- Benchmark ASINB0FQV7GY8Z
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.66estimated
- Data Date2026-08-07
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 新品几乎全军覆没，已经是明显的价格战区，不管是大品牌还是小商家，当前都看不到健康的盈利路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 用户预算 50万人民币虽然看起来足以覆盖少数入场成本，但市场已经处在明显价格战状态：整体可识别盈利率只有 0%，新上架产品盈利率也是 0%，而新产品利润率大多落在 -20.59% 到 -3.62% 之间，说明不是“能不能做”，而是“做了大概率亏”。
证据非常直接：Banafich 这类新品牌的新品 B0FS15KV7H，售价约 13.55 美元，月销 100，月营收约 13.55 万美元，但利润率只有 1.85%，还没覆盖营销和长期品牌投入；MaxGear 作为新进入品牌，1 个样本产品里没有任何可识别盈利，月营收也是 0，说明新品牌切入后很难快速跑通。相反，老品牌 SKYDUE 虽然有 401.18 万月营收，但 9 个样本里 0 个盈利，9 个亏损，且 2 个新上架也都亏；这不是小品牌机会，而是老品牌也被同质化和低毛利拖住了。同时，市场里可见的典型商品高度同质化，像 minimaliving 的 B0CY9HJQVF（577 评）、SKYDUE 的 B0FYMXPYGC（342 评）、Marbrasse 的 B0CJ4SV3QJ（5046 评）都围绕“360°旋转 + 分格笔筒”这种通用结构，几乎没有结构创新；而 342 评这种新品牌样本已经接近你要求里的“疑似激进打法”区间，说明竞争不是靠正常运营，而是靠强推和堆量。
结论很明确：这是一个过度饱和且接近价格战的市场，不适合大品牌或小生意进入。如果硬要找参照，只能把 Marbrasse 的 B0CJ4SV3QJ、minimaliving 的 B0CY9HJQVF 当成“大预算/成熟打法”的对照，但它们并不能代表小生意可复制成功；对小生意来说，目前没有足够干净的真实成功案例可跟，建议直接放弃。
Early sourcing + logistics + marketing budget (USD)$1,272.28 - $1,532.06Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.22%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 用普通纸箱/鞋盒改造的桌面收纳盒：几乎零成本，可按文件尺寸自行分隔，比购买专用文件收纳更灵活，适合临时或低预算整理。
- 可折叠塑料文件筐/杂志架（非桌面高价款）：通常更便宜、到手即用，适合先解决文件堆放问题，不需要安装或复杂搭配。
- A4硬纸板文件夹/文件立式袋：比桌面文件整理器更轻、更便宜，也更容易放进抽屉、书架或办公室共享区域，适合少量文件分类。
- 文件收纳用拉链文件袋/网格文件袋：成本低、便于携带和归类，适合把资料按项目打包，而不是固定占用桌面空间。
- 桌上文件叠放盘/进出纸托盘：通常比多格桌面整理器更实用，能直接处理待办、已完成和待归档文件，适合流程化办公。
- 便携式文具收纳袋或收纳包：如果用户主要是笔、尺子、小票据等混合杂物，这类产品通常比桌面收纳器更便宜，也更容易清空桌面并随手带走。
- 墙面/门后简易文件袋挂架：用更少桌面空间解决文件堆积，适合桌面面积很小的用户，且往往比购买高规格桌面收纳更经济。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战/拥挤区，且没有看到可复制的稳定盈利模型。 新老品牌的新品几乎全部不赚钱，整体新上架盈利率是0%，而且样本里老品牌和新品牌的新发布都没有跑出正向结果，说明不是“谁更会做”而是“赛道本身就难赚”。
证据很直接：市场里老品牌占新发布的比例高达72.22%，但新发布的盈利率仍是0%；同时市场总体可识别盈利产品比例也是0.00%。 这意味着不是新手有机会，而是连已有品牌也在用更大的投入硬扛。SKYDUE 作为老品牌，9个产品里0个盈利，累计可识别预算仅$4,222.86，却没有一个成功新品；它的新款 B0FX26YHHF 也是非盈利。Banafich 虽然是新品牌，但新品 B0FS15KV7H 售价 $13.55，月销100、月收 $135,500 的表面成绩下，利润率只有1.85%，属于典型“看起来在卖、实际上不赚钱”的样本，而且只做到了 12 个评价，说明并不是靠高口碑自然起量。对小商家来说，这类品类里真正能复制的成功案例几乎没有；对大品牌来说，也必须接受高投入、低回报的现实。用户预算 500,000 CNY 远高于单个新品建议入场预算 $1,272~$1,532，但预算够不代表值得做，因为这个品类的问题不是钱不够，而是同质化太强、利润太薄、成功率太低。
- 大品牌参考对象：SKYDUE；可跟的 ASIN 主要是 B0FYMXPYGC、B0FX26YHHF。B0FYMXPYGC 月销200、月收约 $1,998，利润率 -21.3%，早期投入约 $5,994，其中广告就占 $1,346.85；可复制的点不是“照抄产品”，而是如果你非要做，必须具备更强品牌力、更大投放预算和更明确的差异化，否则只会变成同款内耗。
- 小商家参考对象：没有真正合格的案例。Banafich 虽然是新品牌，但 B0FS15KV7H 只有 1.85% 利润率，远低于可接受的 15% 标准，不能当作小商家成功样本。它能复制的只有外观和基础功能：透明/浅绿色、360°旋转、分格收纳，但这些都已高度同质化，不能作为进入理由。
最终建议：不要进入。 如果你一定要做，必须先找到能把利润率拉到15%以上的独特结构或场景，否则就是在一个已经被老品牌和新品牌都证明难赚的市场里硬碰硬。
Least investment in new productsNew products with Highest revenueMost investment in new productsBanafich
Recent Monthly Revenue (USD):$1,355.00(100pcs/month)B0FS15KV7H (4.7/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSKYDUE
Recent Monthly Revenue (USD):-(-)B0CR9PMT28Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FX26YHHFBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0C9ZG58NRBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMaxGear
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色钻石切面外观，更醒目更好拍图
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- 360°旋转+5格收纳，功能直观易懂
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- 颜值型桌面收纳，适合学生和化妆台用户
B0CY9HJQVF (4.7/5 (577 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 透明浅绿色外观，清爽通透，视觉差异大
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- 旋转+防滑底垫，展示感强且使用方便
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- 比常见纯色款更容易吸引点击
B0FYMXPYGC (4.7/5 (342 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论非常明确：新品几乎全军覆没，已经是明显的价格战/饱和市场。 用户预算虽有50万人民币，但单个新品的推荐启动资金只要约1272~1532美元，说明“进场门槛低”不等于“能赚钱”；真正的问题是新品盈利率为0%，而已识别利润区间落在-20.59%到-3.62%，根本没有给新卖家留出健康利润空间。
证据很直接：18个新发布里，0个盈利，盈利率0%；新品牌Banafich、Grtard、MaxGear、UEHSNI里，只有Banafich的B0FS15KV7H能看到实际销售，但利润率只有1.8%，月销100、月营收1355美元，早期投入却达到2682.9美元，明显是“卖得动但赚不到钱”。反过来看失败样本，SKYDUE的B0FYMXPYGC月销200、营收1998美元、利润率-21.27%，KONVINIT的B0GTXNLDNS利润率-22.8%、B0GTYMTH9Q为-20.38%，这些都不是正常竞争，是典型的低价互杀。品牌层面也验证了这一点：19个品牌里新品牌只有4个，老品牌15个；且所有新发布里，老品牌占72.22%，新品牌新品盈利率为0%，说明这个赛道不是新手市场，而是老品牌和大品牌在挤压新入局者。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0D2L93985SKYDUE2024-05-25No$8.982000pcs$17960.0-11.66%$-2094.13
B0C5M4FXD3Marbrasse2023-05-18No$9.86900pcs$8874.0-19.63%$-1741.96
B0C7P3WMZCLebenrich2023-06-11No$7.921000pcs$7920.0-18.17%$-1439.06B0CHRLLPLVSKYDUE2023-07-03No$11.181000pcs$11180.0-11.53%$-1289.05
B0CFXW2SXDGOTOBA2023-07-11No$8.841000pcs$8840.0-12.34%$-1090.85
B0CY9FWV19minimaliving2024-04-24No$7.99500pcs$3995.0-18.62%$-743.86
B0C61NVPSYZUFECY2023-05-23No$5.99400pcs$2396.0-19.44%$-465.78
B09WY7KNYZminimaliving2022-03-31No$8.991000pcs$8990.0-5.11%$-459.38
B0CQK1PBPQCayxenful2023-12-27No$13.95400pcs$5580.0-7.78%$-434.12
B0DRNJRXF4SKYDUE2024-12-27No$8.98400pcs$3592.0-12.05%$-432.83B0FYMXPYGCSKYDUE2025-10-31No$9.99200pcs$1998.0-21.27%$-424.97
B0CR9TYXTQSKYDUE2024-01-02No$8.98400pcs$3592.0-11.55%$-414.87
B0H1MZD4HCLebenrich2026-05-13No$9.13500pcs$4565.0-8.74%$-398.98
B093C7Q5V1EDENMS2024-01-01No$9.95800pcs$7960.0-3.49%$-277.8
B09FS9YWV8Cerpourt2021-09-09No$7.99400pcs$3196.0-8.28%$-264.62
B0C7P3Q2ZWLebenrich2023-06-11No$9.09300pcs$2727.0-9.64%$-262.88
B0CQ4YTDXFMarbrasse2023-12-13No$9.87100pcs$987.0-22.1%$-218.12
B0FS5N6T6TKONVINIT2025-12-03No$9.98100pcs$998.0-21.83%$-217.86
B0DHG6F1PCSKYDUE2024-10-01No$8.98200pcs$1796.0-12.04%$-216.23
B0C4F8RNF9Cayxenful2023-05-05No$9.95100pcs$995.0-19.17%$-190.74Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FYMXPYGCSKYDUE2025-10-31No$9.99200pcs$1998.0-21.27%$-424.97B0H1MZD4HCLebenrich2026-05-13No$9.13500pcs$4565.0-8.74%$-398.98B0FS5N6T6TKONVINIT2025-12-03No$9.98100pcs$998.0-21.83%$-217.86
B0GTYGHKNJKONVINIT2026-04-20No$11.1550pcs$557.5-13.86%$-77.26B0FQV7GY8ZGrtard2025-09-12No$9.4350pcs$471.5-0.54%$-2.54B0FS15KV7HBanafich2025-09-22No$13.55100pcs$1355.01.85%$25.07
B0GTLTCB52KONVINIT2026-04-20No$12.99-pcs$--8.4%$-
B0GTY1H9P5KONVINIT2026-04-20No$11.14-pcs$--18.25%$-
B0GVY7TP88ASMANNA2026-04-03No$9.99-pcs$--2.23%$-
B0GWR23W6GASMANNA2026-04-10No$9.99-pcs$--8.78%$-
B0GTYMTH9QKONVINIT2026-04-20No$11.12-pcs$--20.38%$-
B0GTXNLDNSKONVINIT2026-04-20No$10.73-pcs$--22.8%$-
B0GB8B8RG5UEHSNI2025-12-21No$--pcs$--%$-
B0G6Z7V54XKONVINIT2025-12-15No$--pcs$--%$-B0FX26YHHFSKYDUE2025-10-20No$--pcs$--%$-
B0G8J3SCHPEasyPAG2025-12-18No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经是高竞争/价格战市场。 目前样本里新上架产品盈利率为0%，新品牌和老品牌的新产品也都是0%盈利；同时，已识别到的新品牌只有UEHSNI、Banafich、Grtard，但它们的新发布全部亏损，没有看到任何<300评论的真实小商家成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KONVINITSKYDUEASMANNAOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入价格战和过度拥挤状态。 近一年新品牌只有4个，但新上架里可识别的结果是0%盈利、100%亏损；同时市场整体可识别盈利率也是0%，而新发布产品的利润区间直接落在-20.59%到-3.62%，说明不是“低利润”，而是多数新货根本在赔钱。
时间趋势也在恶化，不是变好。 2025年开始出现新品牌新上架，但到2026年仍在持续上新却没有任何稳定盈利样本；最近一批新货里，B0GTYMTH9Q、B0GTLTCB52、B0GTY1H9P5、B0GTXNLDNS、B0GTYGHKNJ 等都属于亏损或不确定结果，只有 B0HC74TSNW、B0HCMZCKS9 暂时还没形成可证明的盈利。真正有可见销量的例子是 Grtard 的 B0FQV7GY8Z，月销50、月收入471.50美元，但利润率是-0.5%，早期投入1867.14美元，广告占419.92美元，说明有销量不等于能赚钱；Banafich 的 B0FS15KV7H 也是活跃销售，但利润率只有1.85%，远低于可接受线，且品牌层面只有这一单，不能算可复制的小商家成功案例。
对大品牌和小商家都不是好机会。 大品牌虽然能承受更高投放，但这里已经不是“砸钱就能赢”的阶段，连老牌 SK YDUE 也有9个非盈利产品，新品 B0FX26YHHF 直接亏损；小商家方面，没有任何真正可靠的低评论成功样本，反而已经出现需要高销量、强投放、甚至接近“预测式营销”才能活下来的迹象。若你坚持做，必须把 SK YDUE、KONVINIT、EasyPAG 当作大品牌对标，把 B0FQV7GY8Z、B0FS15KV7H 当作警示样本；但我的建议很直接：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 1 0 0 0 0 4 2026 0 1 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 1 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 1 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 7 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases