- Benchmark ASINB0FQ5QSK9G
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.42estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品盈利率只有5.26%，新产品里94.44%不赚钱，而且近期开出来的利润区间已经掉到-23.95%到0.97%，这是典型的低利润价格战区，不是适合新品牌试水的赛道。市场里真正能复制的成功样本极少，反而亏损样本成片出现，说明竞争不是正常分流，而是持续挤压利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论是直接放弃。 用户预算50万人民币表面上够做单个ASIN启动，但市场已经明显陷入高竞争、低利润、低成功率的状态：整体可识别盈利产品仅1.02%，新品盈利率只有5.26%，远低于你要求的可接受线；而且新品发布里，亏损产品远多于盈利产品，显示新入场基本在被价格战吞噬。
Early sourcing + logistics + marketing budget (USD)$694.71 - $1,272.28Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.42%New listing success rate (old brands):0.00%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 抽屉内分隔收纳盒：通常比独立桌面收纳更便宜，且用户只需把文件/文具直接丢进抽屉即可，适合不想占桌面的买家。
- 可折叠文件篮/纸板文件盒：比金属或木质文件收纳架更便宜，安装和替换都更简单，适合临时办公、租房和学生场景。
- 壁挂式文件袋/文件夹袋：通过墙面或柜门利用垂直空间，能替代桌面文件架，减少桌面占用，且安装后长期更省事。
- A4文件夹/拉链文件袋：如果用户主要是管理少量纸张、账单或学习资料，直接用文件袋比买桌面文件整理架更便宜、更轻便，也更容易带走。
- 简易塑料文具杯/牙刷杯式收纳筒：对只需要放笔、剪刀等小件的人来说，这是更低成本的替代方案，购买门槛和使用门槛都很低。
- 纸箱/牛皮纸收纳盒自组方案：用现成包装盒或档案盒改造来收纳文件和桌面杂物，几乎零成本，适合预算敏感或只需临时整理的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高竞争、低利润、明显价格战的市场。 新品牌进入后几乎没有成功样本：新品牌新上架产品盈利率只有 16.67%，但这只来自 Sherr 的单个成功 ASIN；而新品牌非盈利率高达 83.33%，整体新上架里亏损占比也非常高。与此同时，整体可判定盈利产品只占 1.02%，说明这不是能靠普通铺货解决的赛道。
New products with Highest revenueBEYGORM
Recent Monthly Revenue (USD):-(-)B0GK8CCQNGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,616.00(400pcs/month)B0FQ5QSK9G (4.6/5 (52 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsLebenrich
Recent Monthly Revenue (USD):-(-)B0C7P45PYQBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$910.00(100pcs/month)B0C7P2FJTJ (4.7/5 (1312 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,820.00(200pcs/month)B0C7P3Q47Z (4.7/5 (1310 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsLeast profitable new productsYieach
Recent Monthly Revenue (USD):-(-)B0H6DPKNVG (4.4/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H7H7RSRTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑白练习簿造型，外观最有辨识度
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- 双件套可分类收纳，适合教室/学习场景
- |
- 装饰感强，和普通圆筒笔筒差异明显
B0GJSVDQDK (3.3/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 360°旋转五格结构，功能形态最特别
- |
- 可同时收纳文具和化妆刷，使用场景更广
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- 外观像桌面小收纳站，视觉存在感强
B0CW18GJRX (4.7/5 (2786 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显进入低利润、强竞争的危险区。 近乎所有可识别利润的新品都落在10%以下：新产品里负利润占63.16%，再加上2025年到2026年的新入场大多是亏损或不可盈利，说明这不是健康增长，而是持续内卷。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GJSVDQDKSherr2026-01-26Yes$11.49100pcs$1149.013.96%$160.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJSVDQDKSherr2026-01-26Yes$11.49100pcs$1149.013.96%$160.41#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经接近价格战且呈现明显饱和信号。 现有样本里，新产品盈利率只有1.02%，新发布产品盈利率也只有5.26%，远低于你要求的可接受水平；同时 17 个新发布样本里 94.44% 不赚钱，说明不是单点失误，而是整体竞争结构出了问题。
证据非常硬：老品牌几乎全面压制，新品牌也没跑出来。 老品牌新发布产品里盈利率是 0%，非盈利率 92.31%，说明老牌在这个类目里也在高频试错但大多失败；新品牌新发布产品盈利率只有 16.67%，非盈利率 83.33%，而真正能赚钱的新品牌几乎只有 Sherr 的 B0GJSVDQDK。B0GJSVDQDK 虽然能卖到每月 100 单、月营收 1149 美元、利润率 14.0%，但它只拿到 160.41 美元月利润，早期投入却高达 2121.91 美元；BEYGORM 的 B0FQ5QSK9G 每月能卖 400 单、月营收 3616 美元，但利润率是 -1.8%，月亏 63.28 美元，说明“有销量不等于能赚钱”。市场里没有看到 30~100+ 新品牌大规模涌入的证据，但从结构看，成功极度集中、失败面极广，已经足够判定为高压竞争市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SherrNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ASMANNAYieachKONVINITBEYGORMOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入价格战区，而且对新品牌是高度不友好。 近一年里新品牌新品成功率只有16.67%，失败率高达83.33%；最近一批新品几乎全军覆没，2025年9月到2026年7月的可见样本里，非盈利新品明显占绝对多数，市场不是变容易，而是在变难。
证据很直白： 2025年到2026年，新增新品里可见的盈利案例只有 Sherr 的 B0GJSVDQDK，利润率14.0%，月销100，前三个月均销66，早期投入约2121.91美元，其中广告约583.53美元；但它只是少数例外。相反，BEYGORM 的 B0FQ5QSK9G 月销400、52条评论，利润率却只有-1.75%；Yieach 的 B0H6DPKNVG 仅15条评论，利润率-26.53%；Lebenrich 的 B0C7P2FJTJ 有1312条评论，利润率仍是-13.18%。这说明不是“卖不动”，而是“卖得越多越不赚钱”，而且很多产品利润率连10%都不到，典型价格战。更关键的是，用户给的单ASIN预算是50万人民币，虽然表面上够，但市场里新产品推荐启动预算大约只有694.71到1272.28美元这个级别，真正难点不是起步钱，而是后续品牌、研发、差异化和投放；在这个市场里，靠低预算硬冲并不成立。
给你的最终判断：
- 大品牌进入：不建议，因为这是高竞争、低利润、失败率高的市场，必须投入更多品牌和投放成本才可能活下来。
- 小 бизнес 进入：更不建议，真正的新人成功案例太少，且没有看到足够稳定、可复制的低评论真实成功样本；一旦要拼销量，很容易被迫走高投放甚至疑似刷单式打法。
- 应该跟的案例：Sherr 的 B0GJSVDQDK 可以看作唯一可参考的真实盈利样本；BEYGORM 的 B0FQ5QSK9G、Yieach 的 B0H6DPKNVG 则是明确的失败/高风险对照，不要跟。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 0 0 0 0 0 5 2026 0 1 0 1 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 1 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 0 2025/12 1 0 0 0 0 0 0 3 2026/1 0 0 0 1 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSherr 2 Pcs Wood Pencil Holder Desk, Composition Book, Black and White
This listing is deemed profitablePrice (USD)$11.49Released TypeNew Release (2026-01-26)Brand is a new entry in this marketSize and Weight24.7 x 13.0 x 1.1 cm, 170.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑白双件套，颜色对比强，适合教室/学习场景的分类识别, 采用仿 composition book（练习簿）造型的木质笔筒，外观区别于常见圆筒或网格款Key Buying Motive
双件套且可通过分开的两只笔筒实现分类收纳，兼具装饰性与实用性Target Customers
偏向教师、学生及喜欢美式教室风格桌面收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,149.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.69% / 13.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.47% / 6.73%Peak / Non PeakSales & BSR Performance