- Benchmark ASINB0D7DJVFFM
- MarketplaceUS
- Category ID23690036011
- Analyzed Products
- Keywordphone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.07estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对小品牌尤其不友好：新品牌已经失守，当前更像是老品牌主导的价格竞争区。用户预算500000 CNY表面上能覆盖单个ASIN的起步资金，但不足以改变结构性劣势；如果没有明显功能升级、设计差异或品牌势能，进去大概率会亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算500000 CNY表面上能覆盖一部分单品入场成本，但市场已经进入明显的价格战区，且新品牌成功率为0，属于高风险且不适合新进入者的市场。
证据很直接：市场整体盈利难度是中等偏高，新的利润区间最低只有9%，而你要求的可接受新进入门槛至少应看到15%以上才算健康；但当前新品牌新上架盈利率是0%，所有可识别的新品牌新上架样本都亏损。 Aoviho 作为新品牌，4个新上架产品全部不盈利，代表性ASIN包括 B0FWQZWRM9、B0H2YY5LJL、B0FWQZCH72、B0FWQZRPCJ；Meizigua 也是新品牌，5个产品里0个盈利，像 B0GF7KC86K 和 B0G596R1WL 都在约$9.94–$9.99售价下出现-4.49%到-5.5%利润率，说明低价位被物流、FBA和平台费用直接吃掉。反过来看，老品牌 Nulaxy 仍有20个盈利产品、4个亏损产品，整体盈利率83.33%，但这不代表新卖家能复制，因为它的头部单品 B07F8S18D5 月销10000、月营收约9620000，B0BRN58CXR 月销2000、月营收约2928000，属于典型的品牌势能和规模效应，不是小卖家可直接照搬的路径。市场里老品牌新上架成功率为62.5%，但新品牌新上架成功率为0%，同时新品牌新上架亏损率100%，这就是进入门槛和竞争壁垒的真实信号。
Early sourcing + logistics + marketing budget (USD)$4,967.44 - $27,184.16Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.44%New listing success rate (old brands):62.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 手机背夹式/夹片式车载支架：比换手机壳更便宜，日常导航和通勤更实用，很多场景直接复用旧手机即可。
- 桌面磁吸环/磁贴方案（MagSafe贴环+简易支架）：无需整套手机壳，成本更低，安装也更简单，适合只想临时获得支撑/悬挂能力的用户。
- 弹出式指环扣/可折叠握持支架：价格通常低于高质量保护壳，既能增强握持又能充当简易支架，适合想降低摔机风险但不想换壳的人。
- 防滑手机贴/防滑垫（硅胶贴、桌面防滑胶）：更便宜、即贴即用，能减少滑落和桌面打滑，对“只需要基础防护”的用户是低门槛替代。
- 手机绳/挂绳+通用挂片：比购买特定手机壳更灵活，外出时防掉落效果好，且可在不同手机或不同壳之间复用。
- 一次性/低成本屏幕保护膜配合现有裸机使用：如果用户主要担心轻微刮擦而不是整机跌落，贴膜比买新壳更省钱、更容易决策。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显饱和，而且正在走向价格战。 近几个月新入场品牌里，Meizigua 和 Aoviho 都是全线亏损：Meizigua 5 个新 ASIN 全部不盈利，Aoviho 4 个新 ASIN 也全部不盈利；而 2025 年新品牌只有 4 个盈利样本、5 个亏损样本，2026 年新品牌更是只看到 1 个盈利样本、6 个亏损样本，说明新进入者胜率很差。
Least investment in new productsMost investment in new productsNew products with Highest revenueMeizigua
Recent Monthly Revenue (USD):-(-)B0H7WHKV9FBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$497.00(50pcs/month)B0GF7KC86K (4.8/5 (852 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$499.50(50pcs/month)B0G596R1WL (4.8/5 (852 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsNulaxy
Recent Monthly Revenue (USD):$96,200.00(10000pcs/month)B07F8S18D5 (4.7/5 (80706 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$29,280.00(2000pcs/month)B0BRN58CXR (4.7/5 (9837 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$10,150.00(1000pcs/month)B0BTBJ1MT9 (4.7/5 (80705 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsAoviho
Recent Monthly Revenue (USD):-(-)B0FWQZWRM9 (4.4/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2YY5LJL (4.4/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FWQZCH72 (4.4/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 天空蓝配色更醒目，和常见黑白支架差异明显
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- 磁吸桌面支架+360°旋转，功能组合直观易拍
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- 适合iPhone和安卓双人群，图片里使用场景清晰
B0FWQZWRM9 (4.4/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 蓝色全铝双折叠造型辨识度高，外观差异大
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- 完全可折叠、体积小，便携属性在图中很突出
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- 加宽卡槽兼容厚手机壳，适合桌面追剧和通话
B0BTBJ1MT9 (4.7/5 (80705 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌已经进入价格战区，且正在向饱和走。 新品里只有27.78%赚钱，68.75%新品不赚钱；近一年新品牌只有3个，但新增新品里2025年12月到2026年7月连续出现亏损款，说明竞争在加剧，后来的新入场更容易踩雷，而不是更容易赚钱。
大品牌还能靠品牌力和老链接升级款继续吃量，小品牌想靠普通同质化产品切入基本没戏。 赚钱的新品几乎都来自老牌：Lamicall占新盈利款60%，OMOTON占40%，代表ASIN是B0GFWHXF5R（$12.92，月销2000，月利润$3121.48，约12.08%）、B0FPBZ3BBG（$9.46，月销2000，利润$2349.87，约12.42%）、B0FWB2G82L（$12.78，月销200，利润$551.85，约21.59%）、B0FV2S71WC（$14.72，月销100，利润$313.54，约21.3%）、B0G253GW5X（$14.98，月销50，利润$164.86，约22.01%）。这些成功款的共性不是低价，而是老品牌背书、厚手机壳兼容、可折叠/可调角度/更稳底座/外观差异；但新品牌里Meizigua和Aoviho已经出现多款亏损，像B0G596R1WL（$9.99，-5.5%）和B0G5FNRFTZ（$10.1，-6.0%）属于典型同质化失败。按当前数据，你的500000 CNY预算虽然覆盖单个ASIN的入场现金需求，但不足以改变这个市场的结构性劣势，尤其当成功路径依赖品牌力和持续投放时。
最终建议：不要进。 这个类目对小品牌不是“有机会”，而是“要么靠重投放、要么靠强品牌、要么靠明显创新”，否则就是被老品牌压住；若硬要参考，只能盯住Lamicall、OMOTON、Nulaxy、UGREEN 这类老品牌的高利润升级款，以及ASIN B0GFWHXF5R、B0FPBZ3BBG、B0FWB2G82L、B0FV2S71WC、B0G253GW5X，但它们更像大品牌打法，不是小商家可复制的安全入口。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07F8S18D5Nulaxy2018-07-05Yes$9.6210000pcs$96200.012.3%$11832.6B0BRN58CXRNulaxy2023-02-01Yes$14.642000pcs$29280.019.33%$5659.83
B0GFWHXF5RLamicall2026-01-09Yes$12.922000pcs$25840.012.08%$3121.48
B0FPBZ3BBGLamicall2025-09-01Yes$9.462000pcs$18920.012.42%$2349.87B0CMHT5LZ5UGREEN2024-01-14Yes$22.26300pcs$6678.030.07%$2008.08B0C22V8WSFUGREEN2023-04-11Yes$21.58300pcs$6474.030.97%$2005.0
B0C7B4NLMVNulaxy2023-06-07Yes$15.55500pcs$7775.022.99%$1787.48
B0BTBK7DRLNulaxy2023-01-29Yes$10.151000pcs$10150.014.69%$1491.04B0BTBJ1MT9Nulaxy2023-04-30Yes$10.151000pcs$10150.014.45%$1466.68
B08CJZ6LSKNulaxy2020-07-08Yes$9.911000pcs$9910.014.74%$1460.74
B07446VHG8OMOTON2017-07-21Yes$13.38400pcs$5352.018.14%$970.86B0D7DJVFFMUBeesize2024-06-19Yes$25.11200pcs$5022.015.94%$800.51
B0BTBKPNSHNulaxy2023-04-30Yes$10.2500pcs$5100.014.61%$745.11B08MT5TW2ZNulaxy2020-11-05Yes$10.11500pcs$5055.013.78%$696.58
B0CJ6JN7VBNulaxy2023-10-06Yes$11.27500pcs$5635.012.27%$691.42B01M4NOUMBLamicall2016-10-25Yes$13.19200pcs$2638.021.15%$557.94
B0FWB2G82LLamicall2025-10-15Yes$12.78200pcs$2556.021.59%$551.85
B0C4TL4M34Nulaxy2023-07-09Yes$10.53400pcs$4212.010.5%$442.26B0C7CH2KHSNulaxy2023-06-08Yes$15.69100pcs$1569.023.29%$365.43
B0C7CJ3KQNNulaxy2023-06-08Yes$15.69100pcs$1569.023.24%$364.64Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GFWHXF5RLamicall2026-01-09Yes$12.922000pcs$25840.012.08%$3121.48B0FPBZ3BBGLamicall2025-09-01Yes$9.462000pcs$18920.012.42%$2349.87B0FWB2G82LLamicall2025-10-15Yes$12.78200pcs$2556.021.59%$551.85
B0FV2S71WCOMOTON2025-11-14Yes$14.72100pcs$1472.021.3%$313.54
B0G253GW5XOMOTON2025-11-14Yes$14.9850pcs$749.022.01%$164.86#New Product Success Rates
Listing这个市场不适合现在进入：新品牌已经全面失守，整体呈现明显的高竞争、低容错状态。 新品成功率只有31.25%，但新品牌内部是0%成功、100%失败；更关键的是，市场里真正赚钱的新品几乎都被老品牌拿走，说明新进入者不是靠运气就能赢，而是要靠品牌力和更高预算硬砸。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OMOTONLamicallNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AovihoMeiziguaOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，而且新品牌成功率为0%。 近一年新上架18个新品里，真正盈利的只有5个，成功率27.78%；但新品牌Aoviho、Meizigua、APPS2Car发布的新产品全部未达盈利标准，说明新玩家几乎没有真实空间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 1 3 0 0 3 2026 0 1 0 1 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 2 0 0 0 2025/12 0 2 0 0 0 0 0 3 2026/1 0 0 0 1 0 0 0 1 2026/2 0 1 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
OMOTON C2 Adjustable Aluminum Cell Phone Stand with Charging Cutout, Purple
This listing is deemed profitablePrice (USD)$14.98Released TypeOld Release (2018-10-05)Brand is an old entry in this marketSize and Weight12.5 x 11.2 x 8.7 cm, 159.00gProfitable Factors
Based on old ASINEstablished brand with longevityUnique appearance designDesign & Appearance
紫色配色更偏向桌面装饰和女性/个性化审美，区别于常见黑色、银色款。, 铝合金折叠支架结构，带充电开口与加长支臂，属于成熟通用款式而非私模造型。Key Buying Motive
带充电开口，手机戴厚壳也能边放边充，不用拆壳。Target Customers
适合需要桌面固定充电、追剧、视频通话，以及厚手机壳用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$749.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.56% / 21.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.93% / 15.20%Peak / Non PeakSales & BSR Performance
Nulaxy Full Aluminum Dual Folding Cell Phone Stand for Desk, Blue
This listing is deemed profitablePrice (USD)$10.15Released TypeOld Release (2023-04-30)Brand is an old entry in this marketSize and Weight11.2 x 7.7 x 2.9 cm, 109.00gDesign & Appearance
蓝色金属机身在同类支架中更醒目，偏清爽简洁风格, 双折叠一体式铝合金支架，体积小、可完全折叠，桌面占用低Key Buying Motive
19mm加宽卡槽，厚手机壳也无需拆壳即可使用Target Customers
有厚手机壳、需要桌面追剧/视频通话/做饭看菜谱的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,150.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.66% / 14.45%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.41% / 9.20%Peak / Non PeakSales & BSR Performance
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