
这个市场不适合现在进入:新品牌成功极少,利润也明显偏向低位,已经接近价格战环境。对小商家和跨界大品牌都不是友好的入场点,除非你能做出明显功能升级并接受更高投入,但按当前数据,正常打法不建议进。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合现在进入:利润和销量都被头部品牌锁死,新品牌表现也很差。 你的50万人民币预算表面上能覆盖单个ASIN的前期启动,但放到这个类目里,只够做“入场门票”,不够买到结果;要想打得过现有玩家,往往还得额外投入品牌、内容和长期营销。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经进入高竞争、价格战风险区。 现有数据里,新品牌新上架的盈利率只有20%,非盈利率高达80%,而且大多数产品利润率都在10%以下,说明这里不是“还能靠普通打法赚钱”的市场;对小商家尤其不友好,除非你能做出明显功能差异并接受更高投入。
这个市场不适合进入,尤其对小品牌不友好。新品牌新上架产品里,只有20%是盈利的,80%亏损;而且亏损的新品牌样本里出现了EZMOM、FATI这类新入场品牌,说明不是“没选对人”,而是这个细分里很容易一上来就掉进低利润陷阱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B075HPVKH1 | Lansinoh | 2017-09-07 | Yes | $13.99 | 100pcs | $1399.0 | 17.38% | $243.15 |
![]() | B0G48PZK34 | Oiomniv | 2026-01-10 | Yes | $15.95 | 50pcs | $797.5 | 20.06% | $159.98 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G48PZK34 | Oiomniv | 2026-01-10 | Yes | $15.95 | 50pcs | $797.5 | 20.06% | $159.98 |
这个市场不值得进入,已经明显偏向价格战和高竞争区。 现有样本里,整体可判定盈利的产品只有15.38%,新上架产品里只有20%盈利,80%都没跑出来;更关键的是,新品牌里真正能站住的只有 Oiomniv,而其他新入场品牌 EZMOM、FATI 都在亏损,说明新人成功极度稀缺。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是高竞争、接近价格战的市场。 最近新增品牌里,真正跑出来的只有 Oiomniv 的 B0G48PZK34,20.06% 利润率、月销 50、月营收 79,750 元;但同一批新品牌里 EZMOM 的 B0GR95LYW1 是 -8.13%,FATI 的 B0FH63SXSQ 是 -8.62%,而且 FATI 另外一款 B0FNW8N5KB 也失败,说明新入场大多数都在亏。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |