- Benchmark ASINB0FNQQKTRM
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordcreatine monohydrate powder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.45estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌只有3个，真正能算成功的新品牌新品只有DR.BIO一单，成功率仅20%，而且市场里大多数新品利润都集中在老品牌手里，说明这已经是明显的高门槛、强品牌挤压市场，不适合小商家，也不适合把它当成普通机会去做。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：已经接近/进入过度拥挤，且新品牌成功率太低。 你的预算 500,000 CNY 看起来足以覆盖单个 ASIN 的前期启动，但这不代表能跑通长期生意；真正的问题是，市场里新品盈利并不稳定，价格已经压得很低，进入后很容易被卷进低利润竞争。
Early sourcing + logistics + marketing budget (USD)$12,135.94 - $12,135.94Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?81.48%New listing success rate (old brands):54.55%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 肌酸胶囊/片剂：比粉末更省事，不用摇杯和量勺，适合不想接受果味粉末的人；虽然单次成本通常更高，但对“方便性”敏感的用户会优先替代。
- 单份装运动补剂包：把肌酸与训练前/恢复类成分做成一次性小包，降低称量和搭配门槛；如果用户只是想要“更好坚持”，这类产品往往比单独买粉更容易被采用。
- 含肌酸的即饮运动饮料/浓缩液：开瓶即饮，适合健身房、通勤或不想冲泡的人；通常价格更高，但在使用便利性上对粉末形成直接替代。
- 高蛋白奶昔/代餐粉：部分用户购买肌酸粉是为了增肌、恢复或补充训练后营养，这类产品能用更低决策成本覆盖“增肌支持”诉求，且往往更容易在普通商超或电商买到。
- 食物型肌酸来源强化方案：例如更高频的红肉/鱼类蛋白餐计划，或便捷的即食高蛋白餐盒；虽然肌酸含量不如补剂稳定，但对不想买补剂的人是更低门槛的替代路径。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品成功率低、同质化严重，而且已经出现明显的品牌挤压，想靠普通粉剂切入几乎没有胜算。对大品牌来说只有靠强品牌、认证和差异化形态才有机会；对小商家来说，除非做出非常明确的功能/形态创新，否则应直接放弃。
Most investment in new productsNew products with Highest revenueLeast investment in new productsAmazon Basics
Recent Monthly Revenue (USD):$104,310.00(9000pcs/month)B0FG7P8WMW (4.5/5 (289 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsOptimum Nutrition
Recent Monthly Revenue (USD):$1,280,800.00(80000pcs/month)B002DYIZEE (4.6/5 (77407 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$836,400.00(30000pcs/month)B002DYIZEO (4.6/5 (77342 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$339,200.00(20000pcs/month)B0DGH2BWRD (4.4/5 (2463 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsActivTab
Recent Monthly Revenue (USD):-(-)B0G2WLRZVC (4.1/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0G316P3QNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 软糖剂型，与粉末型产品明显不同
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- 开袋即食，更适合怕麻烦的健身用户
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- 配方组合更特别，视觉与功能都更容易吸引点击
B0FNQQKTRM (4.3/5 (177 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑蓝高对比包装，货架上辨识度强
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- 无味粉末，满足基础补剂用户需求
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- 经典罐装肌酸形态，购买意图明确
B0CTQW869Z (4.7/5 (3356 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是偏饱和且价格战明显。 新品牌能跑出来的只有少数白牌式新入场案例，但它们并不代表普通小商家可复制；真正有稳定利润的，几乎都被老品牌和大品牌占住了。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B002DYIZEEOptimum Nutrition2017-10-13Yes$16.0180000pcs$1280800.022.2%$284337.6B002DYIZEOOptimum Nutrition2020-09-29Yes$27.8830000pcs$836400.028.42%$237704.88B00E9M4XEEBulkSupplements2013-08-01Yes$29.2130000pcs$876300.019.71%$172718.73B00E9M4XFIBulkSupplements2013-08-01Yes$20.5320000pcs$410600.021.76%$89346.56
B0CCJZVJYGSports Research2023-09-08Yes$27.5310000pcs$275300.026.25%$72266.25
B0DWGM5ZXQOrgain2025-02-07Yes$18.9720000pcs$379400.017.27%$65522.38B0DGH2BWRDOptimum Nutrition2024-09-09Yes$16.9620000pcs$339200.018.72%$63498.24
B01MA6LPQRNutricost2016-10-20Yes$23.89000pcs$214200.024.69%$52885.98
B01M3SO70XNutricost2016-10-20Yes$23.758000pcs$190000.024.6%$46740.0
B0DHYJ8M5LBloom Nutrition2024-09-25Yes$19.798000pcs$158320.026.75%$42350.6
B0CDFDDRCFNutricost2023-08-01Yes$23.648000pcs$189120.021.88%$41379.46
B0CDJ2XTQBNutricost2023-08-02Yes$23.645000pcs$118200.024.3%$28722.6B0BHKP9RT4Animal2022-10-06Yes$18.56000pcs$111000.024.38%$27061.8B0DHYJYNR7Bloom Nutrition2024-09-25Yes$19.835000pcs$99150.026.75%$26522.63
B0CCJZ248ZSports Research2023-07-27Yes$17.666000pcs$105960.024.52%$25981.4
B0FNFCK1J9Momentous2025-10-01Yes$24.653000pcs$73950.033.81%$25002.5B0DDMR2RX5Nutricost2024-08-19Yes$23.644000pcs$94560.021.85%$20661.36
B0DQWLCR5JJocko Fuel2024-12-19Yes$24.993000pcs$74970.026.51%$19874.55
B09SBFDZRKRAW2022-02-11Yes$13.647000pcs$95480.019.47%$18589.96B0FL9N5W64Momentous2025-09-06Yes$22.962000pcs$45920.033.02%$15162.79Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FNFCK1J9Momentous2025-10-01Yes$24.653000pcs$73950.033.81%$25002.5B0FL9N5W64Momentous2025-09-06Yes$22.962000pcs$45920.033.02%$15162.79
B0GXWZJ3GQOrgain2026-04-20Yes$27.721000pcs$27720.026.5%$7345.8B0FNQQKTRMDR.BIO2025-09-22Yes$22.421000pcs$22420.031.81%$7131.81
B0GWF6WDHGJacked Factory2026-04-07Yes$22.191000pcs$22190.027.67%$6139.98B0GXXK4PV9Orgain2026-04-20Yes$18.651000pcs$18650.020.88%$3894.12
B0FHY7SRJHRAW2025-08-25Yes$21.89600pcs$13134.029.36%$3856.15
B0GKH9RKXHBodyTech2026-01-29Yes$21.6500pcs$10800.028.98%$3129.84
B0FHXN63BVRAW2025-08-25Yes$21.9400pcs$8760.029.43%$2578.07
B0FR7K9CJ2BodyTech2025-09-15Yes$21.7400pcs$8680.022.29%$1934.78
B0FHY7R4KDRAW2025-08-25Yes$21.86300pcs$6558.029.39%$1927.4
B0FQ79196GJacked Factory2025-09-23Yes$29.9950pcs$1499.532.65%$489.59
B0GY64CH5FSports Research2026-06-23Yes$29.9550pcs$1497.527.09%$405.68#New Product Success Rates
Listing这个市场不适合进入，已经接近/进入饱和与价格战区。 新品整体成功率只有48.15%，但真正能代表新进入者的结果并不好：新品牌新品只有20%盈利，且样本里能算作真实小品牌成功的几乎只有DR.BIO的B0FNQQKTRM；其余可见盈利主要被BodyTech、Jacked Factory、Orgain、Momentous、RAW这类老品牌拿走，说明新手要想站住脚，门槛很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BodyTechJacked FactoryOrgainMomentousRAWOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Sports ResearchActivTabOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是偏向“不要做”。 近两年新品进入没有放缓，反而在2025到2026持续有新品牌和老品牌推出新品，但新品牌新品成功率只有20%，失败率80%，老品牌新品也只有54.55%成功，说明竞争已经明显变硬。
证据很直接：市场已接近价格战和高门槛状态。 2026年新品里，低于10%利润的产品明显增多，Amazon Basics 的 B0FG7P8WMW 利润只有2.72%，多个老牌新品如 Orgain、NatureBell、RAW、BulkSupplements、DR.BIO 也在亏损或未达标；上半年到下半年新品表现并没有持续改善，反而从2025年8月的连续盈利，走到2026年2月开始出现低利润和失败案例，说明后进者越来越难赚。用户预算 500000 CNY 虽然高于市场新产品推荐起步预算约 12135.94 USD，但这笔钱只能覆盖前期进货、物流、营销，不够覆盖创新、品牌和认证的长期成本；而真正能跑出来的案例里，DR.BIO 是唯一明确的新品牌盈利样本，另外多数“成功”来自老品牌如 BodyTech、Jacked Factory、Momentous、Orgain、Sports Research，且有些新品还出现 20000 单级别销量，极像强营销/强资源型打法，不是小商家可复制路径。
关键结论： 大品牌可以“勉强尝试但要重投入”，小商家不建议进入；这个市场没有足够多的真实小品牌成功案例，反而有明显的高失败率和低利润信号。若硬要学，优先参考 DR.BIO B0FNQQKTRM、BodyTech B0FR7K9CJ2、Jacked Factory B0FNFCK1J9 / B0FQ79196G、Momentous B0FL9N5W64 / B0FNFCK1J9、Sports Research B0GY64CH5F 这类已验证路径，但我仍然建议你不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 4 4 0 4 2026 0 0 1 0 5 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 3 0 0 0 2025/9 0 0 0 0 1 3 0 1 2025/10 0 0 0 0 0 1 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 1 0 0 1 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 3 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 1 0 0 3 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBodyTech Creatine Monohydrate Powder, Unflavored, 10.58 Oz, 60 Servings
This listing is deemed profitablePrice (USD)$20.76Released TypeOld Release (2024-02-01)Brand is an old entry in this marketSize and Weight14.7 x 9.3 x 9.2 cm, 390.00gProfitable Factors
Based on old ASINDesign & Appearance
黑蓝配色，罐身有明显高对比度的健身补剂风格包装Key Buying Motive
5克微粉化肌酸单水合物，强调更好的溶解性与日常混合便利Target Customers
偏好无味、配方干净、希望以日常训练补剂方式稳定补充肌酸的健身人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,760.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.82% / 24.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.65% / 15.09%Peak / Non PeakSales & BSR Performance
NutricostB0DDMR2RX5 (4.5/5 (679 Reviews))Nutricost Creatine Monohydrate Powder (Mandarin Orange, 500 Gram) Vegan
This listing is deemed profitablePrice (USD)$23.64Released TypeOld Release (2024-08-19)Brand is an old entry in this marketSize and Weight14.7 x 9.3 x 9.2 cm, 581.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresKey Buying Motive
添加风味的肌酸单水合物，区别于常见无味款Target Customers
偏好水果口味、希望更容易坚持日常补剂摄入的健身人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$94,560.004000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.63% / 21.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.63% / 9.85%Peak / Non PeakSales & BSR Performance
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