- Benchmark ASINB0GKZXYDHD
- MarketplaceUS
- Category ID239229011
- Analyzed Products
- Keywordbaby essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.99estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战区，而且对小卖家和大品牌都不友好。 现在的新品牌新品盈利率只有17.39%，新品牌新品失败率64.29%，而且近期开新品牌并没有改善，反而更集中在“跑不通”的区间；这不是可复制的轻松机会，而是需要更强资源、更强打法才能勉强生存的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，预算也不是主要问题，真正的问题是它已经明显走向高竞争、低成功率的状态。 新品牌新品成功率只有17.39%，而新品牌新品失败率高达64.29%；按品牌看，新品牌新品盈利率只有28.57%，老品牌新品盈利率为0%，说明现在不是“谁更会做产品”就能赢，而是“谁更能砸资源”在主导。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?39.13%New listing success rate (old brands):0.00%New listing success rate (new brands):28.57%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 单独购买基础新生儿必需品套装：例如一条襁褓毯+几条口水巾+1-2件连体衣/袜子，分开买通常比整盒彩礼篮更便宜，也更容易按实际需求补齐。
- 购买通用婴儿礼盒或中性礼品篮：不强行区分男女款，直接选中性配色的基础礼盒，通常库存更多、价格更低，也更适合送礼时避免性别限制。
- 改买可重复使用的收纳篮/洗衣篮 + 少量婴儿用品：如果用户主要看重“礼盒展示感”和后续收纳，单买收纳篮再搭配少量婴儿护理用品，成本更低、组合更灵活。
- 选择超市/药房现成的新生儿护理组合：如尿布、湿巾、护臀膏、洗护小样等常见母婴护理品，购买门槛低、补货方便，适合预算有限的替代方案。
- 用礼品卡替代成套礼篮：对于不确定宝宝性别、尺码或家庭偏好的场景，商家礼品卡或主流平台礼卡更省事，收礼方可自行购买最需要的婴儿用品。
- 购买二手/转卖平台的未拆封婴儿礼盒或闲置母婴用品：在本地二手平台或清仓渠道常能找到更低价的全新/近新商品，适合追求价格优势的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。 目前只有23个新发布产品，却已经有8个新品牌、13个老品牌在打，新品牌新上架盈利率只有17.39%，但新品牌新上架不盈利率高达64.29%；更关键的是，老品牌新上架盈利率是0%，说明这个赛道对新人和老玩家的新款都很难，竞争已经偏向价格战和流量战。
Most investment in new productsNew products with Highest revenueLeast investment in new productsStoFurry
Recent Monthly Revenue (USD):$9,998.00(200pcs/month)B0G3TC137F (4.3/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,408.00(100pcs/month)B0GDXJ6T7N (3.9/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTotiro
Recent Monthly Revenue (USD):$23,992.00(800pcs/month)B0F6T5CZ65 (4.4/5 (168 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsCleboen
Recent Monthly Revenue (USD):-(-)B0GHR138PS (4.3/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GHQQWD67Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色女宝主题，视觉最醒目
- |
- 连衣裙+发带，更有拍照和开箱吸引力
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- 礼篮包装精致，适合送礼购买
B0GKZXYDHD (5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色男宝定位明确，和常见中性款差异大
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- 编织礼篮+豹纹安抚巾，外观辨识度高
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- 配套新生儿必需品多，实用又有礼品感
B0G3TC137F (4.3/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经进入明显的价格战区，且对小卖家和大品牌都不友好。 新品里只有17.39%能做到有销量且有利润，低于你要求的安全线；更糟的是，能赚钱的新品大多不是强创新就是靠旧品牌势能，新品牌想靠普通打法进去，胜率很低。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F6T5CZ65Totiro2025-04-29Yes$29.99800pcs$23992.024.33%$5837.26B0G3TC137FStoFurry2025-11-25Yes$49.99200pcs$9998.021.01%$2100.58
B0DL9YZMJNGolray2024-12-11Yes$30.2200pcs$6040.020.41%$1232.77
B0DCK1LSCSStrawberry Fairy2024-08-08Yes$36.6100pcs$3660.026.16%$957.46
B0CJFBGWNVpengtai2023-09-20Yes$29.99100pcs$2999.026.28%$788.14
B0GXL4BS8ZGlowsprout2026-04-17Yes$29.99100pcs$2999.025.09%$752.45
B0C777B3KCEERKEOD2023-06-22Yes$25.07100pcs$2507.029.15%$730.8
B0C48ZF21Ypengtai2023-05-04Yes$29.99100pcs$2999.024.33%$729.66B0GDXJ6T7NStoFurry2026-01-04Yes$34.08100pcs$3408.018.68%$636.62
B0DPMQFK8SGolray2025-01-15Yes$29.92100pcs$2992.020.36%$609.18
B0F38NV767Bleu La La2025-04-01Yes$40.0750pcs$2003.529.14%$583.82B0GKZXYDHDElysirise2026-02-02Yes$34.99100pcs$3499.014.67%$513.31
B0F8VDXK57CREVENT2025-05-16Yes$47.350pcs$2365.020.29%$479.86
B0BYZ3WXYZYouuys2023-03-20Yes$30.0850pcs$1504.031.53%$474.22
B0C6T3Z2H5UAREHIBY2023-06-01Yes$30.7150pcs$1535.515.82%$242.92
B0D3PNGSW7WECOOL2024-07-04Yes$27.650pcs$1380.015.51%$214.04Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G3TC137FStoFurry2025-11-25Yes$49.99200pcs$9998.021.01%$2100.58B0GXL4BS8ZGlowsprout2026-04-17Yes$29.99100pcs$2999.025.09%$752.45B0GDXJ6T7NStoFurry2026-01-04Yes$34.08100pcs$3408.018.68%$636.62B0GKZXYDHDElysirise2026-02-02Yes$34.99100pcs$3499.014.67%$513.31#New Product Success Rates
Listing结论很明确：这个市场不适合进入，属于高竞争、明显价格战区，新品牌成功率偏低。 新品成功率只有18.18%，但真正的新品成功高度集中在少数品牌，老牌/既有品牌的新产品则是100%失败，说明门槛高、复制空间小。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
StoFurryGlowsproutElysiriseNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GolrayGlowsproutCleboenlulumoonOther#Success Rate by Entry Time
Listing这不是一个适合进入的市场：新品牌成功率低、近期开新品牌明显增多，但盈利表现跟不上，已经进入高风险的价格竞争区。 以当前数据看，用户预算50万人民币虽然足以覆盖单个ASIN的前期投入，但市场里真正能跑通的案例太少，且成功并不便宜，贸然进入胜率很低。
证据很直接：近一年新品牌释放明显加速，2025年只有少量样本，到了2026年新释放产品大幅增加，且亏损/不盈利的新品远多于盈利新品。 新品牌新品里，盈利只有4个、非盈利9个，成功率只有30.77%；按全部新释放产品看，盈利率只有17.39%，整体可盈利产品占比也只有28.57%。时间上看，2026年新产品里大量样本落在“未跑通/其他”区间，且近期连续出现非盈利新品，说明竞争在加剧，不是变容易。真正的正面案例只有 Elysirise 的 B0GKZXYDHD：6个评价、5.0分、14.7%利润率、月销100、月营收3499美元、前期投入约6928美元；StoFurry 的 B0G3TC137F 也有正利润，但它只是少量样本中的一个例外。反过来，CLTTCLLCT 的 B0FSS79BVG、Golray 的 B0G7YHWY23/B0G7Y7SPCR/B0G7YC5WH1，以及 Cleboen、lulumoon、Glowsprout、Totiro 的多款新品都没跑通。更关键的是，市场里没有看到足够多“真正的小商家稳定成功”的样本，能够被视为小商家可复制的成功案例很有限。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 1 0 0 3 2026 0 0 0 2 1 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 1 0 0 0 4 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 1 0 0 4 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesUAREHIBYB0C6T3Z2H5 (4.6/5 (202 Reviews))Baby Shower Gifts for Boys Girls, Baby Gifts Basket Newborn Blanket Rattle Toys Keepsake Pacifier Clip Infant Bibs Socks New Parent Decision Coin Greeting Card, Baby Gift Set Gender Reveal Essential
This listing is deemed profitablePrice (USD)$30.71Released TypeOld Release (2023-06-01)Brand is an old entry in this marketSize and Weight27.5 x 24.1 x 11.3 cm, 912.00gProfitable Factors
Based on old ASINDesign & Appearance
中性灰礼盒搭配金属搭扣与提手，整体更像可送礼的成品包装, 以灰色中性礼盒+婴儿小象安抚巾/小狮子摇铃的组合，走温和可爱路线，和常见篮装或兔/樱桃主题款有明显区分Key Buying Motive
把安抚毯、摇铃、围嘴、袜子、奶嘴夹、决策硬币和贺卡打包成一套，兼顾送礼氛围和新手父母互动需求Target Customers
面向想省去自行搭配麻烦、偏好中性通用风格的 baby shower / gender reveal 送礼人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,535.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.88% / 15.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.99% / -4.05%Peak / Non PeakSales & BSR Performance
CREVENT Gift Set for Girls Boys -Diaper Caddy Organizer Basket with 2 Blankets, 1 Taggie, 1 Lovey, 3 Socks，2 Baby Bodysuits，1 Gift Bag with Ribbon - Newborn Essential Baby Shower
This listing is deemed profitablePrice (USD)$47.30Released TypeOld Release (2025-05-16)Brand is an old entry in this marketSize and Weight30.2 x 23.4 x 15.5 cm, 1197.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
以尿布收纳篮为核心，区别于常见纯礼盒/盒装婴儿礼包Key Buying Motive
把尿布收纳与送礼套装合并，且附带礼袋和丝带，开箱即可直接送礼Target Customers
更适合想要兼顾“实用收纳 + 送礼体面”的新生儿父母和送礼者Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,365.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.18% / 20.29%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.69% / 1.42%Peak / Non PeakSales & BSR Performance
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