
这个市场不适合进场,已经是明显的低利润高竞争赛道。 新品牌里真正赚钱的只有 2/6 个,成功率 33.33%,但样本里很多“成功”其实来自大品牌或带品牌势能的玩家;新产品里 80% 不赚钱,最近一年入场也没有变轻松,反而更难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:用户预算500,000 CNY足够进场,但这个市场不值得进场,因为已经明显进入低利润、强竞争状态。新品里只有少数能做到15%以上利润率,且新品牌成功率很低;对小商家来说,这不是好打的市场,对大品牌来说也只是“花大钱硬挤”,不是高胜率机会。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经出现明显的价格战和过度拥挤,新品牌成功率只有33.33%,而新品牌新上架失败率高达66.67%;同时老品牌新上架100%都不赚钱,说明这个赛道不是靠简单模仿就能赢。 用户预算50万人民币虽然足够做单个ASIN的首批启动,但这条赛道里大多数新货都没有稳定利润空间,风险偏高,不建议继续。
这个市场能赚钱,但不适合新手硬冲:整体利润率不差,真正能跑出来的新品几乎都不是“普通小卖家打法”,而是靠老品牌势能、明显差异化、或更重的投放/产品设计。对小品牌来说,能自然成功的空间很窄;如果没有独特设计和足够预算,这个类目不值得进。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FJXVJQK5 | haakaa | 2025-07-25 | Yes | $14.56 | 2000pcs | $29120.0 | 22.02% | $6412.23 |
![]() | B09M3NNTNR | haakaa | 2021-11-17 | Yes | $17.99 | 600pcs | $10794.0 | 29.83% | $3219.86 |
![]() | B0GQJDQQBP | Medela | 2026-02-27 | Yes | $14.44 | 400pcs | $5776.0 | 20.94% | $1209.5 |
![]() | B0FHPWVZT4 | COMI | 2025-07-16 | Yes | $12.28 | 600pcs | $7368.0 | 15.55% | $1145.73 |
![]() | B0D9JSQHV1 | Momcozy | 2024-07-16 | Yes | $14.17 | 300pcs | $4251.0 | 21.24% | $902.92 |
![]() | B08JXGYG6Y | haakaa | 2020-09-24 | Yes | $17.44 | 100pcs | $1744.0 | 27.24% | $475.07 |
![]() | B0G48PZK34 | Oiomniv | 2026-01-10 | Yes | $15.95 | 50pcs | $797.5 | 20.06% | $159.98 |
![]() | B08K2MTRNW | Lictin | 2020-09-25 | Yes | $14.99 | 50pcs | $749.5 | 19.01% | $142.48 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQJDQQBP | Medela | 2026-02-27 | Yes | $14.44 | 400pcs | $5776.0 | 20.94% | $1209.5 |
![]() | B0G48PZK34 | Oiomniv | 2026-01-10 | Yes | $15.95 | 50pcs | $797.5 | 20.06% | $159.98 |
这不是适合新品牌或小商家进入的市场,结论很明确:市场已接近价格战,高风险,不建议继续。新产品整体成功率只有20%,而所有已释放的新产品里80%不赚钱;按可识别的盈利产品看,市场总体盈利率也只有38.10%,说明赚钱并不普遍,入场后很容易被低利润和失败样本拖住。
证据很直接:新品牌里真正赚钱的只有 Medela 的 B0GQJDQQBP 和 Oiomniv 的 B0G48PZK34,各占新品牌盈利样本的50%;但新品牌新上架产品的非盈利占比达到66.67%,老品牌的新上架产品则是100%不赚钱,说明老牌在这里并没有给新人留下可复制的轻松窗口,反而暴露出这个赛道对新品非常苛刻。更关键的是,典型赢家 Medela 的 B0GQJDQQBP 只有53条评论,却做到月销400、月营收5776美元、利润率20.9%,初始投入约4232美元,说明想跑出结果,不只是补货和投流,还要额外靠差异化设计和功能点;而同类成功样本里,haakaa 的 B0FJXVJQK5 是老牌强势样本,999条评论、月营收291.2万美元,属于大品牌壁垒,不是小商家能跟的对象。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近/进入拥挤竞争区。 近一年新入场的真正新品牌成功率只有33.33%(6个新品牌样本里只有2个赚钱),而2026年新入场样本里5个亏损、只有2个盈利,最近明显是更难做了,不是更容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |