- Benchmark ASINB0H2ZP4W43
- MarketplaceUS
- Category ID3778161
- Analyzed Products
- Keywordpersonal care, home health
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.39estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 新品几乎全灭，利润又被压到低位；它不是“还能试一试”的市场，而是已经进入明显的低毛利竞争区。对大品牌和小商家都不友好，小商家如果硬进，基本要靠激进投放和强运营才能勉强挤进去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：新品几乎全军覆没，利润率又被压到低位，用户预算虽然有50万人民币，但只能覆盖单个ASIN前几个月的进货、物流和投放，无法解决长期品牌、研发和认证成本。 现有数据里，新品牌新上架产品盈利率是0%，新上架产品整体盈利率也是0%，市场利润率中位区间只有4.03%~20.25%，而你给到的可见样本里，低于10%利润的产品已经很明显，属于价格战高风险区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 抗敏感牙膏：通常比漱口水更常用，价格接近或更低，适合想减少刺激但仍想改善口气与口腔舒适度的人。
- 无酒精清新口腔喷雾：比漱口水更便携、更容易随时使用，适合外出时快速改善口气，不需要完整漱口流程。
- 木糖醇含片/口香糖：使用门槛低，携带方便，价格通常更低；对临时清新口气和保持口腔湿润很有吸引力。
- 盐水漱口：几乎零成本、材料易得，适合对刺激性产品敏感或想要更温和、临时性的口腔护理方案。
- 草本含漱液或低刺激漱口替代品（如稀释型口腔护理液）：对于不喜欢“清凉感”或酒精刺激的人，可能更容易接受，且常见更便宜。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，属于高风险价格战区，且没有出现可复制的稳定盈利样本。 新品牌进入后几乎全部失败，新品盈利率为0%，而且新进入品牌已出现连续亏损，说明不是“能不能做”的问题，而是“做进去也很难赚钱”。
证据非常直接。 当前用户预算是50万人民币；单个新品的早期投入样本里，AHLO PRO 的 B0H2ZP4W43 早期总投入约2098.50美元，月销50、月营收699.50美元，但利润率只有3.6%，属于典型低毛利陷阱，且同品牌另一条新品 B0H8SQKFZC 也是亏损、无稳定销量。PARYUNGR 两个新品 B0FPQQSJJX 和 B0H4C9VWR2 也都失败，品牌层面新品盈利率0%，月收入为0。整体市场可识别盈利产品比例只有14.29%，但新品盈利率是0.00%，说明新进入者根本打不穿这个市场。时间趋势上，2025年只有1个新品失败，2026年又连续出现3个新品失败，竞争不是放缓，而是在持续加剧。另一个关键风险是“伪小品牌”样本：老品牌 KuanStore 的 B09WCYDDLS 虽然有2941条评论、月销1000、月营收994000，但利润率也只有9.8%，这类是靠规模和资源扛住的老牌强者，不是小商家可复制对象，也不适合作为小商家成功案例。
Least investment in new productsMost investment in new productsNew products with Highest revenueAHLO PRO
Recent Monthly Revenue (USD):-(-)B0H8SQKFZCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$699.50(50pcs/month)B0H2ZP4W43 (4.6/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsKuanStore
Recent Monthly Revenue (USD):$9,940.00(1000pcs/month)B09WCYDDLS (4.6/5 (2941 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsPARYUNGR
Recent Monthly Revenue (USD):-(-)B0FPQQSJJXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4C9VWR2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 亮粉色瓶盖，视觉识别度高
- |
- 无酒精、芦荟配方，适合敏感口腔
- |
- 漱口水形态直观，日常购买意图强
B0H2ZP4W43 (4.6/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 10件套更完整，满足多场景清洁
- |
- 不锈钢工具数量多，画面更专业
- |
- 通用家庭/个人护理题材，点击意图强
B09WCYDDLS (4.6/5 (2941 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 新品牌新上架产品盈利率是0%，而且可见的新品牌样本里没有任何一个达到可接受的15%+利润水平；同时，已知可判定利润的产品里只有14.29%是盈利的，明显是低利润、强竞争、偏价格战的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08C2MS9GRmastermedi2020-08-28Yes$13.99100pcs$1399.023.03%$322.19Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H2ZP4W43AHLO PRO2026-04-28No$13.9950pcs$699.53.59%$25.12B0FPQQSJJXPARYUNGR2025-09-04No$--pcs$--%$-B0H4C9VWR2PARYUNGR2026-06-07No$--pcs$--%$-B0H8SQKFZCAHLO PRO2026-04-28No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是价格战 + 低成功率的高风险市场。 新品几乎全军覆没：新产品成功率 0%，整体可判定盈利产品只有 14.29%，而新品牌新品盈利率也是 0%；更关键的是，当前只看到 2 个新品牌（AHLO PRO、PARYUNGR），虽然还没达到“30~100+ 新品牌”的典型全面过热阈值，但新品端已经出现明显失血，市场对新进入者并不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AHLO PROPARYUNGR#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显处于价格战/饱和区。 近年的新品牌进入几乎全军覆没：新品牌新上架盈利率是0%，新上架产品盈利率也是0%；同时近两年能看到的新品几乎全部落在“非盈利”一侧，市场不是在给新人机会，而是在快速抬高门槛。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesmastermediB08C2MS9GR (4.5/5 (1045 Reviews))Dental Tools Kit for Teeth Cleaning (6 Pack) – Stainless Steel Oral Care Set with Plaque Remover, Scaler, Mirror & Tongue Scraper, Includes Storage Case for Personal Use
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2020-08-28)Brand is an old entry in this marketSize and Weight22.5 x 15.6 x 1.9 cm, 222.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
不锈钢银色工具套装，配收纳盒的常规牙科器械外观Key Buying Motive
6件基础口腔清洁工具组合，适合居家日常细致清洁Target Customers
有居家口腔清洁、牙石/牙渍日常辅助清理需求的个人用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,399.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.78% / 23.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.04% / 15.28%Peak / Non PeakSales & BSR Performance