- Benchmark ASINB0D7DJVFFM
- MarketplaceUS
- Category ID23690036011
- Analyzed Products
- Keywordcell phone stand, phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.07estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：它已经进入明显的价格战区，而且新品牌几乎没有真实胜出空间。对大品牌来说，只有像 OMOTON 这种老牌、能靠老链接和功能微创新吃到利润的玩家还能继续做；对小商家来说，几乎没有可复制的成功路径，强行进入大概率亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你有500,000 CNY，资金本身够覆盖单个新ASIN的前期投入，但市场已经是明显的价格战区，且新品牌成功率极低；对小品牌和大品牌都不是好入口。
Early sourcing + logistics + marketing budget (USD)$4,967.44 - $5,832.07Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.17%New listing success rate (old brands):25.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 手机壳自带支架（Kickstand Case）：通常比单独买桌面支架更省事，适合只在少数场景需要支撑手机的人，开箱即用、携带成本低。
- 可折叠卡片式支架：比金属桌面支架更便宜、更轻，能塞进钱包或手机背面，适合临时看视频、视频通话。
- MagSafe/磁吸贴片＋简易磁吸支架：如果用户已有磁吸生态，可直接用现有配件组合，替代单独购买传统手机支架。
- 硅胶防滑手机靠垫/楔形垫：价格通常更低，放桌面就能用，不需要复杂调节，适合固定角度和低频使用。
- 桌面文具夹/书立临时替代：在家里或办公室容易找到，成本接近零，可临时充当手机支撑物，适合预算敏感用户。
- 可调角度的平板/厨房通用支架：如果用户同时需要放手机和小平板，这类通用支架往往更划算，复用性更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：它已经明显拥挤，而且价格战味道很重。 新品牌成功样本几乎没有，现成能赚钱的主要是老品牌；对小品牌来说，想切进去不仅要接近 5,000~5,800 美元的单款启动投入，还要额外承担品牌、创新和认证成本，风险偏高。
Least investment in new productsNew products with Highest revenueMost investment in new productsKonohan
Recent Monthly Revenue (USD):-(-)B0GK8PS6HZ (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNulaxy
Recent Monthly Revenue (USD):$96,200.00(10000pcs/month)B07F8S18D5 (4.7/5 (80706 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$20,180.00(2000pcs/month)B08MT53BNK (4.7/5 (80705 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,150.00(1000pcs/month)B0BTBJ1MT9 (4.7/5 (80705 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸固定到健身器械，场景很明确，区别于普通桌面支架
- |
- 支持三脚架和补光灯扩展，更适合健身拍摄
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- 黑色硬朗外观，适合运动/创作者人群，图片更有功能感
B0F5WVK7L7 (4.8/5 (163 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 蝴蝶图案木质外观最醒目，和其他纯功能款差异大
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- 12只装礼品属性强，适合员工感谢和团队分发
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- 春季装饰风格明显，作为桌面礼品更容易吸引点击
B0GK8PS6HZ (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经进入明显的价格战和饱和区，新品牌没有稳定胜算。 新品里只有少数老品牌能做到15.9%~22.0%利润率，而新品牌新品盈利率为0%，新品牌新品亏损率高达90.91%；同时，市场里新品牌只有7个，但旧品牌31个，核心竞争仍然被老品牌掌控。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07F8S18D5Nulaxy2018-07-05Yes$9.6210000pcs$96200.012.3%$11832.6
B01M7U6F8TLamicall2016-10-25Yes$12.512000pcs$25020.019.57%$4896.42
B09WXBZC9HCOOPER2022-07-20Yes$12.483000pcs$37440.011.8%$4417.92B08B3NHBJ4Doboli2020-06-11Yes$16.251000pcs$16250.023.0%$3737.5B08MT53BNKNulaxy2020-11-05Yes$10.092000pcs$20180.014.22%$2869.6
B0BTBK7DRLNulaxy2023-01-29Yes$10.151000pcs$10150.014.69%$1491.04B0BTBJ1MT9Nulaxy2023-04-30Yes$10.151000pcs$10150.014.45%$1466.68
B08CJZ6LSKNulaxy2020-07-08Yes$9.911000pcs$9910.014.74%$1460.74
B07H878J9ZCreaDream2018-09-11Yes$9.911000pcs$9910.010.29%$1019.74
B07446VHG8OMOTON2017-07-21Yes$13.38400pcs$5352.018.14%$970.86
B08B3JM648Doboli2020-06-11Yes$17.61200pcs$3522.023.5%$827.67
B09WXF23S8COOPER2022-07-28Yes$14.92300pcs$4476.018.37%$822.25B0D7DJVFFMUBeesize2024-06-19Yes$25.11200pcs$5022.015.94%$800.51
B08B3HVJ66Doboli2020-06-11Yes$16.8200pcs$3360.023.47%$788.6
B0BTBKPNSHNulaxy2023-04-30Yes$10.2500pcs$5100.014.61%$745.11B08MT5TW2ZNulaxy2020-11-05Yes$10.11500pcs$5055.013.78%$696.58
B0CJ6JN7VBNulaxy2023-10-06Yes$11.27500pcs$5635.012.27%$691.42B09L5NV99BCrpich2021-11-06Yes$15.65200pcs$3130.021.32%$667.32B01M4NOUMBLamicall2016-10-25Yes$13.19200pcs$2638.021.15%$557.94
B0DFCSXSY7COOPER2024-11-07Yes$14.95200pcs$2990.018.47%$552.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FV2S71WCOMOTON2025-11-14Yes$14.72100pcs$1472.021.3%$313.54
B0FV2T2KWKOMOTON2025-11-14Yes$14.69100pcs$1469.021.33%$313.34
B0G253GW5XOMOTON2025-11-14Yes$14.9850pcs$749.022.01%$164.86#New Product Success Rates
Listing这个市场不适合进入，结论很直接：高竞争、低容错，已经接近价格战区。 新品成功率只有15%，但真正的新品牌新品成功率是0%；同时新品牌新品未盈利率高达90.91%，老品牌新品未盈利率也有58.33%，说明不是“谁来都能赚”，而是只有少数老品牌能靠品牌力和老链接延伸吃到利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OMOTONNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GeelinGleamausSabaryYuCoolOther#Success Rate by Entry Time
Listing这个市场不适合进入：已进入饱和/价格战区，成功率太低，新品牌几乎没有真实胜出空间。 近期开品在增加，但盈利在下滑；23个新发布里只有13.04%最终算得上成功，新品牌样本里10个新品牌新品里0个盈利，说明不是“还能试试”，而是“多数会亏”。
证据很直接：市场里新品牌只有7个，但新发布共有23个，最近一年新增里失败占绝对多数。 2025年新发布里只有OMOTON的3个新品进入盈利区，而YuCool、Wenqik、CALDEVER、Geelin、HZZADZXW等一批新品都落在亏损或未验证区；到2026年又出现OMOTON、Sabary、MiiKARE、DIMONCOAT、Amamcy、Konohan、LISEN等新品牌继续投放，但新增样本里仍然没有形成稳定盈利。更关键的是，新品牌10个样本里盈利率0%，这不是机会分散，而是新品牌集体失利。按预算看，单个新品入场建议大约4967~5832美元，但这只是前期进货、物流和基础投放，不含研发、品牌和认证；以你5万CNY预算看，单ASIN能做，但在这个市场里仅靠这个预算不够打穿竞争。
Big Brand 结论：OMOTON是唯一明确可参考的强势样本，但它靠的是老链接、品牌力和功能微差异，不是新品牌容易复制的打法；小商家结论：几乎没有真正的成功案例。 OMOTON的B0FV2S71WC、B0FV2T2KWK、B0G253GW5X分别做到约4967、5832、749美元级别投放，卖点集中在270°可调、厚壳兼容、金属质感和旧链接复用；而新品牌Konohan的B0GK8PS6HZ、Sabary的B0GYXRSNKJ/B0GZ3D1PPD、YuCool的B0FMDDCYS9/B0G38WDP6C/B0GJCT46LJ都没有跑出盈利，且Top亏损样本里不少产品价格仍在10~20美元区间，说明不是定价太低，而是同质化太严重、流量成本太高。如果你硬要跟进，只能走大品牌路线；小商家不建议进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 3 0 0 10 2026 0 0 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 3 0 0 3 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNulaxy Full Aluminum Dual Folding Cell Phone Stand for Desk, Silver
This listing is deemed profitablePrice (USD)$9.91Released TypeOld Release (2020-07-08)Brand is an old entry in this marketSize and Weight10.8 x 7.8 x 2.9 cm, 1.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
银色金属质感更偏简洁商务风，区别于常见黑色/紫色/橙色配色, 全铝合金双折叠结构，体积小、可折叠收纳，桌面占用低Key Buying Motive
双折叠铝合金支架，兼顾稳固性与便携收纳；支持带壳使用，适合桌面长时间放置Target Customers
偏好轻便金属桌面支架、需要带壳直接使用的手机用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,910.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.90% / 14.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.89% / 12.73%Peak / Non PeakSales & BSR Performance
CreaDreamB0BC8258R5 (4.8/5 (21947 Reviews))CreaDream Phone Stand Holder, Aluminum Phone Stand for Desk
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2022-08-29)Brand is an old entry in this marketSize and Weight9.8 x 9.4 x 7.4 cm, 109.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
铝合金一体折弯的极简桌面支架造型，偏轻薄金属感Key Buying Motive
主打通用兼容、免拆手机壳可用、支持充电和多场景桌面使用；但功能上与竞品高度同质化Target Customers
需要低价、耐用、适合办公桌/床头/厨房场景的通用手机支架用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,998.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.71% / 10.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.15% / 4.92%Peak / Non PeakSales & BSR Performance
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