- Benchmark ASINB0H2ZP4W43
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordmouthwash, oral rinse
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.39estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经是高风险价格战区，且有明显的饱和迹象。 新品牌只有5个，但新上架产品38个里真正赚钱的只有10.53%，新品整体赚钱率也只有12.90%，远低于可接受水平；而且最近一批新品几乎全都不赚钱，说明利润空间正在被持续压缩，不是靠简单上新就能赢的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 新品牌新上架的成功率只有40.00%，但更关键的是新上架整体只有10.53%赚钱，市场里大量旧品牌新上架也几乎全军覆没，说明这里不是机会市场，而是被品牌力和价格竞争压住的高风险市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?73.68%New listing success rate (old brands):0.00%New listing success rate (new brands):40.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 口气清新薄荷口香糖/木糖醇含片：比液体漱口水更便携、无需水槽，适合通勤、开会前快速使用，成本通常也更低。
- 无酒精口腔喷雾：体积小、见效快，适合临时口气管理；对不想每次漱口的人来说，比口腔冲洗更省事。
- 牙间刷/牙线棒：如果用户放弃漱口水是因为更关注口腔异味源头，这类工具更便宜、更基础，且日常可替代部分“清新口气”诉求。
- 舌苔刮：针对口臭核心来源之一，价格低、使用门槛低，通常比功能型漱口水更有性价比。
- 电动牙刷搭配普通牙膏：如果用户主要目的是日常口腔清洁与口气改善，这个组合更常见、可持续，长期成本往往低于持续购买漱口水。
- 盐水/小苏打水漱口方案：自制成本极低、获取方便，适合临时或低预算替代；虽不如功能型产品精细，但作为战略性降级选项很实用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌成功率只有10.53%，整体可盈利产品占比仅6.80%，而且利润分布里亏损和低利润产品占绝对多数，已经是典型的价格战/高风险市场。 这里不是‘还有机会’的问题，而是如果没有大品牌级预算和资源，进场大概率会被压到亏损；小商家更不该碰，因为真实的小体量成功案例极少，反而是旧品牌和大牌在新上架里占主导。
New products with Highest revenueHISMILE
Recent Monthly Revenue (USD):$555,900.00(30000pcs/month)B0GC1X785H (4.3/5 (3389 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTheraBreath
Recent Monthly Revenue (USD):-(-)B0H6MSDX7LBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DSJDT982Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FWC9GR55Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsLeast investment in new productshello
Recent Monthly Revenue (USD):$181,900.00(10000pcs/month)B0G55S2P79 (4.6/5 (402 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$35,880.00(2000pcs/month)B0G84FWJLS (4.6/5 (402 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsCanker-X
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 紫色外观很吸睛，货架上辨识度高
- |
- 独立小袋装，便携且形式少见
- |
- 主打“可视化变白”概念，差异明显
- |
- 适合咖啡、茶、拍照前快速提亮人群
B0GYWJ7KCR (3.7/5 (1093 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色漱口水外观少见，视觉反差强
- |
- 三瓶装补充型，和常见单瓶不同
- |
- 活性炭卖点明确，容易吸引好奇点击
- |
- 适合偏好温和、无酒精、无氟用户
B0G84FWJLS (4.6/5 (402 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经进入明显过热状态。 新品牌在最近一段时间里大量涌入，但大多数新品都没赚到钱，且新产品里真正能做到15%以上利润的只是少数几个，大部分不是亏损就是利润过低，说明这里已经是强烈的价格战区。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GC1X785HHISMILE2025-12-22Yes$18.5330000pcs$555900.024.87%$138252.33B0GYWJ7KCRDrDent2026-05-05Yes$19.3110000pcs$193100.025.82%$49858.42B0G55S2P79hello2025-12-05Yes$18.1910000pcs$181900.015.83%$28794.77
B0BVFXGMLWGuruNanda2023-02-10Yes$14.727000pcs$103040.019.25%$19835.2
B0FG7W24VQListerine2025-07-01Yes$13.9510000pcs$139500.011.07%$15442.65
B07VTCL977biotène2019-08-05Yes$18.652000pcs$37300.017.66%$6587.18B0G84FWJLShello2025-12-17Yes$17.942000pcs$35880.013.14%$4714.64Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GC1X785HHISMILE2025-12-22Yes$18.5330000pcs$555900.024.87%$138252.33B0GYWJ7KCRDrDent2026-05-05Yes$19.3110000pcs$193100.025.82%$49858.42B0G55S2P79hello2025-12-05Yes$18.1910000pcs$181900.015.83%$28794.77B0G84FWJLShello2025-12-17Yes$17.942000pcs$35880.013.14%$4714.64#New Product Success Rates
Listing这个市场不值得进入，结论非常明确：它已经进入价格战/饱和区，新品牌和小商家都没有明显的安全窗口。 以新品口径看，整体可确认盈利的产品只有6.80%，新品盈利率也只有10.53%；而新品里87.10%不赚钱，老品牌新品更是100%不赚钱，这说明不是“谁更会做就能赢”，而是市场本身在压利润、压空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
helloDrDentHISMILENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ListerineGuruNandaOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经进入明显的价格战高风险区。 虽然近期仍有少量新品跑出来，但2026年新品里失败数远高于成功数，而且成功案例大多依赖大牌效应、强差异化或高投入营销；对小品牌来说，真实可复制的机会很少。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 0 2 1 0 0 3 2026 3 0 0 0 1 0 0 26 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 2 0 0 2 1 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 1 0 0 0 0 0 0 1 2026/3 2 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 1 0 0 2 2026/6 0 0 0 0 0 0 0 8 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHello Clean Mint Alcohol Free Mouthwash with Aloe Vera, 17.6 Fl Oz, Antigingivitis Gum Mouthwash with Farm Grown Mint, Fluoride Free, No Alcohol for Zero Burning, Vegan, Minty Oral Rinse, 3 Pack
This listing is deemed profitablePrice (USD)$18.19Released TypeNew Release (2025-12-05)Brand is a new entry in this marketSize and Weight22.1 x 13.5 x 9.1 cm, 482.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
透明瓶身+木纹瓶盖，整体更像家居护理精品风格, 三瓶装组合，17.6盎司常规容量，包装以清透瓶体和木纹盖形成明显差异Key Buying Motive
无酒精+芦荟配方，主打零刺激、护龈与清新口气Target Customers
偏好无酒精、无灼烧感且重视牙龈护理的日常口腔护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$181,900.0010000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.62% / 15.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.32% / 2.89%Peak / Non PeakSales & BSR Performance
Hello Chill Mint Alcohol Free Mouthwash with Activated Charcoal, 17.6 Fl Oz, Fluoride Free Mouthwash with Farm Grown Mint and Coconut Oil, Vegan, Minty Oral Rinse (Pack of 3)
This listing is deemed profitablePrice (USD)$17.94Released TypeNew Release (2025-12-17)Brand is a new entry in this marketSize and Weight22.7 x 13.5 x 9.4 cm, 482.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色口腔漱口液，视觉上与常见透明/蓝绿色漱口水明显不同, 17.6盎司三瓶装的家庭补充装组合，适合高频回购场景Key Buying Motive
主打活性炭+无酒精+无氟+素食配方，偏向温和清新和“炭黑”差异化卖点Target Customers
偏好无酒精、无氟、素食配方，并且喜欢新奇炭黑外观和温和口感的日常口腔护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$35,880.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.66% / 13.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.46% / 0.03%Peak / Non PeakSales & BSR Performance
Loading samples... 50%