌，只有 B0FL23J195 这一款算赚钱，利润率 15.37%，月销约 1000 万人民币，但它的其他新款 B0GY7LXZXW、B0GY762ZS1、B0H4LJCVJ6 都不赚钱。 这说明市场不是没有赢家，而是赢家主要来自老牌升级款和少数带功能差异的新品；普通跟款、普通外观变化、普通四爪夹持方案都很难活。小商家里真正能算成功的案例很少，TXV 的 B0FQV49FC8 利润率 27.62% 但销量和品牌资源明显不是普通小卖家水平，HounaEira 两款新品全亏，说明<300 reviews 的小商家没有稳定可复制的成功样本，想进场大概率要靠强投放、强差异化，甚至偏激进营销才可能起量。用户预算 50 万 CNY 虽然够单个 ASIN 的前期启动，但对这个类目只够“开局”，不够打长期；以当前价格竞争和成功率看，大品牌进场可行但不值得，普通小商家不该进。
- 该市场结论：不值得进入。 市场增长趋势没有变好，最近新增新品多数继续失败，没有形成可复制的上升信号。
- 大品牌应参考的对象：Lamicall 的 B085DMV7XD、B0FF98TQNP、B0FF965SSR；如果要做，必须做功能升级和结构差异，不是简单换壳。
- 小商家应参考的对象：Miracase 的 B0FL23J195、TXV 的 B0FQV49FC8，但这两款更像“少数例外”，不是普通小品牌可以稳定复制的路径。
- 必须回避的信号：B0GY7LXZXW、B0GY762ZS1、B0H4LJCVJ6、B0H6B9RDHY 这类新品都没跑通，说明价格战和同质化已经很重。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经接近/进入价格战区，且不适合小商家，也不值得大品牌轻易追加投入。 用户预算500,000 CNY可以覆盖单个ASIN的前期启动，但对这个类目来说只是“够启动”，不代表够长期竞争；当前新品盈利率只有12.12%，全市场可识别盈利率16.67%，而新品牌新品盈利率仅8.33%、新品牌新品亏损率高达91.67%，说明新进入者大多在亏钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?27.27%New listing success rate (old brands):22.22%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 直接使用手机导航支架/车机支架式导航，放弃车把固定：如果用户主要需求是看路线，这类方案通常比手机夹具更便宜、更易安装，也更少受震动影响；在摩托车场景下可优先考虑原车支架或仪表台支架。
- 蓝牙耳机/骨传导耳机 + 语音导航：把“看手机”替换为“听导航”，几乎零安装成本，学习成本低，且对骑行和短途通勤更安全，适合只需要路线提示的人群。
- 腰包/臂包/骑行包里的手机收纳配合出发前离线导航：如果只是偶尔查看路线或接电话，用户可以直接把手机放在包里，必要时停车查看，成本远低于买支架。
- 头盔摄像/导航提示器一体的小型屏显设备：对摩托车用户而言，这类设备可替代手机车把支架的“实时可视”需求，虽然不是最便宜，但在安装便捷性和使用体验上常被认为是更省心的替代路径。
- 防水触控手机袋/上管包透明窗方案：对于自行车用户，透明窗手机袋可同时承担收纳与临时查看功能，价格通常更低、适配面更广，且无需精确匹配车把直径。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：整体已经接近价格战区，且新品牌成功率太低。 现有数据里，新品牌新上架盈利率只有8.33%，新上架非盈利率高达91.67%；市场总体可盈利产品只占16.67%，而新上架产品里能赚钱的只有12.12%，这说明进入后大概率先烧钱，短期很难跑通。
New products with Highest revenueMiracase
Recent Monthly Revenue (USD):$10,000.00(800pcs/month)B0FL23J195 (4.5/5 (1607 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLamicall
Recent Monthly Revenue (USD):$319,800.00(20000pcs/month)B085DMV7XD (4.6/5 (67941 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable![Lamicall Bike Motorcycle Phone Mount Holder - [1s Quick Lock]](https://m.media-amazon.com/images/I/71Wz74s6BoL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):$74,270.00(7000pcs/month)B0FF98TQNP (4.6/5 (1248 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable![Lamicall Bike Motorcycle Phone Mount Holder - [1s Quick Lock]](https://m.media-amazon.com/images/I/718ktVuFOVL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):$2,854.00(200pcs/month)B0FF965SSR (4.6/5 (1231 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsHounaEira
Recent Monthly Revenue (USD):-(-)B0H6B9RDHY (4/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6B1P3HPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 半包围设计，不遮挡摄像头
- |
- 支持边骑行边拍摄/录像
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- 外观更现代，适合爱记录骑行的人
B0FL23J195 (4.5/5 (1607 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黄色配色最醒目，货架上更抓眼
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- 下方带收纳挂钩，造型差异大
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- 更适合女性骑行和日常挂载需求
B0H6B9RDHY (4/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌成功率只有12.12%，新上架里87.88%不赚钱，而且2025-2026年连续出现大量新品牌/新链接失败，已经是明显的高风险竞争区。 价格并没有带来健康利润，反而是靠少数老牌和强势品牌撑住盘面；小商家如果没有明显差异化和足够投放，进去大概率就是烧钱。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B085DMV7XDLamicall2020-02-03Yes$15.9920000pcs$319800.023.35%$74673.3B0FF98TQNPLamicall2025-08-30Yes$10.617000pcs$74270.012.66%$9402.59
B0CR3ZBRK3Pnitri2023-12-29Yes$11.513000pcs$34530.010.3%$3556.59B0FL23J195Miracase2025-09-03Yes$12.5800pcs$10000.015.37%$1537.0
B0DG1HHWLQHiboy2024-09-04Yes$17.49300pcs$5247.023.47%$1231.48B0FF965SSRLamicall2025-08-30Yes$14.27200pcs$2854.022.58%$644.44
B0DZ5ZTYMTDawinga2025-03-04Yes$10.85500pcs$5425.010.94%$593.5
B0FQV49FC8TXV2025-10-01Yes$12.43300pcs$3729.015.39%$573.9
B0BPMDFYXFFANAUE2022-12-09Yes$18.29100pcs$1829.027.44%$501.88
B09T3DVG34ROCKBROS2022-02-22Yes$18.6550pcs$932.529.74%$277.33
B0CQCTDCJKGrefay2024-01-09Yes$14.9950pcs$749.521.06%$157.85
B0DWXZXRFGLISEN2025-02-12Yes$15.4450pcs$772.019.33%$149.23
B0DBLQ8FHCWindone2024-12-31Yes$14.1550pcs$707.516.16%$114.34
B01N15DI2VMongoora2017-01-27Yes$9.3750pcs$468.510.17%$47.65Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FF98TQNPLamicall2025-08-30Yes$10.617000pcs$74270.012.66%$9402.59B0FL23J195Miracase2025-09-03Yes$12.5800pcs$10000.015.37%$1537.0B0FF965SSRLamicall2025-08-30Yes$14.27200pcs$2854.022.58%$644.44B0FQV49FC8TXV2025-10-01Yes$12.43300pcs$3729.015.39%$573.9#New Product Success Rates
Listing这个市场不适合现在进入。 新品牌新发布的成功率只有8.33%，低于10%的高风险线；而新发布产品里87.88%不盈利，整体市场利润率分布也显示大量产品集中在低利润甚至亏损区间，已经是明显的价格战环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LamicallTXVMiracaseNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Terminal Velocity SportMiracaseOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：近一年新品牌几乎全军覆没，已经进入价格战高风险区。 2026年新品牌新增产品中，盈利率只有8.33%，亏损/不盈利高达91.67%；而且最近几个月几乎只看到失败，没有形成可复制的正向新增趋势，说明市场不是在变好，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 3 1 0 0 12 2026 0 1 0 0 0 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 1 0 0 0 2025/9 0 0 0 1 0 0 0 4 2025/10 1 0 0 1 0 0 0 3 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 1 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 5 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLamicall Bike Phone Holder Motorcycle Mount - One-Hand Operation, Lockable
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2020-02-03)Brand is an old entry in this marketSize and Weight15.1 x 10.1 x 9.0 cm, 198.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
一键锁定与单手操作，强调骑行中快速取放和稳定固定Target Customers
需要同时兼顾自行车、摩托车、滑板车等多场景通用安装的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$319,800.0020000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.12% / 23.35%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.13% / 16.35%Peak / Non PeakSales & BSR Performance
Lamicall Bike Motorcycle Phone Mount Holder - [1s Quick Lock]
This listing is deemed profitablePrice (USD)$14.27Released TypeNew Release (2025-08-30)Brand is an old entry in this marketSize and Weight18.6 x 18.4 x 1.8 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
橙黑撞色点缀，在同类黑灰配色支架中更醒目, 可折叠支架结构，外观更紧凑，和常见四爪/螺丝夹式支架区分明显Key Buying Motive
1秒一键锁定/解锁，强调快速装取；同时支持更大手机与带厚壳使用Target Customers
面向通勤骑行、摩托骑行和需要频繁装卸手机导航的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,854.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.37% / 22.58%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.15% / 14.36%Peak / Non PeakSales & BSR Performance
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