- Benchmark ASINB0GKNHDKXL
- MarketplaceUS
- Category ID1069470
- Analyzed Products
- Keywordoffice organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.54estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入。 新品牌新品成功率只有11.11%，8个新上架产品都失败，且新入场品牌只有5家，已经出现明显的低价竞争和挤压；对小商家是高风险，对大品牌也不是好市场，除非你愿意用更高预算去硬打差异化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不适合进入。 这个市场已经是明显的价格战区，新增品牌里盈利者极少，能跑出来的主要是靠更高定价、更多投入和更强差异化的产品；按你现在的50万人民币预算，勉强能做单个ASIN的前期启动，但不足以支撑长期品牌战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Alternatives- 电子日历/日历App（手机、平板、电脑自带）——几乎零额外成本，自动同步提醒，适合不想再放一个实体桌垫的人群。
- 可打印的免费月历/桌面计划表模板——用户只需打印当月页或装入活页夹，成本更低，且可按需更换版式。
- 白板/磁性白板日程板——一次购买后长期复用，适合需要频繁改动安排但不想每年更换桌历的用户。
- 便签纸 + 任务清单组合——更轻量、更便宜，适合只需要临时记录待办、会议和提醒的办公场景。
- 极简线圈记事本/会议纪要本——比大尺寸桌历更通用，兼顾记录、草稿和待办，适合预算敏感且不追求日期展示的人。
- 共享办公/团队协作软件中的任务看板（如免费版看板工具）——对多人协同更方便，减少桌面占用，且可跨设备查看。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，因为它已经明显偏向价格战：新品牌新品里88.89%不盈利，整体可识别利润分布里只有1个样本在10%~20%，其余20个都落在其他低效区间；同时可见的样本总收入只有2257美元，说明真正跑出来的产品非常少。对小商家尤其不友好——想活下来，要么砸很多钱做差异化，要么直接陷入低利润竞争，不是一个稳健市场。
New products with Highest revenueTELOENCE
Recent Monthly Revenue (USD):$2,257.00(100pcs/month)B0GKNHDKXL (4.5/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDIYEAH
Recent Monthly Revenue (USD):-(-)B0D5J42LRP (2.6/5 (3 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0D5J457BV (3.9/5 (13 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0D5J4N6FR (3.7/5 (9 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsicceemee
Recent Monthly Revenue (USD):-(-)B0H6J3TXJJ (3/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6HY6KHT (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6J29XY2 (3/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 牛皮纸风格，和常见粉/绿/蓝桌历区分明显
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- 17"×22"超大桌垫，视觉存在感强，容易吸引点击
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- 月历+备注区+贴纸组合，功能更完整，适合高频规划用户
B0GKNHDKXL (4.5/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色玫瑰金大理石纹，外观最醒目，适合爱颜值用户
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- 月历+便签+笔插+标签一体化，功能组合差异大
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- 小型立式桌摆，和大尺寸桌垫、普通台历差别明显
B0H6J3TXJJ (3/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品成功率只有11.11%，而新品中88.89%不赚钱，且已出现明显价格战。 目前只有 TELOENCE 的 B0GKNHDKXL 证明了可复制的盈利样本，其他 8 个新产品全部失败；这不是增长市场，而是高风险、低容错市场。
证据很直接：在9个新发布里，7个集中在2026年6-7月失败，1个在7月失败，只有B0GKNHDKXL（TELOENCE）在2026-02-09上线后做到16.8%利润率、月销100、月利润378.5美元，早期投入约4963.99美元，广告就占1221.14美元。 但这个成功样本并不代表普通小商家可复制：它只有27条评论、4.5分，属于白帽新品，但仍然依赖清晰差异化——17"×22"大尺寸、18个月规划周期、护角/透明封面/贴纸组合、偏教师/学生/办公场景；反过来看，失败品大多是低价、同质化、功能堆叠但定位泛，比如 icceemee 的 B0H6J3TXJJ/B0H6HY6KHT/B0H6J29XY2 都是9.99美元左右却分别只有3.25%、3.9%、3.7%利润率，Roosyo 的 B0H4H5H7GR 为-25.64%，OSALADI 的 B0G2B95PQG 为-37.7%。市场里已确认的盈利产品只有1个，占全部可识别样本的4.76%；新品里利润率10%以下占了38.10%，再加上大量新品牌在短期内密集入场，已经明显是低价竞争区。
结论：不要进。 对大品牌来说，虽然 500000 CNY 预算足以覆盖单个SKU的前期投入，但在这个市场要靠更强的品牌势能、持续投放和更重的差异化才可能站住；对小商家来说，除非你能复制 TELOENCE 这种“明确场景 + 明确差异 + 足够投放”的打法，否则几乎没有稳妥胜算。可参考的只有 TELOENCE 的 B0GKNHDKXL；其余新品牌样本更多是失败案例，而不是小商家成功范例。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GKNHDKXLTELOENCE2026-02-09Yes$22.57100pcs$2257.016.77%$378.5Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GKNHDKXLTELOENCE2026-02-09Yes$22.57100pcs$2257.016.77%$378.5#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有11.11%，而全部新上架产品里88.89%都不赚钱，已经接近明显的价格战/高竞争区。 更关键的是，当前样本里只有TELOENCE这一家新品牌做出了可验证的成功，其余新品牌 Roosyo、Toiompan、OSALADI、icceemee 都是失败样本，说明不是“机会分散”，而是“成功高度集中”。
对大品牌来说，这里不是好打的市场，但勉强还能靠更重的预算、研发和品牌力去硬切；对小商家来说，几乎没有健康入口。 失败样本普遍长得很像：B0H6J3TXJJ、B0H6HY6KHT、B0H4H5H7GR、B0G2B95PQG、B0G2XXGNN2、B0G2XW1D9M、B0GTZFQC2X 都是低差异化、功能堆叠但不够独特的桌面台历/便签类产品。唯一跑出来的 B0GKNHDKXL 属于 TELOENCE，新品牌，售价22.57美元，月销100，月营收2257美元，利润率16.8%，早期投入约4963.99美元，其中广告就占1221.14美元；这说明想复制成功，不能只准备首单资金，后续还要额外承担研发、包装、品牌和持续投放成本。TELOENCE 目前总共2个产品，1个盈利、1个不盈利，表面成功但并不稳。
小商家能不能合法成功？答案是：几乎不行，至少不是靠常规低预算打法。 市场里旧品牌在新产品里占比很高但样本成功集中度低，说明老玩家仍有压制力；同时当前时间趋势显示 2026 年下半年失败新品持续密集出现，6月有3个失败、7月有1个失败、8月前后仍在延续，市场是在往更拥挤的方向走，不是在打开。若按你的500000 CNY预算，资金表面上够做单个ASIN，但这类成功案例需要更高的长期投入和更强的差异化，不是简单照抄就能跑通。短结论：不要进入；大品牌也只是“可硬打”，小商家不建议碰。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TELOENCENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
icceemeeRoosyoOSALADIToiompanTELOENCE#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向拥挤和价格战。 近一年的新品牌几乎没有成功样本：新品牌新品盈利率只有11.11%，非盈利率高达88.89%；最近新增的 5 个新品牌里，只有 TELOENCE 1 个品牌跑通了盈利，其余 4 个品牌全部失败，说明进入门槛正在抬高而不是打开。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTELOENCEB0GKNHDKXL (4.5/5 (27 Reviews))17"×22" Extra Large Desk Calendar 2026–2027 — 18-Month Desk Pad Calendar with Thick Paper from July 2026 to December 2027, Daily Blocks, Notes Section & Stickers for Home, Office & Classroom Schedule, Student(Kraft Paper)
This listing is deemed profitablePrice (USD)$22.57Released TypeNew Release (2026-02-09)Brand is a new entry in this marketSize and Weight43.9 x 8.1 x 7.6 cm, 671.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
牛皮纸风格，区别于竞品常见的粉色、绿色、蓝色或极简纯色桌历, 17"×22"超大桌垫尺寸，12个主题月份版式，日历+备注区+贴纸组合，整体更偏大面积桌面规划工具Key Buying Motive
18个月超长规划周期，配合加粗纸张、透明保护封面、护角和功能贴纸，兼顾书写体验与桌面整理Target Customers
适合需要大版面日程管理的教师、学生、办公室用户，以及希望把桌面规划与装饰合二为一的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,257.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.34% / 16.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.17% / 2.25%Peak / Non PeakSales & BSR Performance