- Benchmark ASINB0FQP646PJ
- MarketplaceUS
- Category ID7073960011
- Analyzed Products
- Keywordcell phone stand, phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.84estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 现有数据没有看到真正的增量空间，只有少量样本在靠差异化和重投入勉强赚钱；对小商家来说更差，想打进去大概率要走高压投放和强运营路线，不是低成本可复制的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对小商家和大品牌都不是好机会。 用户预算50万人民币，看起来能覆盖单个ASIN前期铺货，但这个类目里真正跑出来的新产品只看到少数样本，且整体新品牌新发布成功率只有50%，并没有形成稳定的低门槛机会；更关键的是，能赚到钱的产品都在靠明显差异化和品牌力，不是靠普通跟卖就能复制。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接买一条更便宜的USB-C/Lightning快充线，配合现有充电头或电脑USB口使用；比同价位移动电源更容易获得，也更少出故障点。
- 使用墙插式多口充电器并在工位/床头固定一个插座位；如果使用场景主要是室内，比携带式电源更省钱且不需要额外充电本体。
- 改用低价大容量通用移动电源（无品牌定制、无钥匙扣设计、无内置线）作为替代；通常价格更低、兼容性更广。
- 如果只是偶尔补电，选择共享充电宝/机场或商场借充服务；按次付费比购买新品更适合低频用户。
- 用笔记本电脑USB端口、显示器USB口或车载USB口临时充电；适合碎片化场景，几乎零额外成本。
- 购买带线小功率迷你充电宝或二手充电宝；对不追求30W快充的用户，入门成本更低、获取更容易。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前只有2个品牌样本，1个新品牌和1个老品牌，盈利率只有50%，而且新品牌RORRY只靠1个盈利ASIN撑住，另一条新上架直接失败；这不是稳定机会，更像是高投入、强运营才能勉强活下来的窄门。 对小品牌来说更不友好，因为现有唯一的新品牌成功案例销量和利润都建立在明显的重投放基础上，不是低成本可复制的轻打法；对大品牌来说也只是“能进但要重金打”的类型，不是适合现在切入的市场。
Least investment in new productsMost investment in new productsNew products with Highest revenueRORRY
Recent Monthly Revenue (USD):$6,614.00(200pcs/month)B0FQP646PJ (4.6/5 (393 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsINIU
Recent Monthly Revenue (USD):$43,620.00(2000pcs/month)B09176JCKZ (4.5/5 (12096 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 浅蓝色外观更醒目，和常见黑白充电宝差异大
- |
- 钥匙扣式小巧造型，适合随身挂带，画面辨识度高
- |
- 面向苹果用户，使用场景清晰，点击意愿更强
B0FQP646PJ (4.6/5 (393 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超小巧机身，和更有造型感的款式区别明显
- |
- 自带手机支架，充电+追剧/通话场景更直观
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- 品牌强、销量高，产品图更容易建立购买信任
B09176JCKZ (4.5/5 (12096 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里只有2个新品牌释放，且新品牌新产品成功率只有50%（1成1败），看起来不是大规模品牌涌入的红海，但数据量太小，真正能复制的只有一条“靠差异化+品牌势能”路线，不适合把它当成稳健机会。 目前没有看到30个以上新品牌涌入的超饱和信号，也没有出现大面积<10%利润率的价格战；但高利润点并不是普通小卖家轻松做出来的，而是靠明显功能差异、外观差异和一定投放换来的。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09176JCKZINIU2021-03-27Yes$21.812000pcs$43620.031.84%$13888.61B0FQP646PJRORRY2025-09-11Yes$33.07200pcs$6614.036.41%$2408.16Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQP646PJRORRY2025-09-11Yes$33.07200pcs$6614.036.41%$2408.16#New Product Success Rates
Listing这个市场不值得进入：新品牌与老品牌的成功各只有50%，但样本里真正能卖起来的新品只剩2个，且新品牌成功高度集中在 RORRY，说明机会不是扩散型而是强依赖单一打法。 更关键的是，已出现 393 条评论、36.4%利润率的新品，但它背后带着明显的高投入信号；对小商家来说，这不是可复制的稳定窗口，更像是被少数强运营品牌占住的局部机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RORRYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RORRY#Success Rate by Entry Time
Listing这个市场目前不值得进入：它不算全面爆炸式拥挤，但已经明显向高竞争、低容错方向走，且新品牌样本里成功与失败各占一半，说明新入场并不轻松。 对你来说，500000 CNY 预算足以做单品启动，但这不是“够用就能赢”的市场；真正的问题不是起步资金，而是要不要和老牌强势玩家正面硬拼。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesINIU Portable Charger, Smallest 10000mAh 22.5W Fast Charging Power Bank
This listing is deemed profitablePrice (USD)$21.81Released TypeOld Release (2021-03-27)Brand is an old entry in this marketSize and Weight11.3 x 10.9 x 2.9 cm, 196.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
超小巧便携的10000mAh机身，整体更偏口袋型。Key Buying Motive
自带可弹出式手机支架，充电时可直接立放追剧/视频通话。Target Customers
适合经常外出、通勤、旅行且需要边充电边看视频的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$43,620.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight30.36% / 31.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.97% / 27.44%Peak / Non PeakSales & BSR Performance
RORRY CharmGo Portable Charger 30W PD 10000mAh Power Bank Fast Charging
This listing is deemed profitablePrice (USD)$33.07Released TypeNew Release (2025-09-11)Brand is a new entry in this marketSize and Weight19.5 x 9.4 x 2.7 cm, 270.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝色机身与竞品常见黑色/白色简约款相比，更偏礼品感和清新风格, 钥匙扣/挂绳式便携外形，明显区别于传统方块充电宝Key Buying Motive
30W PD快充、10000mAh容量，并且带钥匙扣便携设计，面向苹果生态用户的高频出行补电场景Target Customers
苹果全家桶用户，尤其是通勤、旅行、外出时需要轻便快充的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,614.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight35.31% / 36.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.32% / 32.42%Peak / Non PeakSales & BSR Performance